Your website is the first "exam room" a patient enters. Before they ever sit in your chair for a comprehensive eye exam, they’ve already judged your professionalism, modern equipment, and even your friendliness based on your digital presence.

For optometrists, a website is even more than a digital business card; it’s a patient recruitment tool. To turn casual website browsers into new patients, your website needs more than just a list of your services and specialties.

Here are the 5 essential web design elements every optometry practice needs to thrive online in 2026.

1. Seamless Navigation to Online Appointment Scheduling

The average attention span has never been more distracted. Patients, especially Millennials and Gen Z, prefer not to pick up the phone. A "Request an Appointment" form is a good start, but integrating a real-time booking system is the gold standard. 

Why Online Appointment Scheduling Matters

• It reduces the administrative burden on your front desk and captures patients the moment they decide they need an exam, even if it’s at 10:00 PM.

• Ensure the "Book Now" button is a high-contrast color and is at the top of the page, and strategically placed elsewhere as the user scrolls.

How Does Website Structure Influence Conversion?

A high-contrast booking button is useless if a patient can't find the information they need to feel confident clicking it. Think of your website structure as a roadmap; if the map is confusing, the patient will get lost and leave. To maximize conversions, your site needs an intuitive navigation architecture, a logical hierarchy that groups related content (like Services, Insurance, and Bios) together.

• Keep it Simple: Limit your main navigation menu to 5–7 items to avoid decision paralysis.

• The 3-Click Rule: Patients should be able to find any piece of critical information within three clicks from the homepage.

The Funnel Effect: Every page should be designed to ultimately guide the user toward the same destination: the appointment scheduling page.
 

2. Mobile-First Optimization

Most local searches for "eye doctor near me" happen on a smartphone. If your website is difficult to navigate on a small screen, or if the "Call" button isn't clickable, you are losing patients to the clinic down the street.

• Technical Importance: Google uses mobile-first indexing, meaning it looks at your mobile site version to determine your search ranking. A slow, non-responsive site will actively hurt your SEO.

• Key Takeaway: Ensure your phone number and address are easily clickable on mobile, allowing users to call or get map directions with one click.

How to Optimize Your Website for Mobile

• Page Speed is King: Mobile users are impatient. If your site takes more than 3 seconds to load, you likely lost the patient.

• Simplify Forms: Typing on a phone is tedious. Reduce your appointment forms to the bare essentials (Name, Number, Email).

• Implement "Click-to-Call": Don't make patients copy-paste your number. Make the phone number a clickable button.

If you want to ensure that you have a mobile-first website that loads quickly, you’ll probably need to work with a trusted web development partner.

For the past twenty years, the goal of digital marketing has been pretty straightforward: get to the top of Google’s search engine results page (SERP). If you were a local dental practice or eye care center, success meant ranking in top of 3, or in the local map pack, for search terms like "dentist near me" or "best optometrist nearby."

This is achieved through traditional Search Engine Optimization (SEO): optimizing keywords, managing local business listings, and building a technically sound website that loads quickly. But if you’ve googled a problem-solving question recently, you know that everything is starting to change.

Now, the SERP is no longer just a list of links; it’s usually a comprehensive, AI-generated answer known as an AI Overview (formerly the Search Generative Experience, or SGE). Users are asking complex, conversational questions and getting instant answers without ever clicking a link. This big market shift requires a big new strategy for local businesses. Welcome to the era of Generative Engine Optimization (GEO).

Here is a breakdown of GEO vs. SEO, and why shifting your mindset to this new market reality is essential for the future of your digital marketing and the health of your business.

Defining SEO and GEO

To help us understand where we’re going, let's break down the exact difference between these two distinct approaches.

Traditional SEO (Search Engine Optimization) SEO is the practice of improving a website to increase its visibility for relevant searches. The primary goal is to rank high in traditional organic search results to drive traffic to your website. It relies heavily on keyword research & placement, technical site health, and properly managing local listings, like your Google Business Profile.

GEO (Generative Engine Optimization) GEO is the process of creating and structuring content specifically so that generative AI models, like Google's Gemini, ChatGPT, and Microsoft’s Copilot, can easily understand, extract, and summarize it. The goal isn’t necessarily to get a click; the goal is to be cited by the AI model as a definitive, reputable source of truth within its generated answer.

In short, SEO is about convincing a machine to rank your link. GEO is about convincing an AI model to endorse your content.

A Google Business Profile (GBP) suspension can feel like an overnight disaster. One day you’re ranking on Maps, and the next, your phone stops ringing and your listing has vanished.

In 2026, Google is ramping up its AI-driven fraud detection, leading to an increase in "algorithmic sweeps" that catch legitimate businesses in the crossfire. If you've been hit, don't panic and do not create a new business listing. This guide will walk you through the exact steps to get your business back on the map pack.

Step 1: Identify the Type of Suspension

Before you fix anything, you need to know what you’re dealing with.

• Soft Suspension: Your business is still visible on Google, but you’ve lost the ability to manage it. You’ll see a "Suspended" notice in your dashboard.

• Hard Suspension: Your business has been completely removed from Search and Maps. This is the most serious and requires immediate action.

• Account Level: If your entire Google Account is restricted, every individual profile location you manage will be suspended. You must appeal the account restriction before the business profile.

Step 2: Check Your Profile for Violations

Google rarely tells you exactly what went wrong. Unfortunately, this process can be vague and confusing at times and can require some detective work. Check for these common red flags that trigger suspensions:

• Keyword Stuffing: Does your business name include extra words like "Best Plumber in Chicago" instead of just your legal name? Fix it.

• Address Issues: Are you using a P.O. Box, a UPS Store, or a virtual office? Google requires a physical location or a properly set "Service Area."

• "Open 24 Hours" Business Hours: Unless you have staff physically present at your location 24/7, do not list these hours.

Inconsistent NAP: Ensure your Name, Address, and Phone number match your website and official government documents exactly.

A 4.8-star rating on Google is a powerful magnet for new patients. But as any practice owner knows, a star rating only tells half the story. It tells you that a patient was happy enough to leave a review, but it doesn’t necessarily tell you if they are loyal or willing to refer their friends and family to your business.

To build a business with sustainable growth, you need to look beyond the surface-level star rating of public feedback. You need to understand who your quiet patients are, who is at risk of leaving, and who is actually out there referring their friends and family to you.

This is where the Net Promoter Score (NPS) comes in.

What Exactly is NPS?

Net Promoter Score is a gold-standard metric used across industries to measure customer loyalty. Unlike a standard satisfaction survey that might ask ten different questions about wait times or office cleanliness, NPS boils everything down to one ultimate question:

"On a scale of 0 to 10, how likely are you to recommend our practice to a friend or colleague?"

Based on their answer, patients are grouped into three distinct categories:

1. Promoters (9–10): Your most loyal advocates. They don’t just come back; they actively tell others about you.

2. Passives (7–8): Satisfied, but "meh." They aren't unhappy, but they aren't loyal either. They could easily switch to a competitor if a closer location or a better-priced option comes along.

3. Detractors (0–6): Unhappy patients. Even if they don't leave a public one-star review, they are likely look elsewhere for similar services or even share their negative experience through word-of-mouth.

How Do You Calculate Your NPS Score?

Calculating your NPS is straightforward math. You ignore the Passives and subtract the percentage of Detractors from the percentage of Promoters.

NPS = %Promoters − %Detractors

The resulting score is a number between 0 and 100. In the healthcare industry, a "good" score typically sits around 30-50, while anything above 70 is considered world-class.

For local practices and businesses, AI search optimization has fundamentally changed the digital marketing landscape. When a local patient searches for "best cosmetic dentist near me" or "eye doctor that accepts VSP insurance," they are increasingly met not with a list of ten links, but with a single, comprehensive answer synthesized by an AI model, known as the AI Overview or Search Generative Experience (SGE).

To grow your business in this new digital market, local businesses, like dental and eye care practices, must move beyond traditional SEO to embrace Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). This new discipline requires specific best practices and strategies for AI search optimization.

Here are five essential strategies to ensure your practice becomes a trusted source cited directly in AI search results:

1. Build Conversational Q&A Content for AI SEO

AI models excel at generating clear, concise answers to conversational questions. For effective AI search optimization, your content must be structured to feed the AI tool exactly what it needs.

• Anticipate Patient Searches: Base your content strategy on the exact, long-tail questions patients ask your staff every day (e.g., "How much do dental implants cost in [Your City]?" or "What are the common side effects of cataract surgery?").

• The Direct Answer Block: Start the relevant section of your content with a short, factual, and definitive answer. Think of this as the essential fact that the AI can easily extract.

• Example: Use a heading like "What is the recovery time for LASIK? "followed immediately by: “The typical visual recovery time for LASIK eye surgery is 24 to 48 hours, with full stabilization usually occurring within a few weeks.”

• Use Scannable Structure: Utilize a clear H2 and H3 heading structure, bulleted lists, and numbered steps. AI loves structured data because it is fast and easy to extract and summarize.

2. Develop Generative Engine Optimization: E-E-A-T (Experience, Expertise, Authority, Trust)

AI search engines place massive emphasis on trust. Google’s E-E-A-T guidelines are critical because AI will only cite sources it deems highly credible, especially for medical-related topics, like eye care or dental care. To succeed with AI search optimization, you have to consistently prove your authority over time.

• Display Clear Credentials and Certifications: Ensure relevant service pages name the where the expertise comes from with professional credentials, relevant licenses, or industry certifications (e.g., licensed contractor, certified mechanic, accredited interior designer). Link this back to a detailed professional bio or an "Our Team" page.

• Demonstrate Expertise with Data and Sources: When discussing industry best practices, product specifications, or service standards, cite the source, or equipment specifications. Reference reputable industry bodies, established organizations, or peer-reviewed data. This signals factual accuracy and depth of knowledge to the AI search engines.

Utilize Schema Markup: Implement Schema markup on your website, specifically FAQPage, HowTo, and LocalBusiness schema. This is a technical signal that tells the AI exactly what information your content contains, increasing your chances of being featured in featured snippets and improving your overall AI search optimization.

Whether you're an optometrist, a multi-location dental group, or a unique aesthetics med spa, getting found online is the key to attracting new patients. It's more than just having a website; it's about proving to search engines and AI models that your practice is the most relevant, authoritative, and up-to-date local expert in your field.

While factors like your Google Business Profile and online reviews are critical, one element is often overlooked and can deliver significant long-term growth: fresh website content.

Here is why regularly updated, high-quality content is the single most powerful tool in your local SEO and AI-friendly marketing strategy.

1. Search Engines Crawl Fresh Website Content

Search engines like Google assign a "crawl budget" to every website, determining how often they send their bots to check for updates. Think of it as a quality inspection schedule.

• Outdated Sites: A site that hasn't changed in months or years signals to Google that it's mostly static. The inspection is infrequent, and your ranking signals grow stale.

• Fresh Sites: When you consistently add or update pages, you signal to Google that your site is a vibrant, active resource. Google's bots will visit more often, discover your new content faster, and re-index your existing pages, including core service pages.

For a local business like an eye care or dental practice, this means new content like a blog post on "5 Myths About Laser Eye Surgery" or a service page update on "Invisalign for Teens in [Your City]" is recognized almost right away, giving you a faster path to new visibility.

The digital storefront for local businesses is evolving faster than ever. It's no longer enough to "have a website" listed in a few directories that show up near the top of Google Search Results. Success in 2026 demands a shift from passive SEO to proactive optimization to meet the needs of 2026 digital marketing trends.

The battle for visibility has fundamentally changed: it’s moving from the classic ten blue links to conversational AI summaries, visual search results, and voice assistant answers. This seismic shift is compounded by the rising cost of traditional advertising and increasingly strict consumer privacy laws.

Is your online presence merely surviving on the old rules, or is it optimized to thrive in this new era?

This masterclass of a blog outlines the essential strategies you need to know right now, like cutting-edge Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and timeless principles of trust and ROI.

Key Digital Marketing Trends: Optimizing for AI and Multimodal Search

AI systems (like Google’s AI Overviews, Gemini, and other conversational platforms) are rewriting the rules of online visibility. These platforms prioritize content that is authoritative, well-structured, and provides direct, concise answers. To win in this space, you must focus on Generative Engine Optimization (GEO).

1. Optimizing Your Website for Visibility on AI Platforms

AI acts as a sophisticated content curator, rewarding websites that clearly demonstrate Authority, Structure, and Direct Answers (often summarized as E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness).

• Structure Content for AI Extraction: AI thrives on organized information. Use headings that are phrased as direct questions. Immediately follow the heading with a clear, concise answer (ideally under 30 words) that the AI can easily lift and present in a summary. This is often called the "inverted pyramid" for AI content.

• Technical Structured Data (Schema Markup): This is your communication channel with the machines. Implement Schema Markup (especially for FAQPage, HowTo, and LocalBusiness) to give search engine crawlers a clear, machine-readable map of your business, services, and content relationships.

• The llms.txt file is a simple text file, placed in your website's root directory, that helps guide LLMs to your most important content.

2. Voice Search Optimization: Mastering Conversational SEO

The expanding use of smart speakers and mobile voice assistants, like Siri, means that users are increasingly speaking their search queries in natural, conversational language. Since a voice search often produces only one definitive answer, the competition for that single spot is fierce.

• Target Conversational Keywords and Long-Tail Queries: Shift your focus from short, stiff keywords (e.g., "eyeglasses repair Denver") to natural language questions (e.g., "Who can fix my eyeglasses near me today?"). Use keyword research tools, like Google Trends, to identify these common questions.

• Prioritize Speed and Mobile Experience: Voice answers must be instant. Your website needs to load in under 3 seconds and be impeccably mobile-responsive to be chosen for a voice answer. Google prioritizes user experience above all else.

• Optimize Your Google Business Profile (GBP): Voice searches rely heavily on accurate, complete GBP information. Ensure your NAP (Name, Address, Phone) is consistent across every online directory.

3. Search Image Optimization: Visibility in a Visual World

AI and search engines are becoming sophisticated at interpreting visual content. Your images are no longer just decorative; they are now search entry points through tools like Google Lens and visual search results.

• Descriptive File Names & Alt Text: This is non-negotiable. Use relevant keywords in your file names (e.g., best-local-dental-veneers.jpg instead of IMG001.jpg). Your Alternative Text (Alt Text) must clearly describe the image content for accessibility and AI context.

• Compress and Use Next-Gen Formats: Use modern, compressed formats like WebP and ensure images are under 100KB to maintain the necessary speed for user experience and SEO.

• Reinforce Image Context: Place images near relevant headings and copy. The surrounding text, captions, and title of the page help AI and visual search engines fully understand the image's purpose and relevance.

In the good old days, a personal recommendation from a satisfied customer was gold. A customer telling a neighbor about their fantastic new glasses from your optometry practice, or a new patient raving to his golf buddies about your dental clinic's pain-free root canal. Word of mouth has always been the lifeblood of local business.

Fast forward to 2026, and while those personal recommendations still matter, the modern "word-of-mouth" has taken a digital turn. It's now happening across a ton of different online platforms, with Google reviews leading the charge.

For local businesses like optometrists, dentists, vets, or real estate agents, understanding and leveraging online reviews isn't just good practice; it's essential for the survival and growth of your local business. And here's why:

The Trust Factor: Why People Listen to Strangers Online

Think about your own habits. Before trying a new restaurant, booking a hotel, or even choosing a new doctor, what's one of the first things you do? You check the reviews! Studies consistently show that consumers trust online reviews almost as much as personal recommendations. They provide social proof, offering insights into the real-world experiences of others.

A potential patient looking for a new dentist isn't just going to pick the first one in the phone book (remember those?). They're going to Google "dentist near me" and then scroll through the local search results, paying close attention to the average star rating, the quantity of reviews,  and the quality of reviews.

Ranking higher on Google Maps is a game-changer for local businesses. With the right strategies, you can elevate your visibility, attract more customers, and leave your competitors in the dust. But how do you get there? From optimizing your Google Business Profile to leveraging local SEO, there are proven tactics that can propel your business to the top of local search results. Get ready to dive into actionable insights and learn how to rank higher on Google Maps.

Ever wondered why some businesses pop up first on Google Maps while others seem to be invisible?

Ranking on Google Maps: Key Takeaways

• Optimize every aspect of your Google Business Profile for better visibility

• Use high-quality visuals to make a lasting impression

• Consistency in NAP (Name, Address, Phone) details is crucial for local SEO success

• Encourage customer reviews to build trust and improve rankings

• Leverage local keywords and Google Posts to enhance your online presence

Google Business Profile Optimization for The Map Pack

Your Google Business Profile is more than just a digital business card; it's a powerful tool that can significantly impact your visibility on Google Maps. By optimizing every element of your profile, you not only enhance your online presence but also build trust with potential customers. A well-crafted profile can be the difference between a customer choosing your business or going to a competitor.

Complete Every Section of Your Google Business Profile

A fully completed Google Business Profile is like a bright neon sign pointing customers in your direction. When every section is filled out, you improve your business's visibility in search results and make it easier for potential customers to find you. Accurate business information, such as your address and contact details, builds trust and credibility, making customers more likely to choose your services.

Consistent updates to your profile keep your business relevant and interesting. Adding new content, like special offers or events, engages your audience and can boost your SEO ranking. A comprehensive profile isn't just about filling in the blanks; it's your guide to creating a dynamic online presence that stands out on Google Maps.

Use a High-Resolution Profile and Cover Photo

First impressions matter, especially online. High-quality photos on your Google Business Profile can make your business stand out from the crowd. Clear, professional images create a strong visual impact and convey a sense of trustworthiness to potential customers. In the digital marketing world, attractive visuals are a magnet for customer clicks.

Aligning your photos with your brand enhances recognition and builds a cohesive image across all platforms. Whether it's a sleek storefront shot or an inviting interior photo, high-resolution images reflect your business's quality and attention to detail. Remember, a picture is worth a thousand words, so make sure your photos tell a story that customers want to be a part of.

