Effective October 20, 2025, Google is rolling out an important change for Local Services Ads (LSAs).
Google recently announced the launch of a new Google Verified badge that will replace all previous Local Services Ads badges. As part of this change, the Money Back Guarantee associated with the Google Guarantee badge will also be discontinued.
For dental practices, optometrists, and other local businesses, this change impacts how your ads will appear in Google search results and how potential patients will evaluate your credibility.
What’s Changing with Local Services Ads?
Beginning October 20, 2025, Google will remove the following badges currently used in LSAs:
Google Guaranteed
Google Screened
License Verified by Google
These will all be replaced by the new Google Verified badge. Now, any advertiser who meets Google’s verification requirements will display the Verified badge on their Local Services Ads profiles. Google may also display it across other types of search results.
Why This Matters for Dental & Eye Care Marketing
Trust is everything in healthcare marketing. Potential patients will make decisions based on the credibility of your online presence, and Google’s new Verified badge is designed to give them that extra reassurance.
Here’s why this update matters for your practice:
Simplified Trust Indicator: Instead of multiple badges, patients will see one consistent verification marker.
Greater transparency: Patients will understand that your practice has passed Google’s screening and verification requirements.
Improved visibility: A verified profile helps you stand out against local competitors who aren’t running LSAs.
For dentists and eye care providers, this is another opportunity to build patient confidence and capture high-intent leads through Google search.
Do You Need to Take Action?
The good news: no action is required for existing LSA advertisers. If your practice has already completed the verification process for your specialty and location, you will automatically receive the new Google Verified badge.
For new advertisers, the badge will be issued once all verification requirements are completed.
How Roya.com Helps You Stay Ahead of Google Ads Updates
At Roya.com, we specialize in digital marketing services, including Google Ads and Local Services Ad management.
Our team ensures that your practice:
Accurately completes Google’s verification requirements.
Maximizes visibility in local search results.
Generates more high-quality patient leads through LSAs and PPC campaigns.
Since Google frequently updates its advertising programs, partnering with digital marketing experts who understand the industry means you’ll never fall behind.
Final Takeaway
While this change doesn’t require action from verified practices, it’s a great reminder of the importance of staying verified, visible, and optimized in Google search.
If you’re looking to attract more patients through Local Services Ads, our marketing specialists at Roya.com can help you get set up, stay verified, and generate measurable results.
