Canvas Marketing Platform for Enterprise Veterinary Group
Mallory Rostamijam
09/01/2018
Canvas® Marketing Platform for Enterprise Veterinary Group
Roya works with thousands of clients including veterinary practices to improve their veterinary website design and veterinary marketing strategies. As the strategic marketing partner for Southern Veterinary Partners, LLC (SVP), Roya.com works on both the corporate strategy and marketing strategy for the individual animal hospital locations. In a recent initiative, we worked closely with SVP to identify their marketing goals and develop comprehensive Marketing Solutions with a multi-channel approach to increase new client acquisition and Internet search visibility. The results for three individual animal hospitals that are part of this 60+ veterinary group partnership with Roya.com are summarized below.
In a year over year website analytics comparison, herschelanimalclinic.com benefited from a 41% increase in New User website traffic. A large portion of that traffic is attributed to SEO efforts as page 1 visibility increased 74% over the course of the year. With this increase in website traffic, conversions also increased, up 104% for phone call and form submissions within 6 months.
Avondaleanimalhospital.com, in a similar year over year comparison, had more than a 100% increase in SEO website traffic. This increase in traffic resulted from a veterinary website that was designed and built on the Canvas® platform with the best practices for SEO at its foundation and a carefully crafted monthly content strategy to support an evolving SEO campaign. This strategy paid off, tripling the number of ranking keywords and doubling the number of keywords on page 1! With an aggressive local SEO strategy, Avondale Animal Hospital had a 34% increase in accuracy score which translated to more local search impressions on Google Maps by about 40%. All the additional visibility and website traffic translated to more than a 200% increase in phone call and website form submissions at their 6 month mark.
As Charlotte Animal Hospital approaches 4 months live with a Roya.com website and marketing strategy, they have increased their new client or potential customer reach by approximately 20%. That increase in reach resulted in an 8% increase in phone call and website form lead conversions. They are continuing to build momentum and we forcast similar exponential growth in the coming months.
The Roya.com Canvas® Marketing Platform is robust in features yet flexible enough to support a multi-tier digital strategy. To learn more about Roya Veterinary Marketing Solutions, click here. To download the full white paper with results summary click here.