Add Business Hours and Special Hours

There's nothing more frustrating for customers than showing up at a business only to find it closed. Accurate business hours on your profile inform customers when they can visit, reducing the chance of negative reviews due to incorrect information. Special hours, especially during holidays, keep your customers in the loop and enhance their experience.

Regularly updating your business hours ensures your local presence is always accurate and trustworthy. This attention to detail not only improves customer satisfaction but also strengthens your overall business profile. Accurate hours are a small but essential component of maintaining a strong relationship with your customers.

You've invested time and money in your website, hoping it will attract new leads. Unfortunately, there are common website mistakes that let potential customers slip through the cracks. If you don't know what to look for, these common web design mistakes may not seem like a huge deal. However, website visitors who experience mistakes like poor navigation, slow loading times, or inconsistent branding are probably not going to convert into paying customers. 

A website that doesn't convert is like having a phone that only rings when you're not around to answer. What if the very design choices you've made are driving away the people you're trying to attract? Let's dive in and uncover the top web design mistakes that might be costing you money.

Key Takeaways

• Speed is Non-Negotiable: Site visitors abandon a web page that takes more than 3 seconds to load.

• Clarity is Key: Conversion relies on clear, action-oriented Calls-to-Action (CTAs) that guide the visitor.

• Mobile-First: Ignoring mobile responsiveness ignores the majority of today's internet traffic.

• Trust Is Everything: Your site must immediately demonstrate its credibility through social proof and professional design.

Simplicity Wins: Overly complex forms and cluttered navigation are direct roadblocks to lead capture.

The Impact of Poor Web Design on Your Business

Your website is often the first point of contact between your business and potential customers. It's like your digital storefront. If it looks uninviting or confusing, visitors might just turn around and leave. Poor web design doesn't just make your site look bad; it can also damage the perception of your entire business.

How Website Design Mistakes Affect Your Bottom Line

Imagine walking into a store where everything is haphazardly thrown around. It's tough to find what you need, and you don’t feel like sticking around. Poor design elements on your website can create the same experience. A confusing layout is like a maze with no exit. Users get frustrated and leave before they find what they're looking for. This decreased engagement means lost opportunities and a hit to your bottom line. Plus, bad design choices can make your business look unprofessional, like wearing pajamas to a business meeting.

Recognizing the Signs of a Failing Website

A high bounce rate is a key red flag. High bounce rates indicate poor user experience. If your conversion rates are low, it might be time for a site refresh. Decreasing conversions are a clear sign that your website isn't doing its job. Negative feedback from visitors can highlight design flaws, and broken links and slow site performance are usability nightmares that impact your site's ability to convert.

In the digital marketing arena, the age-old debate of SEO vs PPC continues to spark interest, especially as we look ahead to 2025 and 2026. With the constant evolution of online marketing, understanding the best long-term strategy for lead generation has never been more crucial. Small business owners, healthcare practice managers, and local practitioners are all asking the same question: which tactic will bring the most sustainable value in the coming years?

While Pay-Per-Click (PPC) offers immediate visibility, the data shows that for sustainable growth in 2025/2026, the question is not if you should invest in SEO, but how soon you can start building that organic foundation.

Key Takeaways

• Prioritize SEO: SEO builds a permanent digital asset, offering a superior and sustainable Return on Investment (ROI) over 3+ years.

• PPC is a powerful tool for short-term boosts, but it is a "rented" traffic channel that stops when the budget runs out.

• Trust and Authority: Organic traffic (SEO) is consistently viewed as more credible by users than paid advertisements.

• The ideal strategy is an SEO-First approach, using PPC strategically to supplement organic efforts, not replace them.

Understanding the Basics: SEO and PPC Marketing 

Navigating the digital marketing landscape requires a solid grasp of both SEO and PPC. Each plays a unique role in driving traffic and converting leads.

Basics of SEO: Building Organic Traffic 

Search Engine Optimization (SEO) is your ticket to enhancing your website's visibility in search engines like Google. By optimizing your site, you improve its chances of appearing in organic search results, leading to a consistent flow of traffic. The beauty of SEO lies in its sustainability - unlike paid ads, organic traffic doesn't stop when you run out of disposable budget. This makes SEO the essential cornerstone for businesses aiming for long-term lead generation and market dominance online.

To succeed, you need to focus on in-depth keyword research and high-quality, authoritative content. In return for the time and patience required, you'll enjoy benefits like increased brand authority and a steady, high-quality stream of leads.

Basics of PPC: A Tool for Immediate Visibility

If you're looking for instant gratification or need quick visibility for a short-term campaign, Pay-Per-Click (PPC) advertising is the answer. PPC allows you to display ads on search engines and only pay a fee each time someone clicks on your ad.

PPC campaigns offer flexibility and immediate, measurable data, allowing you to target specific audiences. However, keep in mind that PPC demands ongoing, monthly financial investment. Once you stop paying, the traffic stops flowing.

Advantages of SEO As a Long-Term Strategy

When you look beyond the immediate quarter and plan for sustained business growth in 2025 and 2026, Search Engine Optimization (SEO) emerges as the more fundamentally important strategy. While PPC offers quick wins, SEO builds a lasting, resilient foundation for your digital presence, ultimately offering a better return on investment over the long haul.

The Power of Perpetual Traffic

The most significant advantage of SEO as a long-term strategy is the principle of perpetual traffic.

• PPC Stops When You Stop Paying: As soon as you pause a PPC campaign, the traffic and leads from that channel immediately cease. It’s an on/off switch.

• SEO is an Asset: Every investment in content, technical optimization, and link building becomes a permanent, compounding digital asset. Once you achieve high organic rankings, your website continues to draw free, qualified traffic 24/7, long after your initial investment is made. This creates a superior, sustainable lead generation engine.

Building Trust and Authority

For small businesses and local practitioners, building trust is paramount. Organic search results inherently carry more weight and credibility than paid advertisements.

• Higher User Trust: Users often skip over ads, but a top organic result is perceived as a validation of quality and authority by Google. This trust leads to a better click-through rate and, crucially, higher conversion rates.

• Brand Equity: Consistently ranking for important keywords establishes your business as a recognized expert and industry leader. This increased brand equity is an intangible, but invaluable, long-term benefit that PPC cannot replicate.

Superior Long-Term Cost-Effectiveness

While SEO requires an initial investment in time, expertise, and content creation, the long-term cost profile is drastically lower than PPC. For the financial health and stability of your business over 2025 and 2026, ownership is the superior strategy.

As the leaves turn and the year draws to a close, local businesses face a critical period: the fourth quarter. This is the time to harness the holiday spirit and set the stage for the new year. To thrive in this bustling period, businesses must sharpen their marketing strategies, focusing on surviving and flourishing. The stakes are high, especially with 2026 just around the corner. How can you ensure your business meets and exceeds expectations in Q4?

Start Identifying Key Objectives for Q4 Marketing Plan Success

To start, you have to pinpoint some clear and measurable objectives for Q4. Start by analyzing what’s worked in the past. Look at previous Q4 results and use these insights to refine your objectives. Are you aiming to boost revenue by 20% year-over-year? Or is increasing customer engagement & getting more online reviews your primary goal? Whatever the aim, clarity is key. Once your objectives are set, prioritize them. Not every goal will have the same level of importance, so decide which ones deserve the lion's share of your resources.

Find Innovative Tools to Streamline Marketing Results

The digital marketing industry is evolving almost every day. To lock in good results for Q4 and set yourself up for 2026, your first step should be staying ahead of the curve by finding new marketing tools that can give you a competitive edge.

Integrating Review Automation Tools

Streamlining reviews with automation tools can enhance your customer experience and drive new traffic to your website. Implement tools that make it easy for customers to leave reviews and for you to respond promptly. This not only saves time but also boosts your brand’s reputation and search engine optimization.

Using Referral Campaign Systems to Enhance Customer Engagement

Referral campaigns are a powerful way to grow your business. Launch programs that incentivize customers to refer friends and family to your business. Simplifying the referral process is key. Customers are more likely to participate if the process is straightforward and rewarding. That's where a marketing automation tool can help you the most. 

Remember to offer incentives that appeal to your audience, whether it’s discounts, freebies, or exclusive access. This not only enhances engagement but also drives growth. Track the success rates of these referrals to see what’s working and where improvements can be made.

Exploring Emerging Technologies and Trends

Staying informed about technological advances is crucial for staying competitive. Experiment with new tools and technologies to see what works for your business. 

For instance, Canvas Score is a new marketing automation tool recommended for both review automation and referral campaigns. By leveraging emerging technologies, you can stay ahead of your competition and start driving better results.

Stick to Schedule: Social Media Engagement

Social media is a powerhouse, especially during Q4 when consumers are actively seeking holiday deals and recommendations. To maximize its impact, you need a strategic approach that resonates with your audience.

Creating a Social Media Content Calendar

Once you’ve chosen your platforms of choice, create a social media content calendar. This helps maintain a consistent posting schedule, which is crucial for keeping your audience engaged. Align your content with your marketing objectives, ensuring every post serves a purpose, whether it’s driving traffic, boosting sales, or increasing brand awareness.

Content diversity is also essential. Mix up your posts with a blend of promotional content, informative posts, and engaging visuals. Schedule posts during peak times to maximize reach and engagement. Tools like Hootsuite or Buffer can aid in scheduling, making the process seamless and efficient.

Engaging with Followers to Boost Reach

Engagement is the lifeline of social media success. Regularly interact with your followers to build a loyal community. Encourage meaningful conversations by asking questions or seeking opinions. User-generated content is a goldmine for engagement. Then don't forget to encourage your followers to share their experiences with your products or services.

Respond promptly to comments and messages to show that you value their input. This not only boosts your reach but also enhances your brand image. A business that actively engages with its followers is more likely to foster trust and loyalty, crucial components for sustained success.

Are you tired of manually responding to every single review on your Google Business Profile (GBP)? Imagine if you could streamline the process, enhancing your practice's reputation while also reclaiming valuable time. Well, it's not just a dream, it's a reality you can achieve with the right strategies and tools. In this article, we'll explore how to automate your review responses like a pro, focusing on eye care and dental practices. Could automating your review process be the key to transforming your practice's online presence?

Key Takeaways

• Discover why Google reviews are crucial for your business's reputation

• Learn the basics of automating review processes to save time and resources

• Get insights into setting up your Google Business Profile for maximum impact

• Find out how Canvas Score by Roya.com can revolutionize your review management

The Importance of Google Reviews for Online Reputation

Google reviews are more than just a collection of opinions; they're a goldmine for potential patients and business growth. Embracing the power of these reviews can transform your practice's digital reputation.

Why Reviews Matter for Your Practice

Online reviews are the new word of mouth. They directly impact your practice’s reputation, serving as a digital handshake to potential customers. Many patients trust online reviews as much as personal recommendations, making them a crucial component of customer engagement. Positive reviews not only boost your credibility but also foster trust, contributing significantly to business growth. Managing these reviews effectively can lead to higher patient retention, as they feel heard and valued.

But that's not all, reviews provide valuable insights into what your practice does well and where it can improve. This feedback loop is essential for continuous improvement and ensuring patients feel their voices matter.

The Role of Google in Customer Decisions

For many potential patients, Google is the first stop when searching for a new eye care or dental practice. It's often the gateway to your services, with Google reviews playing a pivotal role in their decision-making process. Patients commonly rely on these reviews to make informed decisions, evaluating your service quality based on the experiences of others.

Benefits of Managing Google Reviews Effectively

Managing Google reviews effectively can do wonders for your business reputation. Timely responses to reviews show your commitment to patient care, enhancing trust and confidence. Engaging with reviews improves patient relationships, leading to higher satisfaction rates. By addressing negative reviews proactively, you can mitigate potential damage to your reputation, turning dissatisfied customers into loyal advocates.

The insights gained from reviews can be a treasure trove for improving services and tailoring offerings to meet patient needs. By actively managing your reviews, you harness analytics to track trends and measure the impact of your engagement strategies.

Moreover, Google reviews influence local search rankings, affecting your practice's visibility. Keywords patients use in their reviews directly impact and appear in related search results. A strong Google presence can set you apart from competitors, drawing in clients who might not have considered your practice otherwise.
 

Setting Up Your Google Business Profile for Success

Your Google Business Profile is the cornerstone of your online presence. Optimizing it can attract more potential patients and help you manage reviews effectively.

Optimizing Your Google Business Profile

A fully optimized Google Business Profile can draw in more potential patients and encourage them to leave reviews. Start by ensuring your profile is complete, with high-quality images and accurate details that enhance its appeal. Regular updates keep your information current and relevant, making it easier for patients to find and connect with you.

Your profile's description is also vital. Use it to highlight your practice's unique offerings, setting you apart from competitors and engaging potential customers.

Ensuring Accurate Business Information

Accuracy is key when it comes to your business information. Ensure your contact details are correct so patients can reach you easily. Consistent address information improves local search rankings, while up-to-date operating hours prevent patient frustration. Descriptions of your services should be precise, giving patients clear expectations of what you offer.

When patients visit your website, they should be able to access information, book appointments, and interact with your practice, regardless of their physical abilities. Especially for healthcare businesses, like dental and eye care providers, ensuring your website is accessible isn’t just about improving usability; it’s about offering inclusive care and keeping your practice open to everyone. With rising awareness and legal attention around the Americans with Disabilities Act (ADA), now is the time to review your website through the lens of accessibility.

Why Website Accessibility Matters

Web accessibility ensures that people with disabilities, whether they have visual, auditory, motor, or cognitive impairments, can access and interact with your website effectively. This includes the ability to:

• Navigate your site using a keyboard or screen reader
   

• Understand content with or without visuals or sound
   

• Submit forms, request appointments, or view important health information
   

For healthcare practices like dental and optometry offices, accessibility isn’t just about SEO, it’s about serving every patient with the same level of care and respect, online and off.

Understanding the ADA and WCAG Guidelines

The Americans with Disabilities Act (ADA) prohibits discrimination against individuals with disabilities, and while it doesn't explicitly mention websites, courts have increasingly interpreted websites as "places of public accommodation." As a result, many businesses have faced lawsuits over inaccessible web content.

To help create accessible websites, the Web Content Accessibility Guidelines (WCAG) were developed. These guidelines outline how to make digital content more perceivable, operable, and understandable for all users.

Accessibility Best Practices: A Checklist for Your Website

Below is a simplified checklist based on core WCAG principles that your practice can use to evaluate whether your site supports accessibility:

Keyboard Navigation

Ensure that users can move through all interactive elements using only a keyboard (like the Tab and Enter keys).

Alt Text for Images

Use descriptive alternative text (alt tags) for meaningful images so screen readers can describe them to visually impaired users.

High Contrast and Readable Text

Use sufficient contrast between text and background colors. Choose clean, legible fonts that are easy to read at various sizes.

Descriptive Links and Buttons

Avoid vague text like “click here.” Buttons and links should clearly describe their purpose (i.e., “Schedule Your Appointment”).

Accessible Forms

Label all fields clearly, provide helpful error messages, and make forms easy to complete with assistive technologies.

Responsive and Mobile-Friendly Design

Ensure your site works well on mobile devices, including for users with limited dexterity or vision.

Audio & Video Accessibility

Provide captions for videos and transcripts for audio content to ensure full comprehension without sound.

Running a local business isn't just about offering exceptional services; it's about creating a community that believes in your brand. Imagine transforming your satisfied patients into your most powerful advocates, effectively turning them into a dedicated marketing team. This approach not only saves resources but also elevates your brand in ways traditional advertising struggles to achieve. Ever wonder why some businesses effortlessly attract new customers while others struggle with lead generation? This guide breaks down how you can utilize referral marketing strategies to grow your business.

Key Takeaways

• Understand how referral marketing works to transform loyal customers into brand advocates

• Referral Marketing 101: Discover cost-effective strategies to boost customer acquisition through referrals

• Learn how technology can enhance referral programs, making them more efficient

The Power of Referral Marketing

The power of word-of-mouth is undefeated. Referral marketing turns happy customers into vocal brand advocates. It's no longer enough to rely solely on traditional advertising; businesses that harness the trust and influence of their happy clients are a step ahead of the market.

Evolution of Referral Marketing

Referral marketing has undergone a significant transformation with the rise of new digital platforms. Gone are the days when word-of-mouth was limited to face-to-face conversations. Modern businesses have shifted from traditional methods to automated referral systems that capitalize on the connectivity and reach of the internet. This evolution means you can now track and reward referrals seamlessly, making it easier than ever to manage a successful referral marketing program.

The paradigm shift from traditional advertising to digital referral marketing offers businesses numerous advantages. By leveraging existing social networks, companies can amplify their reach and engage with potential customers in more personal and impactful ways. This approach not only enhances marketing efforts but also builds a robust community around your brand. So, if you're still relying entirely on conventional marketing channels, it's time to pivot towards referral marketing strategies.

Understanding the Benefits of a Referral Marketing 

Program

Referral marketing isn't just a trend; it's a strategic approach that offers numerous benefits for businesses of all sizes.

Cost-Effectiveness of a Referral Marketing Program

Compared to traditional advertising, referral programs stand out for their cost-effectiveness. This reduction in cost per acquisition is a major advantage, especially for small businesses with limited resources.

Investing in referral programs offers a high return on investment over time. Instead of spending exorbitant amounts on advertising, businesses can channel resources into creating enticing referral incentives and rewards. This strategy not only cuts costs but also builds a loyal customer base that fuels ongoing growth. As your referral network expands, you'll find that the savings can be redirected toward other essential aspects of your business.

Enhanced Customer Trust and Brand Loyalty

Trust is a currency, and referrals are the key to earning it. Customers naturally trust recommendations from friends and family more than any advertisement. By fostering a sense of community and belonging, referrals strengthen trust in your brand. This bond often translates into long-term customer relationships that go beyond transactional interactions.

