When it comes to website redesign best practices, our latest project with the Inland Empire Optometric Society (IEOS) checks all the boxes. As a trusted organization representing optometrists in the Inland Empire, IEOS needed a modern digital presence to match their mission. What we delivered was more than just a visual upgrade—it was a strategic rebuild built for speed, clarity, and member engagement.
Why IEOS Needed a Website Redesign
Like many professional associations and small businesses, IEOS had outgrown its original website. The layout was dated, navigation was confusing, and event updates were difficult to manage. Our team stepped in with a full healthcare website redesign plan—focusing on structure, functionality, and ease of use, all while optimizing for search engines.
Key Features of the New IEOS Website
1. Streamlined, Fast Navigation
We implemented a clean, modern menu structure so visitors can get where they need to go—fast. Whether a member is registering for an event or reviewing CE requirements, the new design minimizes clicks and maximizes clarity.
2. Centralized Newsletter Hub
IEOS now has a dynamic newsletter archive that allows users to browse all past newsletters. This new hub supports member engagement and keeps important updates accessible over time.
3. Dynamic Events Calendar
No more guessing about upcoming meetings or CE opportunities. The interactive events calendar is easy to update and intuitive for members to browse, helping drive higher attendance and member participation.
SEO Considerations: Built From the Ground Up
We incorporated a tailored SEO checklist for website redesign that included:
Clean, keyword-optimized page structure
Redirect mapping from old URLs
Compressed images for fast load times
Schema markup for events
Meta tags and mobile optimization
Whether you’re an optometry group or a local association, these steps are crucial when transitioning to a new site.
A Website Redesign Case Study: IEOS in Action
This IEOS project is a clear example of how a targeted website design can benefit healthcare professionals. From content consolidation to search engine visibility, this build reflects both technical and visual improvements.
Announcing the Redesigned IEOS Website
We’re thrilled to share the launch of the redesigned website for the Inland Empire Optometric Society! Members can now enjoy an upgraded user experience, with improved access to events, news, and resources.
You can check it out here: https://www.ieos.org/
Thinking about a redesign of your own?
Whether you’re a small business, a healthcare organization, or a professional society, we offer multiple tiers of custom website design packages tailored to your specific business goals. Let’s talk about how to elevate your web presence!
