GET AMP'D WITH ROYA


Your business needs a website. It needs to look good so that people take you seriously. Messaging and call-to-actions need to be clear and concise so that visitors can contact you. It needs "SEO Optimization" so that Google understands what your business does and can "recommend" you to its users. Google, Facebook, and other companies will even let you pay them to make sure they give your website a higher visibility than others. We can set all of this up for you.

Dirty little secret: SO CAN EVERYONE ELSE! This is 2018, and websites / seo / paid marketing are commodities. Here at Roya.com we know this, but we tend to think we can do it better than the competition. What sets us apart from other companies? Instead of figuring out a better sales pitch for the same old product, we use our technical chops to provide features that will give your website the little nudge it needs to stay ahead of the others.
 

Introducing Google AMP.


You probably haven't heard much about Google AMP from people trying to sell you a website. That's because they don't have it. It is not easy to make a website or webpage conform to the strict requirements of AMP. But, chances are you have already seen AMP in action. Do a Google search from your phone and look for the results that have a little lightening bolt icon next to them. The pages that they link to are verified AMP pages.

So what does this mean? It means that AMP certified pages could lead to a better user experience. AMP is supported by Google and these pages are FAST! Click on one of the AMP'd search results and the page it links to will load in a fraction of a second.

Why is it so fast? Because Google actually stores and serves the webpages that are AMP compliant on their servers. You might be thinking, why does Google do this? They need to make sure that people continue to make Google synonymous with internet search, and the way to do this is to give people results that are usable. The #1 reason that people leave a site is speed. A couple of seconds to load will lose you traffic, guaranteed.

Google AMP restricts you from using a lot of the code and techniques that most likely slow a site down. It is not hard to hand-code an AMP web page. We can do it in our sleep. What is harder, however, is to provide an interface that lets non-developers create an AMP page using a CMS system.

That is what we did, and we did it good with our marketing platform Canvas®, the only CMS that lets users drag-and-drop their way to AMP compliant pages.  We are proud of what we were able to develop with our AMP integration. Let us show you how it works, and learn more about what our technology can do for you.

 

2018-08-24 00:00:00.000000

Mallory Rostamijam

Director of Marketing

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