Loyal customers are more than just repeat buyers; they become advocates who actively promote your business. By implementing a well-thought-out loyalty program, you can motivate customers to continue referring others. The trust built through referrals is a powerful catalyst for sustained growth and customer loyalty. So, don't underestimate the impact of a referral; it's a stepping stone toward a thriving, loyal customer base.

If you're wondering how you can grow your practice with online marketing, look no further. Marketing for optometrists is our specialty, and this guide will lay out everything you need to know about digital marketing in the eye care industry. From leveraging local SEO to creating engaging content and utilizing AI trends, there are a lot of ways to attract new patients and retain existing ones by utilizing online tech. Let’s dive into the strategies that can help your eye clinic shine in the search results spotlight.

Key Takeaways

• Optimize your Google Business Profile for enhanced local search visibility

• Leverage local directories to increase online authority and visibility

• Create location-specific content to capture the attention of local clients

• Design a patient-friendly website with a mobile-responsive design and effective call-to-action prompts

• Embrace AI and digital marketing trends to stay ahead in the competitive market

Leveraging Local SEO to Boost Your Eye Care Practice

Local SEO is a common buzzword, but it's also a necessity for eye clinics aiming to bring in more local patients. By focusing on local SEO strategies, your practice can stand out specifically to people searching for eye care services in your local area. Ultimately, the goal involves improving visibility on search engines and attracting more people to your local business listings.

Optimizing Your Google Business Profile for Maximum Visibility

Your Google Business Profile is a primary factor for boosting your clinic's local search rankings. When potential patients search for eye care services, a fully optimized profile is a necessity to appear at the top of search results. Here are the most important areas to focus on:

Keep Business Information Accurate & Complete

Accuracy is key to building trust and ranking higher in local searches. Ensure the following details are always correct and consistent across all platforms:

• Business name, Address, & Phone Numbers

• Website URL

• Hours of operation (including holiday hours)

• Appointment links or booking tools

• High-Quality Photos of your Business

Choose the Right Business Categories

Categories help Google understand what your business does, so it can match you with the right searchers.

• Primary Category: Choose the most specific and accurate category (Optometrist or LASIK center).

• Additional Categories: Add secondary services if applicable (Specialty Contact Lenses, Cataracts, etc).

• Avoid irrelevant or misleading categories- they hurt your visibility.

Post Regular Updates

Keep your audience informed and engaged with regular posts:

• Promotions or special offers

• Health tips or eye care advice

• New services or staff introductions

• Seasonal reminders (like back-to-school eye exams)

Use keywords naturally in your posts to support SEO and stay relevant in local searches.

Crafting Location-Specific Content to Capture Local Clients

Creating location-specific content is an effective way to resonate with your community. Localized blog posts that address specific eye care needs can improve your clinic's local search rankings. By using targeted keywords, your content marketing efforts can match the needs of your target audience.

Implementing On-Page SEO for your Optometry Website

On-page SEO is a critical component for improving your website's search engine rankings. By integrating relevant keywords throughout your site, you can elevate your optometry marketing strategy. On the backend of your website, meta descriptions are another way to communicate to search engine algorithms and entice users to click on your site, driving more traffic.

Optimized images enhance user experience and improve site performance. Strategic internal linking guides visitors to important pages on your site, ensuring they find what they need.

If you run a local business or a service area business, one of the most important tools for your digital marketing efforts is a Google Business Profile (formerly known as Google My Business). It’s free, powerful, and 100% essential if you want to show up in local search results and bring in more new customers.

So, does your business need one? If customers visit your location or you serve a specific local area, then yes, absolutely.

In this post, we’ll cover:

• The benefits of having a Google Business Profile

• How to claim an existing profile

• How to create a new one if none exists

What is a Google Business Profile?

A Google Business Profile is a free online listing that appears when users search for your business or related services on Google Search and Google Maps. It includes your business name, location, hours, contact information, photos, reviews, and more.

Benefits of a Google Business Profile

Here are just a few of the many reasons why every local or service area business should have one:

1. Increased Visibility in Search Results (Local SEO)

Your business is more likely to appear in the Local Map Pack (the top map listings on local Google search results) and on Google Maps when people search for services in your area.

2. Trust Through Google Reviews

Customers can leave reviews directly on your Google Business Profile, helping to build trust with potential clients. Businesses with more reviews tend to get more clicks and calls. Additionally, Google reviews now directly impact search engine rankings and are often prominently featured in search results.

3. Customer Engagement

Your profile allows potential customers to:

• Call you with one tap

• Get directions

• Ask questions

• View your latest updates, promotions, or events.

4. Improved SEO

A well-optimized Google Business Profile is vital to your local SEO, helping your website rank higher in search results.

5. Insights and Analytics

Google provides data on how people find your listing, what actions they take (whether it's calls, website visits, or direction requests), and more.

How to Claim an Existing Google Business Profile

If a listing already exists for your business, here’s how to claim it:

1. Search for your business on Google.

2. If you see your business listed, click “Own this business?” or “Claim this business.”

3. Sign in to your Google account.

4. Follow the prompts to verify that you’re the owner. Google may send a postcard, call, or email with a verification code.

Tip: Be careful not to create a duplicate listing. Always check first before starting from scratch.

How to Create a Google Business Profile from Scratch

If your business doesn't have a profile yet, follow these steps:

1. Access Google Business Profile 

• Go to business.google.com/add and sign in with your Google account.

2. Enter Business Details

• Business Name: Type your business name and click "Add your business to Google" if it doesn't appear. 

• Business Category: Choose a primary category that best describes your business. 

• Location: Provide your business address if it's a physical storefront or office. 

• Service Area: If your business serves customers at their locations, specify your service areas. 

3. Add Contact Information 

• Include your phone number and website URL.

4. Complete Your Profile

• Add your business hours, a description of your business, and photos. 

• Enable messaging so customers can contact you directly from your profile. 

5. Verify Your Listing

• Choose one of the available verification methods, usually by a postcard in the mail, phone call, or a video submission. 

• Follow the specific instructions for the chosen method to verify your business. 

How to Share Access to Your Google Business Profile with a Marketing Agency (like Roya.com)

If you're working with a digital marketing agency, like Roya.com, giving access to your Google Business Profile allows them to help you manage and optimize it effectively, without giving away your personal Google login credentials.

Here’s how to share manager access securely:

Step-by-Step: Add a Marketing Agency as a Manager

1. Sign in to your Google Account, and go to your Business Profile. 

2. Find your Business Profile by searching for your business name on Google. 

3. Access Settings: On the Business Profile panel, click the three-dots menu (More) and select "Business Profile settings". 

4. Navigate to Users: In the menu that appears, click on "People and access". 

5. Add a User: Click the "Add" button.

6. Enter Email: Type the email address of the person or team you want to invite. 

7. Choose a Role: Select "Manager" 

8. Send the Invitation! 

Why Give an Agency Access?

Marketing professionals, like our team at Roya.com, can:

• Assist with profile verification

• Keep your profile up to date with accurate business info

• Post regular updates, promotions, or events

• Monitor and respond to reviews professionally

• Analyze performance metrics to improve local SEO

By working with marketing experts, like Roya.com, you can make sure your Google Business Profile is always optimized, helping your business rank higher in local search results and Google Maps.

Conclusion

If you’re a local or service area business, not having a Google Business Profile is like being invisible to nearby customers searching online. It’s one of the easiest and most effective ways to improve your online presence and attract more customers.

Need help optimizing or setting up your profile? Reach out to us at Roya.com, and we’ll make sure your business stands out in local search results.

Effective October 20, 2025, Google is rolling out an important change for Local Services Ads (LSAs).

Google recently announced the launch of a new Google Verified badge that will replace all previous Local Services Ads badges. As part of this change, the Money Back Guarantee associated with the Google Guarantee badge will also be discontinued.

For dental practices, optometrists, and other local businesses, this change impacts how your ads will appear in Google search results and how potential patients will evaluate your credibility.

What’s Changing with Local Services Ads?

Beginning October 20, 2025, Google will remove the following badges currently used in LSAs:

• Google Guaranteed

• Google Screened

• License Verified by Google

These will all be replaced by the new Google Verified badge. Now, any advertiser who meets Google’s verification requirements will display the Verified badge on their Local Services Ads profiles. Google may also display it across other types of search results.

Why This Matters for Dental & Eye Care Marketing

Trust is everything in healthcare marketing. Potential patients will make decisions based on the credibility of your online presence, and Google’s new Verified badge is designed to give them that extra reassurance.

Here’s why this update matters for your practice:

• Simplified Trust Indicator: Instead of multiple badges, patients will see one consistent verification marker.

• Greater transparency: Patients will understand that your practice has passed Google’s screening and verification requirements.

• Improved visibility: A verified profile helps you stand out against local competitors who aren’t running LSAs.

For dentists and eye care providers, this is another opportunity to build patient confidence and capture high-intent leads through Google search.

Do You Need to Take Action?

The good news: no action is required for existing LSA advertisers. If your practice has already completed the verification process for your specialty and location, you will automatically receive the new Google Verified badge.

For new advertisers, the badge will be issued once all verification requirements are completed.

How Roya.com Helps You Stay Ahead of Google Ads Updates

At Roya.com, we specialize in digital marketing services, including Google Ads and Local Services Ad management.

Our team ensures that your practice:

• Accurately completes Google’s verification requirements.

• Maximizes visibility in local search results.

• Generates more high-quality patient leads through LSAs and PPC campaigns.

Since Google frequently updates its advertising programs, partnering with digital marketing experts who understand the industry means you’ll never fall behind.

Final Takeaway

While this change doesn’t require action from verified practices, it’s a great reminder of the importance of staying verified, visible, and optimized in Google search.

If you’re looking to attract more patients through Local Services Ads, our marketing specialists at Roya.com can help you get set up, stay verified, and generate measurable results.

Digital marketing technology and services leader, Roya.com, is excited to announce the launch of their review and reputation marketing platform, Canvas® Score. Canvas® Score provides clients the convenience of a mobile app and web application, independent of the existing Canvas® CMS platform.

What Is Canvas® Score?

Canvas® Score is more than a reputation management tool; it’s a growth engine. Canvas® Score harnesses intelligent automation to generate reviews, launch custom referral campaigns, and track customer sentiment, all within a single platform, built to convert your good reputation into new customers and revenue.

The Problem We’re Solving With Canvas® Score

For most local businesses, reputation drives revenue. The problem? Managing your reputation; from collecting reviews, to encouraging referrals, and evaluating insights from customer feedback, is often disorganized and time-consuming. 

At Roya.com, we’ve seen local businesses struggle with outdated CRM’s and lost spreadsheets, time wasted with manual follow-ups, and missed opportunities to turn happy customers into new customer referrals. That’s why we’ve built Canvas® Score, to give businesses a smarter, more streamlined way to grow and manage their reviews and referrals.

Canvas® Score brings everything under one platform: customer contact lists (with optional CRM / EHR integration), custom review and referral campaigns, personalized outreach, and a real-time dashboard that tracks your Net Promoter Score (NPS), customer sentiment, and more. Our goal wasn’t just to create another marketing tool, we wanted to build a platform that helps businesses actually understand and amplify what their happiest customers are already saying about them.

Key Features

Canvas® Score combines powerful automation with intuitive design to help local businesses build trust, drive growth, and grow from their own reputation. 

Check out the key features that make Canvas® Score stand out:

Automated Review Collection & Seamless Reputation Management

With Canvas® Score, you can import and tag your contact lists or connect your CRM to send review requests automatically via email or SMS. These messages have best practice copy built in, but can also be customized for your business, so your outreach and brand can match. Our AI-powered response generator helps you reply to reviews quickly and authentically, no templates, just natural, personalized responses that save you time and make your customers feel valued.

Referral Campaigns That Drive Growth

With Canvas® Score, identify your happiest customers, your promoters, and encourage them to refer friends and family through automated referral campaigns including optional incentives like gift cards, discounts, or in-practice rewards. Your promoters can generate predictable, organic leads without relying on paid ads.

Intelligence Dashboard: Your Reputation, Visualized

The Canvas® Score dashboard brings your Google reviews, overall review sentiment, referral activity, NPS data, and so much more, all together in one intuitive dashboard. No more digging through different tools, easily identify how your reputation is trending at a glance and track patient loyalty over time.

Integrations, Widgets & On-the-Go Mobile Access

Google Business Profile integrates natively into Canvas® Score not only for review generation and management, but also dynamic website widgets to showcase your latest reviews, so your website is always up to date with your recent reviews. Connect your CRM or EHR to Canvas® Score to enable automation for NPS, review and referral requests. With the Canvas® Score mobile app, you can manage your outreach and reputation from anywhere; whether you’re at the front desk or on the go.

Who Is Canvas® Score For? 

If you have a google business profile, you are a candidate for Canvas® Score. If you’re spending too much time chasing down reviews, juggling spreadsheets, or missing out on referral opportunities from happy customers, Canvas® Score was made for you. Whether you're a single-location business or managing multiple locations, Canvas® Score can streamline all of your reputation management needs in one easy-to-use marketing platform. 

It’s perfect for business owners, marketing managers, and office managers who want to save time, boost visibility, and turn customer satisfaction into predictable business growth.

Initial Feedback from Our Beta Users

Our early beta users are already experiencing the impact of Canvas® Score. Office managers have praised the AI-powered review response generator for helping them reply to customer feedback faster and more consistently, with personalized messages that feel authentic–not templated. Canvas® Score’s flexibility and simplicity also stand out from early feedback, with early users loving the level of customization available for text and email outreach. Setup has been quick and intuitive, with users setting up referral campaigns and uploading their contact lists with minimal effort. The ability to install review widgets and keep their sites updated with the latest positive reviews, without extra work, has made Canvas® Score a valuable addition to their daily workflow.

Get Started With Canvas® Score Today

Canvas® Score offers multiple subscription tiers. Choose between monthly or annual billing.

Start your free trial today to explore the plan that’s right for you.

(858) 281-2200

Email: support@canvasscore.com

Marketing a dental office isn’t just about putting your name out there; it’s about building trust, creating a recognizable brand, and establishing meaningful relationships with patients. A strong marketing strategy is the backbone of a successful dental practice. Whether you’re just starting out or looking to grow an already established office, the following marketing strategies have a proven track record that will help you stand out, attract new patients, and keep existing ones coming back.

Understanding the Dental Practice Market

Before diving into the strategies, it’s important to understand the unique dynamics of the dental industry. Unlike general retail or e-commerce, dental practices rely heavily on trust, reputation, and local visibility. Patients often choose providers based on recommendations, online reviews, and convenience, so a personalized and community-focused approach is key.

Dental Marketing Research

Conducting thorough market research allows you to understand the landscape you’re operating in. Look at:

• Demographics: Who lives in your area? What age groups or income levels dominate?

• Dental needs: Are patients looking primarily for cosmetic dentistry, orthodontics, or family care?

• Trends: For example, demand for teeth whitening and clear aligners has grown significantly in recent years.

Identifying Target Audience

Not all patients are the same. Tailor your marketing based on your ideal audience:

• Families with children may prioritize convenience and affordability.

• Young professionals might look for more modern or cosmetic treatments like Invisalign, teeth whitening, or veneers.

• Retirees may need more specialized medical care, such as implants or dentures.

When you know who you’re targeting, your messaging becomes sharper and more effective.

Competitor Analysis

Your competitors are one of your greatest sources of insight. Analyze what other dental offices in your area are doing:

• Review their websites, social media, and online ads.

• Identify gaps in their services or messaging.

• Highlight your unique offerings (extended hours, specialized treatments, superior patient experience).

Creating a Strong Brand Presence

A strong brand presence reassures patients that your practice is trustworthy, professional, and consistent. Branding goes beyond logos; it’s about shaping how patients feel about your practice.

Designing a Logo

Your logo will be the visual cornerstone of your brand and dental website design. Keep it:

• Simple and professional

• Memorable, with a simple  color scheme that conveys friendliness and cleanliness

• Adaptable to use for signage, business cards, and digital marketing campaigns.

Establishing Brand Identity

Brand identity covers everything from your office furniture to how you answer the phone. Make sure your messaging and visuals match the type of practice you want to be and the type of patients you want to attract. Patients should feel the same sense of professionalism whether they’re in your waiting room or visiting your website.

Developing Brand Voice

Your brand voice should match the personality of your practice. Is it friendly and approachable? Highly professional and clinical? Or a mix of both? Use consistent language in:

• Website copy

• Emails

• Social media posts

• Appointment reminders

• Patient communication

Running a successful optometry practice today requires more than clinical expertise - it requires smart, consistent marketing. With more patients turning to Google and social media to choose healthcare providers, your ability to stand out depends heavily on how you market your practice.

This guide will walk you through everything you need to know about marketing for optometrists - from understanding your local market and building a professional online presence to running ads, creating referral programs, and engaging your community.

Understanding Optometry Marketing 

Researching the Optometry Industry

Before diving into tactics, start with a clear picture of the industry. Optometry marketing is evolving quickly, with telehealth, myopia control, and blue-light concerns all shaping patient expectations. Staying up to date on trends helps ensure your marketing messages are relevant. Resources like the American Optometric Association (AOA) or Vision Council reports provide valuable industry insights.

Identifying Target Audience

Not every patient has the same needs. Families with young children may be looking for a trusted family optometrist, while young professionals might prioritize fashion-forward eyewear and convenience. Seniors may care most about medical expertise in managing age-related vision issues. Segmenting your audience ensures your marketing feels personal rather than one-size-fits-all.

Analyzing Competitor Strategies

Look at competing optometry offices in your area. What are they doing well, and where is their branding falling short? If competitors focus heavily on low-cost exams, you might position yourself around advanced technology, premium eyewear, or exceptional patient care. A simple Google search, social media scan, and secret-shopper call can reveal a lot about how competing eye doctors attract prospective patients.

Developing a Marketing Plan

Setting Clear Marketing Goals

Successful optometry marketing starts with measurable goals. Instead of vague aims like “get more patients,” set SMART goals:

• Increase new patient bookings by 10% in six months

• Gain 50 new Google reviews this year

• Boost website traffic by 30% in the next year.

Clear goals make it easier to track progress and adjust strategies.

Establishing a Budget for Marketing Efforts

A healthy marketing budget ensures your strategies can succeed. Many optometry practices allocate 5–10% of revenue to marketing. If you’re just starting out, lean toward the higher end since you’ll need to build brand awareness.

Creating a Marketing Strategy Timeline

Consistency is key. Develop a 12-month marketing calendar with planned campaigns, seasonal promotions (like back-to-school), and ongoing efforts like blogging and social posting. This prevents last-minute scrambling and ensures patients see a steady presence.

As a private dental practice or clinic, standing out in a crowded market can be tough. Patients have countless options, and attracting new ones requires more than just clinical excellence. It requires smart, effective dental marketing.

This guide will walk you through some of the best dental marketing ideas you can use to attract new patients, retain existing ones, and build a thriving practice. From establishing your brand to leveraging digital tools and community partnerships, these dental marketing strategies will help you create a robust marketing plan that gets results.

Establishing Your Dental Office  Brand

Your brand is more than just a logo; it's the personality of your practice. It's how patients perceive you—your values, your unique selling points, and the quality of your care. A strong brand helps you build trust and loyalty, making patients more likely to choose you over the competition.

Develop a Strong Brand Identity

Start by defining what makes your practice unique. Are you known for your gentle, family-friendly approach? Do you specialize in advanced cosmetic dentistry? Or do you prioritize affordable, accessible care? Your brand identity should reflect your core values and the specific services you offer. This identity will guide all your dental marketing strategies, ensuring your message is consistent and authentic.

Design Consistent Branding Materials

Once you've defined your dental practice brand, you need to create visual materials that bring it to life. This includes a professional logo, a consistent color palette, and a cohesive font style. These elements should be used everywhere—on your website, business cards, brochures, and even your uniforms. Consistency builds recognition and reinforces a professional image.

Implement Branding Across All Platforms

Your dental practice brand should be consistent across all your marketing channels. This means using the same tone of voice in your social media posts, the same logo on your patient forms, and the same color scheme in your email newsletters. A unified brand experience helps patients feel more secure and confident in your practice.

Building a Strong Online Presence

A strong online presence is non-negotiable. Most people start their search for a dentist online, and your digital footprint can be the deciding factor in whether they book an appointment at your dental office. All of your other dental marketing efforts will fall short without a comprehensive digital marketing strategy built around a professional website. 

Create a Professional Dental Website Design 

Your website is the digital front door to your dental office. It needs to be professional, easy to navigate, and mobile-friendly. A good dental website should clearly display your services, provide an "About Us" section that introduces your team, and make it simple for patients to schedule appointments or contact you. High-quality photos and patient testimonials can also build trust and credibility.

Optimize Your Website for SEO Success 

Search Engine Optimization (SEO) is the process of improving your website's visibility in search engine results. By optimizing your site with relevant keywords (e.g., "dental clinic in [your city]," "cosmetic dentist near me"), you can rank higher in Google and attract more organic traffic. This is a long-term strategy that pays off with a steady stream of new patients.

Utilize Social Media Platforms Effectively

Social media is a powerful tool for connecting with your community and showcasing the human side of your practice. Platforms like Facebook, Instagram, and even TikTok can be used to share patient testimonials, behind-the-scenes glimpses of your office, and educational content. This helps build a community around your brand and fosters a sense of trust. Social media is also another channel to build website traffic.

Produce High-Quality Content Regularly

Content marketing, such as blog posts or videos, helps establish your practice as an authority in the field. You can write articles on topics like "How to choose the right toothbrush" or "What to expect during a root canal." This provides value to your audience, answers their questions, and positions your practice as a trusted source of information.

Large language models (LLMs) like ChatGPT and Google Gemini are now a crucial part of a modern SEO strategy. Since these AI tools don’t have a traditional ranking system like Google Search, you need to adapt your website to be "AI-friendly" so your content is more likely to be selected, summarized, and cited in their responses. This approach, sometimes called Generative Engine Optimization or Answer Engine Optimization, focuses on making your content clear and authoritative. Welcome to the new era of search engine optimization - SEO for LLM.

1. The LLMs.txt File: Your AI-Specific Sitemap

The llms.txt file is a new, unofficial web standard that helps guide LLMs to your most important content. Think of it as a custom roadmap for AI search engine crawlers, treated like a robots.txt file but handled similarly to a standard sitemap.xml that is on most websites for traditional search engines. 

While a traditional robots.txt file tells crawlers what they can’t access, the llms.txt file tells LLMs what they should prioritize. The file is a simple text file, placed in your website's root directory. It contains a list of your most valuable pages, such as your "About Us" page, key service pages, or blog posts, along with summaries for each page. This helps LLMs quickly locate and understand the most authoritative information about your company. Here's an example of what an llms.txt file might look like from Yoast

By providing a detailed LLMs.txt file, you are directly communicating to LLMs which parts of your site contain the most important information you want them to use. 

2. Implement Schema Markup for Better Results

Schema markup is a form of structured data you add to your website's header to give search engines and AI systems more context about your content. While it's been a staple of traditional SEO for years, its role in the age of AI is becoming even more crucial. Platforms like Bing have officially confirmed that schema markup helps their LLMs understand content, and for others, such as Google’s AI Insights & Gemini, it’s one of the main components to understanding the content on your website. 

By adding schema markup to your site, you are explicitly telling AI crawlers what different pieces of information mean. For example, you can mark up your business's name, address, phone number (NAP), and social media profiles with Organization schema to help LLMs understand who you are. On service or product pages, you can use schema to clearly define questions and answers, making it easier for AI to extract and present that information in its responses.

Here are some key schema types to consider:

• Organization Schema: For your homepage and "About Us" page, this defines your company's official name, logo, URL, and contact details.

• Article Schema: Use this for your blog posts to specify the headline, author, publication date, and other key metadata.

• FAQPage and HowTo Schema: Essential for pages with question-and-answer content or step-by-step guides. This helps AI models pull out specific information directly from your page.

• You should add this structured data in the header section of the webpage’s html.

3. SEO for LLM: Create AI-Friendly Content

After the technical elements, the most important aspect of ranking on LLMs is creating high-quality, authoritative content. LLMs are trained on massive datasets and prioritize information that is clear, accurate, and comprehensive.

Here's how to create content that LLMs love:

• Write for Humans First: Use a natural, conversational tone. LLMs are built on natural language, so content that is easy for a person to read and understand will be easier for an AI to process.

• Demonstrate Expertise, Experience, Authority, and Trust (E-E-A-T): LLMs, like search engines, favor content from trusted sources. Build your authority by showcasing your team's expertise, providing case studies, and getting mentions and backlinks from reputable sources.

• Use Lists, Tables, and Bullet Points: LLMs are great at summarizing and extracting information from structured data. Presenting complex information in lists, tables, and bullet points makes it easier for them to identify and use in their own answers.

Building a high-performing website doesn’t need to be intimidating, even if you’re not a tech expert. A content management system (CMS) makes it simple to create, manage, and update your website’s content without needing coding skills. Here’s how it works:

What Is a Content Management System (CMS)?

A content management system (CMS) is a versatile tool that enables businesses to manage and update website content without requiring technical skills. Think of it as an easy-to-use platform that gives you control over your website’s content, so you don’t have to rely on a developer for every update.

How Does a Content Management System Work?

Imagine you have a website that needs updating, such as adding a new doctor to your practice or publishing a fresh blog post. Traditionally, you’d have to contact your website provider, explain what you want to change, and wait for them to make the update. A CMS allows you to make these changes without relying on a developer.

With a CMS, you can log in, edit your website’s pages (i.e., add new text, images, or links), and then hit “publish” to update your site. No technical jargon, no waiting around. It’s all done through a user-friendly dashboard, where everything is just a few clicks away.

A CMS also simplifies data asset management, which means keeping all your images, logos, and marketing materials organized in one place. This allows you to easily maintain a consistent and professional brand across your website and other marketing channels.

The introduction of AI Max for Search by Google Ads promises to revolutionize how marketers approach their campaigns, offering unprecedented precision and efficiency. With AI Max, Google attempts to harness the power of artificial intelligence to elevate your advertising strategy.

But how exactly does AI Max transform search marketing, and what does it mean for you as a marketer trying to maximize your campaign performance?

Key Takeaways

• AI Max integrates with Google Search Ads, enhancing campaign precision and efficiency

• The technology provides real-time optimization of bidding strategies and ad placements

• Marketers gain actionable insights, leading to more effective and personalized campaigns

• AI Max tracks offline conversions, offering a comprehensive view of campaign ROI

• Understanding regulatory challenges is crucial for leveraging AI Max responsibly

Understanding AI Max for Search Campaigns

AI Max is the latest innovation from Google Ads, designed to supercharge your search campaigns by leveraging advanced artificial intelligence. This tool brings a new level of automation to your advertising efforts, allowing marketers to focus on strategy rather than the minutiae of daily campaign management. By understanding the key features of AI Max, you can unlock the full potential of your digital marketing strategy.

Key Features of AI Max Integration

AI Max offers advanced machine learning capabilities that significantly enhance the precision of your search campaigns. It analyzes vast amounts of data to refine targeting, ensuring your ads appear to the most relevant audiences. This means that as an advertiser, you can expect higher engagement rates and better return on investment. The system's seamless integration with Google Ads provides a streamlined user experience, making it easier than ever to incorporate this technology into your existing workflows.

Moreover, AI Max optimizes bidding strategies in real time. This dynamic adjustment leads to improved campaign performance by ensuring that your budget is allocated efficiently. No more guesswork or manual tweaking—AI Max does the heavy lifting, allowing you to focus on creative and strategic elements. Additionally, marketers receive actionable insights from the platform, which can drive more effective ad placements and enhance overall campaign outcomes.

When it comes to website redesign best practices, our latest project with the Inland Empire Optometric Society (IEOS) checks all the boxes. As a trusted organization representing optometrists in the Inland Empire, IEOS needed a modern digital presence to match their mission. What we delivered was more than just a visual upgrade—it was a strategic rebuild built for speed, clarity, and member engagement.

Why IEOS Needed a Website Redesign

Like many professional associations and small businesses, IEOS had outgrown its original website. The layout was dated, navigation was confusing, and event updates were difficult to manage. Our team stepped in with a full healthcare website redesign plan—focusing on structure, functionality, and ease of use, all while optimizing for search engines.

Key Features of the New IEOS Website

1. Streamlined, Fast Navigation

We implemented a clean, modern menu structure so visitors can get where they need to go—fast. Whether a member is registering for an event or reviewing CE requirements, the new design minimizes clicks and maximizes clarity.

2. Centralized Newsletter Hub

IEOS now has a dynamic newsletter archive that allows users to browse all past newsletters. This new hub supports member engagement and keeps important updates accessible over time.

3. Dynamic Events Calendar

No more guessing about upcoming meetings or CE opportunities. The interactive events calendar is easy to update and intuitive for members to browse, helping drive higher attendance and member participation.

Are you a small business owner looking for a way to supercharge your visibility and connect directly with local customers? Google Local Services Ads (LSAs) might just be the secret weapon you need. Whether you're a private practice optometrist, an eye doctor, or a dentist, these ads can help you stand out in your community. Imagine your business popping up right at the top of Google search results when potential clients are looking for services just like yours. Intrigued? You should be. LSAs could be the game-changer you've been waiting for in your local SEO strategy

Are you harnessing the full potential of Google Local Services Ads to elevate your small business to new heights?

Google LSAS Key Takeaways

• Discover the pivotal role of Google Local Services Ads in boosting local visibility for small businesses

• Learn the step-by-step process for setting up and optimizing your LSAs for success

• Differentiate between Google Local Services Ads and traditional Google Ads to make informed decisions

• Uncover the benefits that come with increased visibility and credibility through LSAs

• Master best practices for managing and monitoring your ads for maximum return on investment

What are Google Local Services Ads?

In a digital world where standing out is akin to finding a needle in a haystack, Google Local Services Ads provide a beacon of hope for small businesses across more than 70 industries. These ads are designed to connect your business directly with local customers actively searching for your services. Positioned right at the top of Google search results, they offer unmatched visibility, ensuring your business isn't just seen but remembered.

The magic of LSAs lies in their ability to build trust. These ads come with a Google Guarantee, a badge of credibility that assures potential clients they're dealing with a verified and trustworthy provider. This trust factor is crucial, especially for service-oriented businesses like optometrists and dentists, where professionalism and reliability are non-negotiable.

Moreover, LSAs allow you to showcase essential business information such as contact details and customer reviews. This feature is like having a digital business card at the forefront of search results, offering potential clients all they need to choose you over the competition. By focusing on local searches, LSAs help you target customers in your immediate area, making your advertising efforts highly focused and efficient.

As a small business owner, you know how crucial local search rankings are for drawing in foot traffic and boosting your bottom line. Whether you’re a private practice eye doctor, a dentist, or a boutique shop owner, understanding the nuances of local SEO can be a game-changer. But here's the kicker: many businesses unknowingly make mistakes that tank their local rankings, keeping them hidden from potential customers. Are you missing out on valuable local traffic due to avoidable blunders?

Are you ready to discover the pitfalls that might be holding back your local search success? Let's dive into the ten most common mistakes that could be hurting your local rankings and learn how to fix them.

Key Takeaways

• Optimize your Google My Business: Ensure all business information is accurate and complete

• Consistent NAP (Name, Address, Phone Number): Uniformity across platforms is key to maintaining search engine trust

• Online Reviews Matter: Manage and respond to reviews to boost your online reputation

• Local Keywords are Essential: Use geo-targeted keywords in your website content for better local reach

• Monitor Your SEO Performance: Regularly track and adjust your strategies based on data insights

Neglecting Google Business Profile  Optimization

Google My Business (GMB) is like a digital storefront. When optimized, it serves as a powerful tool to increase your local search visibility. Yet, many businesses overlook the importance of keeping their GMB profiles polished and up-to-date. This oversight can lead to missed opportunities and lost potential customers.

Lack of accurate business information

Accurate business information is the foundation of effective local search visibility. When your Google Business details are spot-on, it not only helps potential customers find you but also builds trust. Consistency in business details across the web reinforces your online reputation. Search engines prioritize businesses with correct data, rewarding them with better local search rankings.

On the flip side, errors and inconsistencies in your business information can lead to lost opportunities. Imagine a customer trying to call your business only to find the number is outdated! Such blunders can tarnish your online reputation, causing potential customers to look elsewhere. Therefore, keeping your business information accurate is not merely a nice-to-have; it's a critical factor for local search success.

Incomplete profile setup

A complete GMB profile is like a magnet for local customers. Google rewards businesses that fully optimize their profiles, enhancing your local visibility and ranking potential. When you fill out all sections of your GMB profile, you're not just ticking boxes; you're enhancing your credibility in the eyes of both Google and your customers.

Customers naturally gravitate towards businesses with rich, detailed profiles. Missing details can be a turn-off and may lower your ranking potential. Ensure your profile includes high-quality photos, business hours, and a compelling business description. These elements collectively form a robust local SEO strategy that search engines love. By completing your GMB profile, you set the stage for increased search engine visibility and a stronger connection with your local audience.

Inconsistent Name, Address, Phone Number (NAP) Information

Your business's NAP information is its digital identity. Inconsistencies in your NAP details can confuse search engines and customers alike, potentially damaging your local search rankings. Ensuring uniformity across platforms is essential for building trust and credibility.

Inaccurate or changing contact details

Consistent contact details are a cornerstone of boosting local search rankings. When your business's name, address, and phone number are consistent across all platforms, it prevents customer confusion and strengthens your organic rankings. Search engines trust businesses with consistent data, rewarding them with better positions in local results.

However, if your contact details are inaccurate or frequently changing, it can harm your credibility. Local businesses depend on customer trust, and discrepancies can erode that trust. If a potential customer finds conflicting information, they may question the legitimacy of your business and turn to a competitor. Maintaining accurate NAP information is crucial for maintaining your search engine rankings and driving traffic.

Conflicting information across online platforms

Conflicting information across online platforms weakens search engine trust in your business. Uniformity is key in improving local visibility. Customers rely on consistent information to find you, and any discrepancies can lead to confusion and lost business.

Search engines, like Google, prioritize businesses with consistent NAP details across the web. Discrepancies can lead to lower ranking positions, as search engines may deem your business unreliable. To improve your local SEO, ensure that your NAP details are consistent across all platforms, including your website, social media profiles, and local directories. This attention to detail can significantly enhance your search results and overall SEO ranking.

Your website's visibility can make or break your business. As we inch closer to the halfway mark of 2025, small business owners, particularly those in eye care and dental practices, are finding themselves in a race to the top of Google search results. But how do you stand out in an ever-competitive landscape? The secret lies in mastering SEO strategies that are not just effective but future-proof. Are you ready to discover what it takes to claim the coveted #1 spot on Google search and skyrocket your website's visibility?

Key Takeaways

• Stay Ahead: Embrace Google's algorithm updates and adapt your strategies

• Know Your Audience: Align your content with targeted keywords and search intent

• Optimize for Performance: Enhance user experience and prioritize mobile-friendly designs

• Create Quality Content: Deliver valuable, informative posts that engage both users and search engines

• Monitor and Adjust: Regularly analyze your SEO performance for continuous improvement

Mastering Google's Algorithm Updates

To climb to the top of Google search results, you must first understand Google's algorithm updates. These updates, though sometimes subtle, are significant drivers in how your site ranks. Google's goal is to serve the most relevant and trustworthy results to its users, which means you need to be on your toes, ready to adapt to new changes. With every update, Google redefines how it evaluates websites, affecting rankings across the board.

Embrace the Changes and Stay Ahead of the Game

Here's the deal: Google's algorithm updates demand your continuous attention. Each update introduces new challenges and opportunities, and ignoring them could cause your site to fall behind. Successful businesses have learned that regularly updating their strategies is crucial.

By staying competitive in search rankings, you ensure that your website remains visible and relevant. Pro tip: Develop a habit of monitoring industry news and Google's announcements. This proactive approach will help you anticipate changes and adapt swiftly.

Small businesses, especially those in niche markets like eye care and dental practices, thrive by being proactive about algorithm changes. When you successfully adapt to updates, you propel your site to higher visibility. With the right strategies, you can transform these challenges into opportunities. Keep in mind, the key is not only to react but to anticipate. By doing so, you're not just keeping up with your competitors—you're surpassing them.

Patients are increasingly searching online for healthcare providers near them. This is where Local SEO comes into play. For healthcare practices, mastering Local SEO is no longer optional. Search engine optimization is essential for attracting new patients and building a strong local seo presence for your business on Google.  

What is Local SEO? Relevance for Search Engine Ranking Factors

Local SEO, or local search engine optimization, means optimizing your online presence to rank higher in local search results. When a potential patient searches for keywords "dentist near me" or "pediatrician in [your city]," Local SEO helps your practice location appear prominently in Google's local pack (the Google Maps listings) and organic search results for the keywords most important to your local business.  These local search engine results for your website are the backbone of a healthy digital marketing strategy for any business location.

The healthcare digital marketing landscape is rapidly evolving, with search engine optimization strategies becoming increasingly crucial for attracting and retaining potential customers. In this world of marketing, Artificial Intelligence (AI) is emerging as a powerful tool, offering unprecedented opportunities to personalize patient experiences, streamline workflow automation, and enhance digital marketing effectiveness. For dental and eye care practices, AI in marketing isn't just a futuristic concept; it's a present-day reality that can significantly impact your practice's growth.

Understanding the Power of AI in Marketing Automation

AI in marketing refers to the use of artificial intelligence and machine learning to automate and optimize marketing processes. It encompasses a wide range of applications, from personalized content creation and targeted advertising to predictive analytics and customer service automation. For healthcare practices, this translates to:  
 

• Enhanced personalization and customer experience: AI can analyze customer data to understand individual customer behavior, enabling you to deliver highly personalized marketing messages and services for customer relationship management.

• Improved Patient Engagement: AI-powered chatbots and virtual assistants can provide instant customer support and answer patient inquiries, fostering stronger customer engagement and improving the customer relationship.

• Data-Driven Digital Marketing: AI can analyze vast amounts of data to identify market trends and patterns, helping marketing teams make informed decisions about marketing strategies and digital ads resource allocation.

• Streamlined Marketing Automation: Artificial Intelligence can automate repetitive tasks for marketing professionals, such as email marketing and social media scheduling, freeing up your staff to focus on more strategic initiatives.

Practical Advertising Applications for Workflow Automation

Here are some specific ways dental and eye care practices can leverage AI in marketing:
 

• Personalized Email Marketing: AI can segment your patient database and create personalized email campaigns based on patient demographics, medical history, and appointment history. For instance, you could send targeted emails reminding patients about upcoming appointments, offering relevant health tips, or promoting specific services.

• Chatbots for Patient Support: Implement AI-powered chatbots on your website or social media channels to provide instant support and answer frequently asked questions. This can improve patient satisfaction and reduce the workload on your staff.

• Social Media Management: Generative AI tools can analyze social media trends and patient sentiment, helping you create engaging content and optimize your social media strategy. AI can also help automate posting schedules and provide analytics on what content performs best.

• Predictive Appointment Scheduling: AI can analyze patient appointment data to predict no-shows and optimize scheduling, minimizing downtime and maximizing efficiency.

• Targeted Advertising: AI-powered advertising platforms can target potential patients based on their demographics, interests, and online behavior. This ensures that your marketing content is seen by the most relevant audience.

• Generative AI Content Creation: AI content marketing tools can assist in generating keywords, blog post ideas, and social media captions, saving time and ensuring consistent brand messaging.

• Reputation Management: AI can monitor online reviews, customer feedback, and social media mentions, alerting you to potential issues and helping you manage your online reputation effectively.

Implementing an AI Marketing Strategy: A Step-by-Step Approach

Implementing AI in your content marketing strategy doesn't have to be overwhelming. Here’s a step-by-step approach:
 

1. Identify your AI objectives: Determine what you want to achieve with AI. Do you want to improve patient engagement, increase appointment bookings, or enhance your online reputation? Identify your goals to develop an AI marketing strategy.

2. Choose the Right Tools: Research and select AI-powered marketing tools that align with your business goals and budget. Consider factors such as ease of use, Generative AI features, and integration capabilities.

3. Collect and Organize Data: Ensure that your business has accurate and up-to-date patient data. This data is essential for artificial intelligence algorithms to function effectively.

4. Start Small and Iterate: Begin by implementing AI in one or two areas of your marketing strategy. Once you see positive results, you can gradually expand your efforts.

5. Monitor and Analyze Performance: Track key metrics with data analysis to measure the effectiveness of your AI-powered marketing campaigns. Use these key insights to refine your marketing strategies and optimize your results.

6. Train Your Staff: Ensure your marketing department is comfortable using the new AI marketing tools and understand how they can benefit the practice.

Common Business Mistakes to Avoid With AI Marketing Tools

While AI offers significant benefits, it's essential to avoid common pitfalls:
 

• Over-reliance on Automation: While AI can automate many tasks, it's crucial to maintain a human touch. Patients still value personalized interactions and empathy.

• Ignoring Data Privacy: Ensure that your business complies with all relevant data privacy regulations, such as HIPAA, and obtain patient consent before collecting and using their data.

• Lack of Clear Strategy: Implementing AI without a clear strategy can lead to wasted resources and ineffective results. Define your business goals and develop a plan before investing in AI tools.

• Neglecting Data Analytics Quality: AI algorithms are only as good as the data they are trained on. Inaccurate or incomplete data can lead to poor results.  

• Not Monitoring Performance: Failing to track key metrics can prevent you from identifying areas for improvement and optimizing your AI-powered marketing campaigns.

• Assuming AI is a "Set it and Forget it" tool: AI needs to be monitored and adjusted. Machine Learning requires constant updates and data input to remain effective.

• Forgetting the human element: AI tools are meant to augment, not replace, human interaction. Healthcare is a very personal business, and patients want to interact with real people.

The Future of Artificial Intelligence in Healthcare Digital Marketing

The state of AI in marketing is constantly evolving, with new AI and automation tools emerging regularly. As AI marketing tools advance their capabilities, we can expect to see even more innovative and effective ways to personalize patient experiences, generate key customer insights, and enhance digital marketing effectiveness.

For dental and eye care practices, embracing AI in marketing is not just a trend; it's a strategic imperative. By leveraging the capabilities of AI, you can gain a competitive edge, build stronger patient relationships, and drive sustainable business growth.

Conclusion

AI in marketing offers a wealth of opportunities for dental and eye care practices to enhance their digital marketing efforts and improve patient experiences. By understanding the power of AI in marketing, implementing practical machine learning applications, and avoiding common mistakes, you can leverage generative AI to achieve your practice's goals. As you navigate the evolving landscape of healthcare marketing, remember that AI is a tool to augment your existing strengths, not replace them. When implemented correctly, it can be a powerful ally in building a thriving and patient-centric practice.

Standing out in local organic search results can make or break your dental or eye care practice. When potential patients search for nearby services, you want your practice to be front and center. But how do you ensure your business is the first they see?

The answer lies in harnessing the power of Google Business Profiles. This guide will walk you through the process, offering practical tips and insights to elevate your local SEO game. Whether you're a seasoned practitioner or just starting, optimizing your online presence can significantly impact your practice's success. Are you ready to transform your local search visibility and attract more patients than ever before?

Key Takeaways for Local Businesses

• Learn how to enhance your practice's ranking factors with local SEO insights specific to dental and eye care fields
   

• Discover the importance of a well-optimized Google Business Profile and its role in improving local search rankings
   

• Understand the significance of accurate business information and how it affects patient engagement and trust
   

• Get step-by-step instructions to create and optimize your Google Business Profile for maximum effectiveness
   

• Find out how to use relevant keywords to boost your profile's visibility in local searches

Parikh Prosthodontics: Turning Happy Patients into Advocates

Parikh Prosthodontics leverages patient testimonials and referral partnerships to fuel growth. Their dedicated testimonials page builds trust through social proof, while community partnerships and an active social media presence strengthen relationships with current and prospective patients.

Why It Works

Showcasing Positive Feedback for Social Proof

Glowing testimonials influence potential patients and improve search rankings, helping the practice stand out.

Referral Partnerships Boost Visibility

Happy patients become natural advocates, and referral programs incentivize word-of-mouth marketing.

bty DENTAL: Local Reach & Community Impact

With eight locations, bty DENTAL excels in accessibility. Each location has an optimized page with interactive maps, making it easy for patients to find their nearest office. Their extensive before-and-after gallery enhances search rankings for cosmetic dental procedures, a key factor for attracting new patients.

Why It Works

Going Beyond the Standard Practice Website

bty DENTAL showcases community involvement with unique pages dedicated to patient contests and outreach events. Regular updates keep the site engaging and highlight the practice's commitment to giving back.

Implementing Local SEO Tactics to Attract Nearby Patients

Each location benefits from optimized content, strong Google listings, and interactive maps, which help the practice rank in the top five for "dentist near me" and "best dentist in Anchorage", increasing visibility and patient trust.

The online presence of your small business can make or break your success. With limited resources, many small business owners wonder how they can compete with larger companies in the vast digital marketplace. The answer is called search engine optimization for small business.

Understanding and implementing effective Search Engine Optimization (SEO) strategies is the key to your success. These strategies not only boost your business's online presence but also create a steady stream of organic traffic to your website.

What if I told you that small businesses can achieve significant online traction without breaking the bank? By mastering SEO, you can boost your business's online footprint, attract more customers, and ultimately drive growth. Let's dive into the essential steps that will unlock SEO success for your small business.

Key Takeaways

• Unlock your business's potential with effective SEO strategies tailored to small businesses
   

• Master the basics of SEO to improve your website's search engine ranking
   

• Utilize local SEO to connect with nearby customers and boost your rankings in local organic search results
   

• Leverage professional SEO services for expert insights and resources
   

• Adapt your SEO strategy to keep up with changing algorithms and industry trends

Private label frame and customized lens packages priced to increase your practice revenue. 

In a world where patients have endless eyewear options, branding your practice isn’t just an advantage—it’s a necessity. Independent optometrists and opticians have a unique opportunity to build their brand with private label frames, sunglasses, and lenses. Instead of selling big-name brands that patients can find anywhere, you can offer exclusive collections that set your practice apart, increase profitability, and strengthen patient loyalty. 

Could private label eyewear and lenses be the secret weapon your practice needs to outshine competitors?

Key Takeaways

• Higher Profit Margins – You set your pricing while eliminating third-party brands and maintaining superior quality and style.

• Exclusive Branding – Patients associate their eyewear with your practice—not a name they can find elsewhere.

• Total Customization – Choose the styles, colors, and materials for your frame collection, paired with premium customized lens options tailored to your patients' RX and needs.

• Stronger Patient Loyalty – Unique, high-quality eyewear builds trust and keeps patients returning.

• Collaboration Between Ocean State Optical and Roya– Boost your brand recognition and strengthen your online presence with expert guidance, business strategy, staff training, and education.

The bottom line? Private label products put you in full control—from design to delivery, pricing to promotion. Patients will associate their eyewear with your practice—not a mass-market label.

The Power of Branding: Private Label Frames and Lenses

Most private label programs focus only on frames, but true differentiation comes from offering a full private label collection—frames and lenses.

Pairing private label frames with exclusive lenses takes your practice to the next level, offering patients a fully customized eyewear experience. From progressives and blue-light protection to unique sun lenses and premium low-smudge anti-reflective coatings, high-quality private label lenses cater to every lifestyle. Custom-branded lenses reinforce your practice’s value, ensuring a seamless and personalized journey from frame selection to final prescription.

Unlike widely available brands, private label eyewear prevents direct price comparisons online, keeping patients focused on your superior quality and service. This exclusivity strengthens customer loyalty, enhances your brand identity, and allows you to control pricing and profitability—free from online competition. 

Maximize Revenue with Private Label Eyewear

Private label eyewear goes beyond enhancing your brand—they unlock new revenue opportunities. Offering exclusive eyewear collections allows optometrists and opticians to tap into the growing demand for unique, stylish frames, driving sales and boosting profitability.

Private label frames and lenses gives you full control over pricing, branding, and product positioning. Direct sourcing eliminates middlemen, increasing profit margins while allowing you to offer competitive pricing to your customers. This flexibility lets you tailor your offerings to meet patient preferences, enhancing their experience and reinforcing brand loyalty.

Elevate Your Brand

In the optical industry, a strong brand image is essential. Private label frames and lenses offer a unique opportunity to distinguish your practice with high-quality materials and modern designs. A well-crafted eyewear collection enhances your brand’s value, attracting new customers while fostering loyalty among existing ones who associate your practice with style and excellence.

Personalized branding takes this impact even further. Custom logos, custom lens engravings, and unique design elements ensure your eyewear is instantly recognizable and memorable. These thoughtful touches create a lasting impression, reinforcing your brand’s presence in a competitive market.

Quality Control & Brand Reputation

A strong brand thrives on trust, and trust is built on consistent product quality. Partnering with an optical lab that offers in-house production, strict quality control, and no outsourcing guarantees reliable turnaround times and durable eyewear. Working with an optical lab that has developed customized proven methods with private label lenses to strengthen your brand, ensuring that your patients receive premium-quality lenses tailored to their needs. This commitment to quality translates into higher patient satisfaction and long-term brand loyalty.

Precision manufacturing and cutting-edge lens technology are essential to delivering eyewear that not only looks great but also enhances vision. By working with industry experts dedicated to innovation, you can provide patients with eyewear that reflects both craftsmanship and performance.

Partnership Announcement: Roya.com & Ocean State Optical

We're thrilled to announce an exciting partnership between Roya.com and Renee Wheelock, Industry Expert Consultant and National Sales Director of Ocean State Optical. This collaboration is designed to transform optical brands by providing the tools, expertise, and support needed to elevate brand identity and grow your practice.

By combining high-quality private label lenses and frames with exclusive marketing and business resources, this partnership empowers optometrists and opticians to enhance profitability and stand out in a competitive market.

How can SEO services boost the visibility of my optical brand online?

A strong online presence is essential for attracting new customers. Customized SEO strategies improve your search engine rankings, drive website traffic, and ensure your brand reaches the right audience. With expert optimization, your brand stays competitive and visible in the digital marketplace.

By partnering with industry leaders like Roya.com and Ocean State Optical, you gain access to exclusive resources that drive growth and success. Explore how private label eyewear can revolutionize your practice and help you stand out in the optical industry.

Ready to elevate your optical business?

Connect with Renee Wheelock today to strengthen your practice branding and start your private label journey. “See” how we can set your practice apart. 

So, you've decided to partner with a dental marketing company—great move! But now comes the tricky part: finding the right fit. It's like picking a toothbrush—you need one that fits your practice, not too basic or complex.

With so many options, how do you separate effective marketing companies from the ones that promise results but don't deliver? The key is research. Look for a company that understands the unique challenges of dental marketing and has a proven track record of success. Check out their reviews, ask for case studies, and schedule a consultation to see if their approach aligns with your practice’s goals.

Choosing the right dental marketing partner can be a game-changer for your practice, helping you attract new patients and strengthen your online presence. Let’s dive into what you should look for to make the best choice.

Is your healthcare practice getting the visibility it deserves? In today’s competitive market, a well-executed healthcare marketing strategy is essential to stand out, attract new patients, and build long-term trust. Whether you're optimizing your online presence, running targeted ad campaigns, or leveraging patient reviews, the right approach can transform your practice’s growth.

To succeed, healthcare practices need more than great patient care—they need a strong marketing strategy. Effective healthcare marketing helps you attract new patients, build trust, and stay ahead of the competition. From social media engagement to search engine optimization (SEO) strategies and content marketing, the right approach can make all the difference.

With years of experience helping healthcare providers grow their online presence, we’re sharing proven strategies to help you strengthen your marketing efforts and drive real results.

Known for its iconic square image display, Instagram has shaped how we curate and crop photos since 2010. However, you may have noticed that your profile looks a little different these days, and that’s because Instagram introduced a tall grid layout for 2025.

Instagram has swapped its traditional square grid for a 4:5 aspect ratio. If you’re more focused on running a practice than graphic design, that 4:5 ratio simply means taller posts. The new vertical layout gives your profile a cleaner, more modern look.

As Adam Mosseri, head of Instagram, explained on Threads: "The goal is a simpler, cleaner place that maintains, and even increases creator control. We started with the tall grid because most photos and videos that are uploaded to Instagram at this point are vertical, and rectangles do a better job showing off those photos and videos."

So, what does this mean for your practice’s profile? Let’s take a closer look at how the new layout could impact your content strategy.

If you've noticed missing reviews on your Google Business Profile recently, you're not alone. A recent bug caused reviews to temporarily vanish from local listings on Google Search and Google Maps. The good news? Google has now addressed the issue.

Did Google Delete My Reviews? Here’s What Happened

Last Friday, businesses noticed a sudden drop in review counts. Google later confirmed it was a display bug, meaning the reviews weren’t deleted—they just weren’t visible or counted correctly.

Key Takeaways

• Legit reviews were affected, not just fake ones.

• Reviews weren’t deleted—they just temporarily disappeared.

• Google has now addressed the issue, and reviews should start returning.

• No action is necessary—they should reappear automatically.

Victoria Kroll, Operations Manager at Google, addressed the issue in the Google Business Profile Help Community:

"We’re aware of an issue affecting some Google Business Profiles, causing some profiles to show lower-than-actual review counts due to a display issue. The reviews themselves have not actually been removed. We’re working hard to resolve this and restore accurate review counts as quickly as possible."

Why Do Reviews Disappear in General?

While the recent issue is due to a bug, Google actively removes reviews that violate its Fake Engagement policy. If your reviews haven’t returned after a few days, you might want to check and see if they were removed due to policy violations.

In September 2024, Google ramped up efforts to combat fake reviews, enforcing stricter rules. This can result in temporarily removed reviews, blocked new reviews, or warnings on profiles that are suspected of violating guidelines.

For more details on how Google handles fake reviews and the guidelines businesses need to follow, check out their Maps User Contributed Content Policy.

How to Protect Your Google Business Reviews from Being Removed

If you want to keep your reviews safe and improve your Google Business Profile ranking, follow these best practices:

• Encourage real, organic customer reviews – Focus on great service, not incentives. Keep track of new reviews and historical ratings across multiple platforms to monitor trends.

• Engage with feedback – Respond to all reviews, whether positive or negative. Need tips on crafting the perfect response? Check out our Top Strategies for Responding to Google Reviews.

• Follow Google’s review policies – Make sure your reviews comply with Google’s guidelines to avoid removal.

What Should You Do Now?

For most businesses, the best course of action is to wait. Google’s fix should restore missing reviews automatically. If your reviews are still missing after a few days, give it some time as the fix rolls out. 

If you're still seeing issues in a week or two, it’s a good idea to consult with an SEO pro to dig deeper into your Google Business Profile.

Need help managing your online reputation? Roya.com can help!

As a healthcare provider, you’re likely balancing multiple roles—running your practice, providing care, and making important marketing decisions. With so many marketing options, it can feel overwhelming to know where to start. Should you be texting or emailing patients? Is paying for social media ads worth it? Do you need to post on Instagram every day? Do you buy email lists, or is word-of-mouth enough?

While it’s easy to feel pulled in every direction, the best marketing comes from a solid plan. It's about focusing on the key areas that make the most impact. Once you get the basics right, everything else becomes much easier. 

At Roya.com, we’ve worked with healthcare practices for years, learning what works and what doesn’t. Today, we’ll break down the top three fundamentals of healthcare marketing—giving you a clear direction on where to focus your efforts.

A Perspective from Akrinos 

As your practice grows, so can the demand for your services and the offerings you provide. Scaling your operations is essential to meet this growing need and maintain the high level of patient care you’ve established. One significant part of this is expanding your physical practice. 

Why Expand Your Physical Practice? 

• Increased Capacity: More space means you can accommodate more patients, leading to increased revenue. 
   

• Elevated Patient Experience: A larger space allows for improved patient flow, more comfortable waiting areas, and dedicated exam rooms. 
   

• Expanded Service Offerings: Additional space provides the opportunity to add new services like specialty eyewear, contact lens fittings, or advanced diagnostic procedures. 

Key Considerations for Expansion 

Before diving into expansion, carefully consider these factors: 

Financial Planning: 
 

1. Budgeting: Create a detailed budget that includes construction costs, equipment purchases, and operational expenses. 
    

2. Financing Options: Explore financing options like loans, lines of credit, or investors. 
    

3. Return on Investment (ROI): Calculate the potential ROI of the expansion to ensure it's a sound financial decision. 

Location and Space: 
 

1. Strategic Location: Choose a location that's easily accessible to your target patient population. 
    

2. Space Requirements: Determine the optimal size for your new practice, considering future growth. 
    

3. Lease vs. Buy: Evaluate the pros and cons of leasing or purchasing a building. 

Operational Efficiency: 
 

1. Workflow Optimization: Streamline your processes to maximize efficiency and minimize wait times. 
    

2. Technology Integration: Invest in advanced technology to improve patient care and operational efficiency. 
    

3. Staffing and Training: Hire and train qualified staff to support the expansion. 

Marketing and Branding: 
 

1. Rebranding: Consider rebranding your practice to reflect the expansion and any new services. 
    

2. Marketing Strategy: Develop a comprehensive marketing strategy to attract new patients and retain existing ones. 
    

3. Online Presence: Optimize your website and social media to showcase your expanded practice. 

Akrinos: Your Partner in Growth 

At Akrinos, we understand the complexities of scaling an optometry practice. Our team of experts can provide guidance and support throughout the expansion process, including: 
 

• Financial Analysis: We can help you analyze your financial situation and develop a sound business plan. 
   

• Real Estate Consulting: We can assist you in finding the ideal location and negotiating favorable lease terms. 
   

• Operational Optimization: We can help you streamline your workflows and improve efficiency. 
   

• Technology Solutions: We provide consultation on a variety of technological solutions to enhance your practice. 
   

• New Offerings Partners: Akrinos partners can help you add new services and products to your optometry practice.  

By partnering with Akrinos, you can ensure a smooth and successful expansion of your physical practice. Contact us today to learn more about how we can help you achieve your growth goals. 

Imagine a potential patient—let’s call her Dry Eyes Dana—who struggles with dry, scratchy eyes. She finally decides it’s time to seek help. During a quick break, Dana pulls out her smartphone and searches for “dry eye treatment near me.”

She finds a practice at the top of the search results—but it’s not yours. Why is that? 

Your competitor’s website features easy navigation, a modern aesthetic, and relevant content regarding dry eye treatment. The website is optimized for Google’s search algorithm, pushing it to the top of the rankings. As the first result, your competitor won Dry Eye Dana’s business.

By overlooking your website, you could be missing out on patients. Want to learn how to attract patients like Dry Eye Dana with a modern website and digital presence? Let’s get started!

Cold-starting, or building your optometry practice from scratch, can be rewarding but daunting. Building an effective plan is the first step in achieving this goal and Akrinos has the tools to support you along the way.  

You’ll begin by handling the financial and legal aspects of your business before diving into your operational factors like operational setup, hiring, and equipment. 

Building a thriving eyecare practice requires solid Business Foundations composed of 3 pillars:   

At Roya, we’re dedicated to supporting optometry practices like yours. That's why we’ve teamed up with Akrinos to provide valuable insights on starting a new practice, growing your existing one, or navigating the purchase of an established business.

When it comes to effective eye care web design, the stakes are high. Your website is more than just a digital business card—it’s a powerful tool for patient acquisition, practice growth, and establishing your authority in the optometry field. Whether you're launching a new site or refreshing an outdated one, this checklist will guide you through every essential step to ensure your website supports your practice's success

Ready to dive into the steps for designing and launching your eye care website? Let’s get started!
 

Analyze Your Existing Eye Care Website

Before diving into the new design, it's essential to understand what worked and what didn’t on your old site. These insights will help you identify gaps and set clear objectives for the new site. Consider questions like:

1. What is the purpose of a new design or overhaul?

2. What hasn’t been accomplished with the existing site?

3. How will a new design better serve your current practice goals?

Responding to Google Reviews isn’t just about good manners; it’s essential for managing your practice’s online reputation. In fact, 88% of consumers are more likely to choose a business that replies to all of its reviews, compared to just 47% who would consider a business that doesn’t respond at all.
 

Want to turn your Google reviews into a powerful tool for your business? Dive into these 11 strategies to handle reviews like a marketing pro. We’ll cover top tips for managing both positive and negative feedback, and we’ll also tackle the specific challenges healthcare practices face when replying to reviews.
 

Why You Need to Respond to Google Reviews

If you’re not familiar with Google’s recent update, it’s worth noting that Google now favors businesses that actively manage their online presence and engage with reviews. This means that responding to reviews can significantly enhance your local SEO and improve your profile’s visibility.

Moreover, when you respond to reviews, you’re fostering customer loyalty. Acknowledging a positive review or addressing a concern shows that your business is committed to providing excellent service, which encourages repeat business and word-of-mouth referrals.
 

Staying on top of your marketing can feel like a full-time job, but it doesn’t have to be overwhelming. We’re excited to roll out our new Automated Monthly Marketing Reports to make tracking your marketing performance a breeze. These reports give you a clear, easy-to-understand snapshot of how things are going, so you can see exactly what’s working and what needs a little tweak.
 

What is a Monthly Marketing Report?

A Monthly Marketing Report pulls together all the important data from your marketing efforts over the past month. It’s like a quick report card for your marketing, showing you how well your campaigns and website are doing. 

Instead of long meetings, you get a simple, straightforward update that helps you make smart decisions fast.
 

Why Monthly Marketing Reports Are a Game Changer

Our Monthly Marketing Reports come with some awesome benefits:

1. Clear Insights: These reports break down your marketing performance in a way that’s easy to understand. You’ll get a clear picture of what’s working and where you might need to make changes.

2. Track Your Goals: See how your marketing goals are stacking up each month. Spot trends and changes quickly so you can adjust your strategies and stay on track.

3. Simple Evaluation: We gather data from all over and put it together in one easy-to-read report. Compare this month’s results with last month’s to see how things are really going.

4. See the Value: Check out the key numbers (KPIs) that show the value of your website and marketing efforts. This helps you understand the benefits of your Canvas® powered Roya.com site and your monthly marketing plans.

5. Stay Accountable: Transparent reporting means our team is always focused on meeting your needs and delivering results.

What’s Included in Your Report?

Our Monthly Marketing Reports cover key performance indicators including but not limited to:

• Call Tracking: See how many calls and the quality of calls your campaigns are generating.

• Web Leads: Track how many leads your website is bringing in.

• Sessions: Monitor the number of times users visit your site. This shows how much traffic your site is getting.

• Page Views: See how many times each page on your website is viewed. This helps you understand which pages are attracting the most attention.

• Users: Track the number of unique visitors to your site. This metric shows how many different people are checking out your content.

• Engagement: Measure how actively visitors interact with your site. This includes metrics like average session duration and pages per session, giving you insight into how engaging your content is.

• Keywords: The keyword click summary is for organic keyword traffic only. This includes a breakdown of the top keywords driving organic traffic to your website.
   

If you don’t have certain services, they won’t appear in your report. Want to add more services? Connect with our friendly sales and marketing team today to explore how our services can boost your results and unlock additional reporting tools to summarize results for google search ads, google display ads or youtube ads. We're here to help you achieve your goals—schedule a call with us here and let’s get started!
 

How to Check Different Reporting Periods

To view reports for different time periods, log in to your Canvas Dashboard. It pulls data from Google Analytics, Google Search Console, Google Ads, Canvas®, and more, giving you a complete view.
 

How to Opt-In to Monthly Marketing Reports

Our clients are set up to receive Monthly Marketing Reports by default. If you need to make changes or add people to receive the reports, follow our simple guide or email us at support@roya.com and our team can make the necessary changes.

How to Make the Most of Your Marketing Report

To get the best results from your Monthly Marketing Reports, start by analyzing the data to understand what’s working. Look at revenue results from different marketing channels to see where you’re seeing the most success. This helps you identify which strategies are driving the best results.
 

Example: Attracting New Patients for Specialty Services

Let’s consider an independent optometry practice aiming to attract new patients for specialty services like orthokeratology (ortho-k) lenses. 

For example, if your report shows that your ortho-k service page is attracting a lot of visitors but generating fewer calls than expected, this indicates an opportunity. You can:

1. Boost Call-to-Action: Make it easier for visitors to contact your practice by highlighting phone numbers and scheduling options more prominently on your service pages.

2. Enhance Content: Add compelling details, patient testimonials, and FAQs to the ortho-k page to engage visitors and encourage them to reach out.

3. Optimize Marketing Efforts: If you see that certain channels are bringing in more leads and calls, consider focusing more resources on those channels to maximize your impact.

By leveraging these insights from your Monthly Marketing Reports and utilizing our expert marketing services, you can make informed decisions about where to invest your efforts. This ensures you’re getting the most out of your marketing activities and successfully attracting new patients for your specialty services.
 

Ready to Enhance Your Marketing?

With Roya.com’s new Monthly Marketing Reports, you get clear, actionable insights without the hassle. Book a free demo today to find out how our reports can save you time and help you get the most from your marketing efforts.

Let us help you make smarter decisions and get better results with ease!

A recent federal judge ruling has declared Google Search a monopoly, sending shockwaves of potential implications through the tech community. On June 27, 2024, U.S. District Judge Amit Mehta ruled in favor of the U.S. Department of Justice, stating that Google's dominance in the search engine market constitutes a monopoly. While ongoing appeals will surely delay any immediate impact, this decision has significant implications for the future of digital marketing for healthcare practices like yours. As a provider of custom website builds and digital marketing services, let’s explore what this could mean for the future of your SEO strategy and how to future-proof your online presence.
 

The Ruling's Impact on SEO

The Google monopoly ruling may lead to changes in search engine market share, potentially altering how patients find your practice online. With a multi-funnel marketing approach, you can reduce dependence on any single platform and ensure your practice remains visible, no matter what changes come to Google Search. The ruling could lead to:
 

• Increased competition in the search engine market

• Changes to Google's algorithm and search results

• Potential breakup of Google's search engine and advertising businesses
   

Building SEO Presence Beyond Google

Consider optimizing for alternative search engines like:

• Bing: With a growing market share, Bing offers a viable alternative for search engine optimization. Microsoft could be the big winner from this recent ruling.

• DuckDuckGo: This privacy-focused search engine is gaining popularity, especially among users concerned about data privacy.

• StartPage: Another privacy-focused search engine, StartPage offers a unique opportunity for SEO optimization.
   

Diversifying Your Digital Marketing Strategy

Spread your online presence across:

• Social Media Platforms: Engage with patients on Facebook, Twitter, Instagram, and other platforms.

• Email Marketing: Build a loyal patient base through targeted email campaigns.

• Content Marketing: Create informative blog posts, videos, and guides that can be easily shared across platforms to attract patients.

• Local SEO: Optimize your website for your local search market and verify your claim to various online directory listings.
   

Protecting Your Practice's Online Visibility

By diversifying your online presence, you'll be better equipped to adapt to any changes in the search engine landscape. Stay agile and proactive in your online marketing efforts to ensure your healthcare practice remains visible and accessible to patients, regardless of search engine shifts.
 

Conclusion

The Google Search monopoly ruling is a reminder to stay agile in your online marketing efforts. By building a multi-funnel strategy and diversifying your SEO efforts, you'll ensure your healthcare practice remains visible and accessible to patients, regardless of market changes. Stay ahead of the curve and future-proof your online presence today by scheduling a demo with Roya.com.

If you’re a local practice owner, it’s time to talk about something that often gets pushed to the back burner: your online business listings. Trust us, we know, it sounds like a hassle, but cleaning up your online listings is a crucial step to getting more eyes on your business and making it easier for new customers to discover your practice.
 

Why Bother?

• Google Loves Accuracy: When your listings are consistent and accurate, Google rewards you with better local search rankings.

• Patients Hate Confusion: Make it easy for people to find and contact you by keeping your listings up-to-date and accurate. It's just good customer service, folks!

• Look Like a Pro: Inconsistent listings make your practice look unorganized. We know these incorrect listings aren’t your fault, but they give off the wrong impression. Clean up your act and show the world you're a pro!
   

Step 1: Claim The Big Listings First

• Search for your business on Google My Business, Yelp, and Bing Places.

• Claim each listing and follow the platform’s instructions to verify your information and claim ownership. 
   

Step 2: Audit Time!

• Check each listing for errors–a scavenger hunt, but less fun.

• Look for mistakes in:

  • Business name

  • Address

  • Phone number

  • Hours of operation

  • Categories, labels, services, and keywords
     

Step 3: Update and Optimize

• Update each listing with accurate and consistent info.

• Add some fancy photos and videos to show off your business.

• Use relevant keywords to help search engines understand what you specialize in.
   

Step 4: Keep it Fresh

• Regularly check your listings for errors. It's like a quick digital health check!

• Respond to customer reviews and feedback. Remember, it’s like having a public conversation with your customers!

• Update your listings when your business changes. It's like keeping your digital resume current!
   

Step 5: Rinse & Repeat With Smaller Listings

• Utilize tools like Moz Local to scan and update your listings across multiple smaller online directories. It's like a digital listings assistant!
   

Wrap-Up

Cleaning up your online business listings is like giving your business a digital facelift. It's easy, it's important, and it'll make you look like a pro! So, take the time to get your online act together and watch your business thrive from there.

Hey there, dental rockstars! Are you tired of hoping and waiting for new patients to walk in the door? Well, buckle up, because we're about to share some super-simple strategies to attract new patients and make your dental practice the talk of the town!
 

Optimize Your Website (AKA Your Digital Front Door)

The most successful dental practices treat their website like a virtual welcome mat for potential patients. First, you'll need to make sure your website is inviting, informative, and easy to find! How do you make it easier to find? The answer is Search Engine Optimization!

• Use The Right Keywords: Populate your website with relevant keywords like "dentist in [your city]," "teeth whitening," or "dental implants" so search engines can find you for the right patients at the right time.

• Meta Tags: Write attention-grabbing title tags and descriptions that make people want to click and learn more.

• Header Tags: Organize your content with header tags (H1, H2, H3, etc.) to make it easy peasy to read and understand.
   

Social Media Magic

Social media is like a never-ending dental party! Join in, share your awesomeness, and attract new patients!

• Post it like you mean it!: Share fun, informative content that shows off your expertise and personality.

• Hashtag it up!: Use relevant hashtags to get your posts seen by the right people.

• Get social with ads!: Use social media advertising platforms to target your ideal patients.
   

Get Involved in Your Community (AKA Be a Local Rockstar)

Getting involved in your community is like wearing a superhero cape – it makes you a local hero!

• Sponsor local events: Support local events, charities, or sports teams to get your name out there.

• Volunteer your expertise: Offer free dental care or education to those in need.

• Partner with local businesses: Collaborate with nearby businesses to cross-promote each other's services.
   

Build Your Online Rep (AKA Show The Best Version of Yourself)

Your online reputation is like your dental practice's report card – make sure it's an A+!

• Encourage happy patients to share their love: Ask satisfied patients to leave reviews on your website or social media channels.

• Respond to reviews like a pro: Reply promptly to both positive and negative reviews to show you care.

• Show off your patient testimonials: Use patient testimonials in your marketing materials to build trust and credibility.
   

Offer Competitive Pricing and Services (AKA Be the Best Deal in Town)

Competitive pricing and services are like a big ol' welcome mat for new patients!

• Research and Match Prices: Keep an eye on your competitors and offer competitive pricing for your services.

• Offer Specialized Services: Provide specialized services like teeth whitening, dental implants, or orthodontics to attract new patients.

• Promotions and Discounts: Offer limited-time promotions and discounts to new patients to encourage them to try your services.
   

Attracting new patients is like throwing a party – you need to invite the right people, have fun, and make it worth their while! By following these simple steps, you'll be well on your way to filling those chairs and making your dental practice the go-to spot in town for dental care!
 

Conclusion

Ready to attract new patients and take your dental practice to the top of search engines? Contact us today to learn more about our dental marketing services and how we can help your practice grow!

Dental practices need a solid digital foundation to attract and retain patients. While some practices may invest in elaborate digital marketing strategies and tools, the truth is that you don't need to break the bank to compete. With a strong focus on the essential basics, you can level the playing field and attract new patients to your practice. In this guide, we'll briefly touch on the must-have digital marketing essentials for dentists, including SEO campaigns, PPC advertising, an organic social media presence, and website design and content. These fundamentals may not be groundbreaking, but they're the building blocks of a successful online presence that will help you compete with even the most advanced dental practices.
 

SEO Campaigns

• What is SEO?: Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs) for specific keywords and phrases.

• Why is SEO important for dentists?: By optimizing your website for relevant keywords like "cosmetic dentistry" or "emergency dental care," you can attract potential patients who are actively searching for your services online.
   

SEO Tips for Dentists

• Conduct keyword research to identify relevant keywords and phrases

• Optimize your website's title tags, meta descriptions, and header tags

• Create high-quality, keyword-rich content on your website

• Build high-quality backlinks from relevant websites
   

PPC Advertising

• What is PPC?: Pay-Per-Click (PPC) advertising is a form of online advertising where you pay each time a user clicks on your ad.

• Why is PPC important for dentists?: PPC advertising allows you to target specific keywords and demographics to reach potential patients at the exact moment that they actively search for your services online.

PPC Tips for Dentists

• Use targeted keywords and ad groups to reach your ideal audience

• Set a budget and bid on ads to control your costs

• Create compelling ad copy and landing pages to convert clicks into leads
   

Organic Social Media Presence

• Why is social media important for dentists?: Social media platforms like Facebook, Instagram, and Twitter allow you to connect with your patients, share valuable content, and build your brand.

Social Media Tips for Dentists

• Create a business page on relevant social media platforms

• Share high-quality content that educates and engages your audience

• Use hashtags to increase your reach and engagement

• Respond to comments and messages in a timely and professional manner
   

Website Design and Content

• Why is website design and content important for dentists?: Your website is often the first impression potential patients have of your practice, so it's important to make it count.
   

Website Design and Content Tips for Dentists

• Prioritize a mobile-friendly website that is easy to navigate

• Develop high-quality content that showcases your services and expertise

• Optimize your website for SEO with relevant keywords and phrases

• Use calls-to-action (CTAs) to encourage visitors to schedule an appointment

At Roya.com, we want your dental website design and online presence to express the personality of your practice and invite new patients to feel comfortable and confident in making that first consultation. Contact Roya.com and learn how we can help you achieve your digital marketing goals and bring your vision to life. 

The recent leak of Google's API documentation has provided a unique glimpse into the search engine's algorithm, revealing various modules, ranking factors, and scoring functions. As SEO specialists working with local healthcare businesses, understanding these insights can help inform our strategies and improve search rankings.
 

Ranking Factors and Scoring Functions

The leak highlighted several key ranking factors, including:

• navBoost, NSR, and chardScores, which appear to play a significant role in Google's algorithm

• Modified PageRank, which includes seven types of PageRank, including the well-known ToolBarPageRank

• Business Model Identification, which categorizes websites into different business models, such as news, YMYL, personal blogs, e-commerce, and video sites

• Click Metrics, which measure user engagement through features like "goodClicks," "badClicks," and "impressions"

• Authority Metrics, which include site-wide authority metrics, traffic from Chrome browsers, and embedding techniques

• Original Content Scoring, which prioritizes originality over length
   

Demotions and Penalties

The leak also revealed several factors that can lead to demotions in search rankings, including:

• Poor Navigational Experience

• Location Identity mismatches

• Link Relevance issues

• User Dissatisfaction & Bounce Rate
   

Content Freshness and Relevance

The leak provided specific insights into content prioritization, including:

• Content Updates, which are crucial for maintaining freshness

• Content Length, which is not the only factor in ranking short content

• Title Match, which remains an important ranking factor

• User Experience, which is measured through page embeddings, site embeddings, and site focus

• Date Association, which emphasizes fresh results

• Content Relevance, which prioritizes regularly updated content
   

Interpreting the Leak

While the leak provides valuable insights, it's important to note that it's not definitive proof of Google's ranking factors. Instead, it outlines the data Google collects and offers indirect hints about what the search engine values.
 

New Strategies Going Forward

Based on these insights, we recommend the following strategies:

• Remove Poorly Performing Pages to improve site-wide scores

• Conduct Regular Content Audits to remove outdated, irrelevant, or thin content

• Focus on Quality Link Building, prioritizing links from relevant sources and newer pages

• Experiment and Test different approaches to see what works best for your website
   

Final Thoughts

The Google API leak offers a unique opportunity to understand the search engine's algorithm and improve our SEO strategies. By focusing on quality content, user experience, and engagement, we can achieve SEO success and drive more traffic to our websites.

Today's competitive dental market requires a strategic approach to digital marketing. Ever since the COVID-19 pandemic, digital technology has changed patient behaviors and revolutionized dental treatments. More than ever, innovative marketing strategies are essential to attract and retain patients. In this blog post, we'll explore the latest trends and effective marketing solutions for dental offices, highlighting the importance of custom website design, digital marketing, and robust website hosting.
 

The Changing Landscape of Dental Marketing

• Increasing competition from corporate dental groups and online dental platforms

• Growing importance of online presence and reputation management

• Rising patient expectations for seamless digital experiences

• Evolving search engine algorithms and optimization best practices
   

Custom Website Design for Dental Offices

• A visually appealing and user-friendly website is crucial for attracting and engaging patients–your practice’s virtual storefront.

• Custom design elements establish your practice's unique identity 

• Responsive design ensures a smooth experience across devices and browsers
   

Digital Marketing Solutions for Dental Offices

• Search Engine Optimization (SEO) to improve visibility and drive organic traffic

• Pay-per-click (PPC) advertising for targeted reach and measurable results

• Social Media Design & Management to build community, share patient stories, and promote services

• SEO Gallery to display an intuitive photo library of before and after treatment images

• Local SEO management to dominate search rankings in your local zip code.
   

The Power of Canvas: Proprietary Website Hosting for Dental Offices

• Fast and reliable hosting for optimal website performance

• Advanced security features to protect patient data and maintain HIPAA compliance

• Scalable infrastructure to accommodate growth and traffic fluctuations

• Seamless integration with digital marketing solutions for a unified online presence
   

By embracing custom website design, digital marketing solutions, and robust website hosting, dental offices can stay ahead of the competition and attract a loyal patient base. At Roya.com, we specialize in staying ahead of trends. Contact us to learn more about our tailored marketing solutions and take the first step towards a stronger online presence.

In the healthcare industry, the vast majority of potential patients will evaluate a practice’s online presence before scheduling an appointment. However, managing a website can be a daunting task, especially for those without technical expertise. This is where a Content Management System (CMS) comes in - a game-changer for website management. At Roya.com, we specialize in custom website design for healthcare businesses and offer a range of digital marketing solutions, including our proprietary CMS platform, Canvas.
 

The Power of Canvas

Canvas® is a revolutionary marketing platform that integrates a comprehensive suite of modules, including CMS, CRM, Analytics, and a Design Studio, among others. Developed by Roya, Canvas® is engineered to deliver unmatched customization and low-code/no-code efficiency. Unlike conventional options like WordPress, Canvas® offers more powerful customization options and industry-specific solutions tailored to meet the evolving needs of healthcare businesses.
 

Effortless Website Management

With Canvas®, managing your website is easier than ever. Our CMS platform offers a range of features that make it easy to update content, manage users, and track performance. Some of the key benefits of using Canvas® include:

• Ease of use: Our intuitive interface makes it easy to manage your website, even if you have limited technical expertise.

• Customization: With Canvas®, you have complete control over the design and layout of your website.

• Security: Our platform is equipped with advanced security measures to ensure your website and client data are always safe.

• Scalability: Canvas® is designed to grow with your business, so you never have to worry about outgrowing your website.
   

Take Your Website to the Next Level

At Roya.com, we understand the importance of having a website that accurately reflects your brand and meets the needs of your patients. That's why we offer custom website design and development services, tailored to the healthcare industry. Our team of experts will work with you to create a website that is both visually appealing and functional.
 

Conclusion

Having a website that is easy to manage and maintain is crucial. With Canvas®, you can take your website to the next level and enjoy effortless website management. Contact us today to learn more about our custom website design and development services, and see how Canvas® can help you achieve your online goals.
 

About Roya.com

Roya.com is a technology company specializing in custom website design for healthcare businesses. We offer a range of digital marketing solutions, including our proprietary CMS platform, Canvas. Our team of experts is dedicated to helping healthcare businesses succeed online.

In digital marketing, trends move quickly. Dentists need to find new opportunities to expand their practices and reach a broader audience. Leveraging the power of digital platforms significantly impacts the growth and success of your dental practice. Here are six effective digital marketing solutions tailored to your local dental practice.
 

Optimized Website Design and Development

Your website serves as the digital storefront for your dental practice. Ensure it is not only visually appealing but also user-friendly and optimized for search engines. Incorporate relevant keywords related to dentistry, your services, and your location throughout your website to improve its visibility in search engine results.
 

Local SEO Strategies

Local search engine optimization (SEO) tactics can help your dental practice appear in local search results when potential patients are seeking dental services in your area. Claim and optimize your Google My Business listing, ensure your business information is accurate and consistent across online directories, and encourage satisfied patients to leave positive reviews.
 

Content Marketing

Create valuable and informative content that addresses the needs and concerns of your target audience. Regularly publishing blog posts, articles, and educational videos on topics such as oral hygiene tips, common dental procedures, and preventive care not only establishes your expertise but also attracts potential patients to your website.
 

Social Media Marketing

Engage with your audience on popular social media platforms such as Facebook, Instagram, and Twitter. Share engaging content, behind-the-scenes glimpses of your practice, patient testimonials, and promotions to increase brand awareness and foster relationships with both existing and prospective patients.
 

Email Marketing Campaigns

Utilize email marketing to stay connected with your patients and keep them informed about your services, promotions, and upcoming events. Segment your email list based on patient demographics and preferences to deliver personalized content that resonates with each recipient.
 

Online Advertising

Invest in online advertising campaigns to expand your reach and attract new patients to your dental practice. Pay-per-click (PPC) advertising on platforms like Google Ads allows you to target specific keywords and demographics, ensuring your ads are seen by individuals actively seeking dental services.

Implementing these digital marketing solutions can help your dental practice stand out in a competitive market, attract more patients, and ultimately achieve sustainable growth. By staying abreast of the latest digital marketing trends and continuously refining your strategies, you can position your practice for long-term success in the digital age.

Google Ads remains one of the most vital tools for small businesses aiming to boost their online visibility and drive conversions. However, not all features within Google Ads are created equal. One feature that often grabs attention is the "Smart" Campaigns option, promising automated optimization and ease of use. With the recent developments in AI technology, these automated campaigns may seem enticing at first glance. However, delving deeper reveals a myriad of reasons why relying solely on automated "Smart" Campaigns can be detrimental to your advertising bottom line.
 

Understanding Automated "Smart" Campaigns

Google introduced Smart Campaigns as a user-friendly solution for advertisers seeking simplified ad management. Leveraging machine learning algorithms, these campaigns automate various aspects of ad creation, targeting, and bidding, ostensibly to maximize returns with minimal input from advertisers. Sounds convenient, right?
 

The Illusion of Convenience

While the allure of automation is undeniable, it often comes at a cost – namely, control and customization. Smart Campaigns may streamline the setup process, but they severely limit your ability to fine-tune targeting parameters, ad creatives, and bidding strategies according to your specific business goals. In essence, you're relinquishing control of crucial elements that directly impact the success of your campaigns.
 

Lack of Transparency and Optimization Opportunities

Transparency is key to effective digital marketing campaigns. Unfortunately, Smart Campaigns operate behind a veil of algorithmic obscurity, leaving advertisers in the dark regarding the rationale behind optimization decisions. Without proper insights into performance metrics and audience behavior, it's almost impossible to evaluate areas for improvement or refine targeting criteria to better resonate with your target audience.
 

Cookie-Cutter Approach to Advertising

Every business is unique, with its own set of objectives, target audience segments, and competitive landscape. Smart Campaigns, however, adopt a one-size-fits-all approach that fails to account for the nuances of individual businesses. Generic ad copy and broad targeting parameters may yield subpar results, as they lack the personalization and relevance necessary to captivate potential customers and drive conversions.
 

Escalating Costs and Diminished ROI

While Smart Campaigns promise to optimize your ad spend, the reality often paints a different picture. Without granular control over bidding strategies and budget allocation, advertisers risk overspending on underperforming keywords or targeting criteria that yield low-quality leads. Over time, this can lead to ballooning advertising costs and a diminished return on investment (ROI).
 

The Case for Active Ad Management

While automated features like Smart Campaigns have their place in certain scenarios, they should not serve as a substitute for strategic and active ad management. By adopting a hands-on approach to campaign optimization, advertisers can leverage actionable insights, experiment with different ad formats, and tailor messaging to resonate with their target audience effectively.
 

Conclusion

Embracing technological innovation is essential for staying ahead of the curve. However, blindly entrusting your advertising efforts to automated "Smart" Campaigns is a gamble that often yields lackluster results. To maximize the effectiveness of your Google Ads campaigns, prioritize transparency, customization, and strategic optimization over the allure of convenience. By taking ownership of your advertising strategy, you'll be better equipped to achieve your business objectives and drive sustainable growth in the digital marketplace.

Search Engine Optimization (SEO) isn’t going away anytime soon. On the contrary, SEO best practices are only evolving with time. It remains a pivotal tool for small healthcare businesses to enhance their online visibility, rank higher in search results, and attract new patients. With that in mind, let's dive into some key SEO trends that small healthcare businesses need to be aware of in 2024 to stay competitive.
 

Voice-Search Optimization

Move over regular search! Voice search continues to gain prominence as more people are asking virtual assistants like Siri, Google Assistant, and Alexa to search the web for them. To keep up with this trend, small healthcare businesses should optimize their content for conversational-style search queries. This involves using more long-tail keywords and natural language phrases that mimic how people speak conversationally. Incorporating simple FAQ sections can also boost visibility in voice search results.
 

E-A-T (Expertise, Authoritativeness, Trustworthiness)

Google's search algorithm now places a heavy emphasis on E-A-T (Expertise, Authoritativeness, Trustworthiness) to deliver high-quality and reliable content to users. Simply using the right keywords on your website is no longer enough. Healthcare businesses must focus on showcasing their expertise, authoritativeness, and trustworthiness across multiple digital platforms. This can be achieved through publishing high-quality content, obtaining credible backlinks, and displaying accreditations and certifications prominently.
 

Mobile Optimization

With the increasing use of smartphones and tablets, mobile optimization remains a critical aspect of SEO. Websites that are mobile-friendly not only provide a better user experience but also rank higher in search engine results pages (SERPs). Small healthcare businesses should ensure that their websites are responsive, load quickly, and offer seamless navigation on mobile devices.
 

Video Content

Video content continues to dominate online platforms and has become a powerful tool for engaging audiences. Healthcare businesses can leverage video content to educate patients about services, procedures, and health-related topics. Optimizing video titles, descriptions, and tags with relevant keywords can improve visibility on search engines and video-sharing platforms like YouTube.
 

Local SEO

Local SEO is instrumental for small healthcare practices targeting patients within specific geographic areas. Optimizing Google My Business profiles, local directories, and obtaining positive reviews from satisfied patients can significantly enhance local search visibility. Consistent NAP (Name, Address, Phone number) information across all online listings is essential for local SEO success.
 

User Experience (UX) Optimization

Google prioritizes websites that offer exceptional user experiences. Factors such as page load speed, mobile-friendliness, intuitive navigation, and high-quality content all contribute to a positive UX. Small healthcare businesses should focus on creating seamless browsing experiences that keep visitors engaged and encouraged to take action.
 

Conclusion

Staying up to date on new SEO trends remains the most cost-effective digital marketing strategy available for small healthcare businesses in 2024. As you’re planning for the rest of the year, keep those new trends in mind: voice search optimization, E-A-T content, mobile optimization, video content, local SEO, and user experience. Healthcare businesses can capitalize on these SEO trends to strengthen their online presence, attract more patients, and foster long-term success in an increasingly competitive digital marketing industry.

Multi-location healthcare practices face unique challenges when it comes to marketing their services effectively. In this blog, we’ll give you some insider tips on the essential digital solutions that empower multi-location healthcare practices to thrive in today's competitive marketing environment.
 

Localized SEO Strategies

Achieving visibility in local search results for each location is the biggest hurdle for multi-location healthcare practices. Implementing localized SEO strategies involves optimizing website content, meta tags, and keywords to target specific geographical areas served by each practice location. By leveraging tools like Google My Business and Bing Places for Business, practices can ensure accurate business information, enhance online visibility, and facilitate easy access to contact details and directions for patients.
 

Dynamic Map With Store Locator

Integrating a dynamic map with a store locator feature on your website is a game-changer for multi-location healthcare practices. This tool enables patients to easily find nearby practice locations, view directions, and explore services offered at each facility. By incorporating user-friendly elements and intuitive search functionality, practices enhance the online experience and build useful trust for patients seeking care.
 

Location Database Management & Microsites

Managing a comprehensive database of locations and ensuring each one has a dedicated microsite can significantly enhance the online presence and accessibility of multi-location healthcare practices. With customizable location database management systems, practices can maintain accurate and up-to-date information for each location, including address, contact details, services offered, and hours of operation.

By creating individual microsites for each location, practices can tailor content and messaging to reflect the unique characteristics of each location. These microsites serve as virtual storefronts, providing patients with valuable insights into the services, expertise, and amenities available at each location. Furthermore, comprehensive microsites can improve search engine visibility and rankings, making it easier for patients to find the location nearest them. 

In conclusion, multi-location healthcare practices need to expand their reach, enhance patient engagement, and drive business growth in multiple geographic locations. By implementing essential digital solutions such as localized SEO strategies, dynamic maps, content marketing, and microsites, practices can establish a competitive edge over competitors in multiple areas at the same time! 

Contact Roya.com today and schedule a free demo to learn how we can take your practices to the top of search engine results!

Want to attract more patients and stand out online? A professional yet eye-catching dental web design paired with a robust SEO marketing strategy can separate your practice from local competitors. However, dental practices make a lot of marketing mistakes, hindering their online visibility bottom line. We get it! Dental practices are busy enough as it is. To ensure your dental website stands out in the crowded online space, check out these six common marketing mistakes to avoid:
 

Neglecting Mobile Optimization

With the majority of internet users accessing websites through mobile devices, overlooking mobile optimization can be detrimental to your dental practice's online success. A responsive dental web design ensures that your website adapts seamlessly to various screen sizes, providing users with an optimal browsing experience across all devices.
 

Overlooking Local SEO

As a local dental practice, leveraging local SEO tactics is crucial for attracting patients in your area. Ensure your website is optimized for local keywords, such as "dentist near me" or "family dentist [your city]." Claim your Google My Business listing, and regularly update it with accurate practice information, including your address, phone number, and business hours.
 

Minimal or Outdated Content

Content is king when it comes to engaging potential patients and improving your website's search engine rankings. Avoid the mistake of having sparse or outdated content on your dental website. Regularly publish informative blog posts, patient testimonials, and educational videos that showcase your expertise and commitment to patient care.
 

Ignoring Online Reviews

Online reviews play a significant role in shaping prospective patients' perceptions of your dental practice. Ignoring or neglecting to manage online reviews, whether positive or negative, can deter potential patients from choosing your services. Encourage satisfied patients to leave reviews on platforms like Google, Yelp, and Healthgrades, and promptly address any negative feedback with professionalism and empathy.
 

Slow Page Load Speed

In today's fast-paced digital environment, users expect websites to load quickly and efficiently. A slow-loading website not only frustrates visitors but also adversely affects your search engine rankings. Optimize your dental website's performance by minimizing large images, leveraging browser caching, and investing in reliable web hosting services.
 

Lack of Social Media Presence

Social media platforms offer valuable opportunities to engage with both current and prospective patients on a more personal level. Establish an active presence on popular social media channels such as Facebook, Instagram, and Twitter. Share informative content, behind-the-scenes glimpses of your practice, and patient success stories to foster meaningful connections with your audience.

In conclusion, by avoiding these seven common marketing mistakes, you can position your dental practice for online success. Invest in a well-designed website, prioritize SEO best practices, and actively engage with your audience across various online channels. Remember, a strong online presence not only attracts new patients but also fosters long-term relationships built on trust and quality dental care.

Ready to elevate your dental practice's online marketing efforts? Contact Roya.com and learn how we can help you achieve your digital marketing goals and bring your vision to life. 

Did you know Google Reviews now directly impacts where your website ranks in search results? In November 2023, the tech giant announced a pivotal search algorithm update to how online reviews are evaluated and displayed in search results.
 

The Google Reviews Update

This update represents a strategic move by Google to boost the relevance and authenticity of user reviews, giving them more weight in how businesses rank in search results. Besides search results, online reviews build credibility and attract customers, so understanding and adapting to these changes is vital for effective reputation management. 
 

Key Features of the Update

• Relevance Enhancement: The update promotes reviews in search results that are more relevant to user searches. This means that search results will show a more targeted display of reviews, aligning with the specific products, services, or keywords the user searches for. 

• Authenticity: the update aims to filter out potentially misleading or fake reviews, providing users with a more genuine reflection of the business's reputation.
   

Implications for Businesses

For online marketing and reputation management, adjusting to updates is essential to maintaining your SEO search visibility. Here's how the Google Reviews Update may impact your strategies:

• Content Strategy Adjustment: Tailor your content and encourage customers to leave reviews highlighting specific aspects of your products or services. This will align with the update's focus on relevance, increasing the likelihood of your positive reviews featuring in search results.

• Authentic Engagement: Prioritize authentic engagement with your customers. Show potential patients that their feedback matters by replying to reviews. Encourage genuine feedback and testimonials, as the update places a higher value on reviews deemed authentic by Google's algorithms. Lastly, for any negative reviews, thoughtfully reply to provide context and to show genuine care. 

• Volume: Encourage as many patients as possible to leave reviews by making the process as easy as possible. Try having QR codes at the front desk and around your practice where patients can easily scan to leave a review!
   

Conclusion

In the age of digital marketing, leveraging online reviews for reputation management is a dynamic and fluid process. The Google Reviews Update increases the importance of relevance and authenticity in how online reviews impact search results. Businesses that understand and adapt to these changes will enhance their online credibility and increase their Google rankings. Remember, your brand's success is not just about what you say – it's also about what your customers say about you.

Learn how our team can help bring your vision to life. Schedule a free demo with Roya.com today!

In today's digital era, the initial interaction between a potential patient and a dental practice takes place online. Your website serves as more than just a virtual business card; it's the first handshake and introduction to your practice atmosphere for individuals seeking a new dentist. At Roya.com, we recognize the practical significance of this digital introduction. Here is our guide on effectively converting clicks into smiles with innovative technology and dental website design.
 

Crafting a Digital First Impression

Your website acts as the front door to your dental practice in the online world. Similar to a welcoming smile in person, an inviting and aesthetically pleasing website can create an immediate positive impression. Our design philosophy at Roya.com revolves around crafting websites that not only showcase professionalism and expertise but also radiate warmth and approachability.
 

Ensuring Seamless Navigation

Just as a smooth dental procedure minimizes stress for the patient, a well-organized and easy-to-navigate website reduces frustration for online visitors. Our guide explores the importance of intuitive navigation, ensuring that potential patients can effortlessly find the information they seek, leading to a stress-free and enjoyable browsing experience.
 

SEO Strategies for Enhanced Visibility

A beautiful website is only effective if it can be found at the top of search results. Roya.com's expertise extends beyond design—we're also masters of search engine optimization (SEO). Discover how our SEO strategies can elevate your dental practice's online visibility, driving more clicks and, ultimately, more smiles.
 

Showcasing Your Practice's Personality

Every dental practice is unique, and your website should reflect that individuality. Our guide delves into the ways Roya.com personalizes dental websites, infusing them with the character and personality of each practice. From engaging content to personalized imagery, we believe in making your online presence as distinctive as your in-person approach.
 

Responsive Design for a Seamless User Experience

Just as a dental professional adapts to the unique needs of each patient, a website should adapt to the diverse devices used by visitors. Roya.com's commitment to responsive design ensures that your website provides a seamless and enjoyable experience, whether viewed on a desktop, tablet, or smartphone.
 

Converting Clicks Into Appointments

Ultimately, the goal of your dental website is not just to generate clicks but to convert those clicks into real smiles in your dental chair. Roya.com's guide explores effective calls-to-action, appointment scheduling integrations, and strategies to turn online interest into tangible appointments.
 

Conclusion: Bridging the Virtual and Physical Experience

At Roya.com, we believe in the transformative power of a well-designed dental website. By converting clicks into smiles, we create a bridge between the virtual and physical experience, setting the stage for positive patient relationships. Explore our comprehensive guide to dental website design, and let's embark on a journey to make your online presence as inviting and comforting as your dental practice.
 

Schedule a Free Demo with Roya.com

Learn how our team can help bring your vision to life. Schedule a free demo with Roya.com today.

In the world of digital marketing, we often use the phrase "Content Is King.” As Google continues to refine its algorithms, the significance of well-crafted, SEO-optimized content cannot be overstated. In this blog post, we’ll explain the importance of SEO content for small businesses and explore strategies to climb the rankings to achieve higher visibility on Google.
 

Leveling the Playing Field

Small businesses have to compete for traffic against industry giants. However, SEO-optimized content acts as an equalizer. By understanding and implementing effective SEO strategies, small businesses can compete on the same digital stage, reaching their target audience and even outperforming larger competitors in search engine rankings.
 

Cost-Effective Marketing

Small businesses typically operate on tighter budgets than their larger counterparts. Investing in SEO-optimized content provides a cost-effective marketing solution. Unlike traditional advertising methods that can be expensive and yield uncertain results, creating valuable content that aligns with SEO best practices is a sustainable and budget-friendly way to enhance online visibility.
 

Niche Marketing

Small businesses often cater to specific niche markets. SEO content allows them to precisely target and reach their ideal audience. By conducting thorough keyword research, understanding the language of their niche, and producing content that resonates with their target demographic, small businesses can attract and retain customers who are genuinely interested in their products or services.
 

Building Trust and Credibility

Establishing trust and credibility is crucial for the success of any business, especially smaller ones trying to gain a foothold. SEO-optimized content, when well-crafted and informative, positions small businesses as authorities in their field. Appearing on the first page of Google search results instills confidence in potential customers, fostering trust and credibility that can lead to long-term relationships.
 

Local SEO for Local Impact

For many small businesses, success begins at the local level. Local SEO ensures that your business appears in local search results, reaching nearby customers actively searching for products or services you offer. Optimize your content with local keywords, create a Google My Business profile, and encourage customer reviews to boost your visibility within your community.
 

Conclusion

Small businesses can carve out their niche and thrive by recognizing the significance of SEO content. As Google's algorithms evolve, the importance of informative and engaging content remains constant. By tailoring your content to your audience, optimizing for local search, telling compelling stories, and strategically integrating keywords, your small business can climb the rankings to the top of Google. For internet marketing, where content is king, your small business needs SEO content to compete.

Roya.com is thrilled to announce our exclusive Black Friday deals!

This year, we wanted to go above and beyond to express our holiday cheer and enthusiasm for the future of Roya.cm We’re offering two incredible choices this year, allowing you to pick the one that best suits your needs.
 

Option 1: Free SNAP Website Design

Have you dreamt of a stunning website design that truly reflects your business? Now is the perfect time to turn that dream into a reality. With Roya's Black Friday offer, you can enjoy a free SNAP website design, guided by our incredible project management team. Your online presence is crucial, and our designers are committed to ensuring that your website reflects your unique vision and goals.
 

Option 2: $500 Account Credit

Are you looking for a different way to enhance your online presence and marketing efforts? Opt for our second fantastic offer – $500 in account credit! This credit is your ticket to unlocking a world of possibilities with Roya.com. Whether you're exploring premium design features, SEO, or paid advertising, the $500 account credit gives you the flexibility to choose what suits you best.
 

Claim Your Black Friday Deal

Claiming your Black Friday deal is as easy as 1-2-3:

• Contact Roya.com by calling (858) 263-0900 or visit https://www.roya.com/demo.html?utm_campaign=blackfriday to submit your information. 

• Choose Your Deal: Select the option that aligns with your goals – the free SNAP website design or the $500 account credit.

• Redeem and Celebrate: Enjoy the benefits of your chosen deal! Our team is ready to assist you every step of the way.
   

Why Choose Roya?

At Roya.com, we understand the vital importance of online presence for a business. Our platform is designed to empower individuals and businesses by providing user-friendly tools, top-notch services, and a vibrant community. With years of experience helping businesses across the country, we're committed to helping you succeed in the digital landscape.

Don't miss out on this incredible opportunity to elevate your online presence with Roya's Black Friday deals. Visit https://www.roya.com/demo.html?utm_campaign=blackfriday to reserve this special offer.

It's back-to-school season! This time of year, students and parents are looking for the right dentists to kick-start a successful and healthy school year. However, it's not just students who are gearing up for a fresh start. Dental practices should capitalize on the back-to-school season by revitalizing their website design and digital marketing campaigns to attract new patients. 

A dental website designed for usability and conversion is the key to standing out from the competition. In this article, we'll share some essential design tips that can drive a significant boost in website traffic just in time for the back-to-school rush.
 

1. User Experience and Appointment Booking

Your website's user experience (UX) is directly responsible for keeping users on your site and converting them into patients. It's essential to make navigation simple and intuitive; ensuring that visitors can easily find the information they're looking for. Specifically, make sure the appointment booking process is seamless by incorporating a simple form or direct online scheduling features. 

Provide a user-friendly interface where visitors can easily select their preferred date and time for appointments. This convenience can encourage more visitors to complete the scheduling process. Don't forget to incorporate clear calls-to-action (CTAs) that guide visitors towards taking the desired actions, such as booking appointments or subscribing to your newsletter.
 

2. Engaging Images

When a potential patient visits your website, they're visiting your digital storefront. Dental websites should use high-quality images that tell the story of your practice. Utilize high-quality images that showcase your dental practice, team, and facilities. Before-and-after photos of dental procedures can help potential patients visualize the transformative results they can achieve, further instilling confidence in your services and your practice.
 

3. Educational Content

In the spirit of the back-to-school season, market your dental practice as an authority by adding educational content onto your website. Create blog posts, articles, or videos that address common oral health concerns, proper dental hygiene, and the benefits of various dental procedures. Not only does this engage visitors, but it also establishes your practice as a trusted source of information to potential patients and to search engines!
 

4. Social Proof

Positive reviews from satisfied patients are the most powerful tool for building trust through your online presence. Make sure to feature patient testimonials and reviews prominently on your website. Also, consider including materials highlighting specific services with happy outcomes, like personal success stories and before-and-after procedure photos. Social proof directly influences potential patients' decisions and encourages them to choose your practice.
 

5. Local SEO Optimization

Local search engine optimization (SEO) is essential for dental practices targeting a specific geographic area. To appear on Google Maps, create and verify a Google Business Profile and maintain accurate business information, including your business name, address, phone number, services offered, and business hours. Next, optimize your website for popular local keywords, such as "dentist [city name]," to ensure your practice appears in local search results for relevant searches.
 

6. Page Speed and Performance

A slow-loading website will drive visitors away before they even see your content. Make sure your website's pages load quickly by optimizing images, using browser caching, and minimizing unnecessary plugins. Page speed not only improves user experience but also contributes to better search engine rankings.
 

Conclusion

With the back-to-school season in full swing, it's the perfect time for dental practices to evaluate and enhance their online presence. Remember that your website is your digital storefront. Your website should reflect all the services you provide and detail your experience and quality of patient care. Utilizing these design tips will help you create an A+ dental website, attracting more user traffic and booking more patient appointments. 

Testimonials or client reviews are powerful tools to help instill credibility and trust with prospective clients. Users researching a new business will look to the feedback of others in hopes that their experience can help them decide if your business is the best place to schedule an appointment for them or their family. 
 

Reviews Can Help Legitimize Your Brand

People tend to trust what other people say about a business more than what the business says about themselves, so website reviews, google reviews, social media reviews, etc. play a significant role in building confidence in your brand. Platforms like Google, Yelp and Amazon do their due diligence to ensure reviews that are posted are legitimate client reviews, bringing more value to the reviews posted there as legitimate and trustworthy. Even having business profiles for reviews helps build confidence with consumers that your business is established and responding to reviews that have been posted provides a personal touch to help reinforce the exemplary customer service and customer experience users can expect with your business.
 

Social Proof

Have you ever been persuaded to buy something or try something new from an influencer or celebrity on social media? If you have, you’ve allowed Social Proof to influence your buying behavior, which basically means that seeing someone else do something helped validate your decision to do something similar. Social proof could be even considered written or video examples of someone in your business or a business you’re researching and validating a potential desire or decision to shop with there too because of a positive experience or product they are sharing. Social proof on social media marketing has become increasingly popular in recent years to the point instead of just asking someone to leave you a review, asking someone to share a review on their social media channels could reach a wider audience and carry more weight depending on the person(s) sharing their story and the following they have.
 

Reviews Impact SEO

Not only can reviews help users that are researching your business feel more confident in their decision to work with you because of the positive feedback they see online, reviews can also help your business rank better online and show up in more google searches to reach more potential users. Google evaluates the frequency, score and diversity of reviews as ranking signals for local search and increases in the number of reviews, review score and the number of platforms you’re getting reviews on could trigger your google business profile to show for more searches or to show higher on the local map pack. 

Generating reviews can be free, and can provide multiple advantages for your business. Promote the channels that your clients can provide feedback in your office, so when they are leaving and their experience is top of mind, they have easy access to post a review and share their experience. If you send any emails or newsletters to your clients, include a link or links to your review platforms encouraging your loyal clients to leave you a review. You can also post on social media prompting your followers to rate and review your business there. Reviews are valuable to your business, as you plan out your marketing and content calendars, keep testimonial content and client requests for reviews on your roadmap, and watch how it positively impacts your online presence and brand recognition. 

Are you working on your marketing budget and plans for next year and want to ensure you’re keeping up with the chiropractic industry trends? Read through our list of top marketing trends for chiropractors for 2023.
 

1. Search Engine Optimization For Chiropractors

Search Engine Optimization, SEO, is one of the oldest digital marketing channels, and still one of the strongest. With more mobile users searching for local businesses than ever before, it plays an important role in your new patient acquisition and overall visibility. Ensure your website is fully optimized with not just the basic title tags and meta descriptions, but also schema tags, H-tags, image alt tags, and an xml sitemap. With Google’s algorithm becoming more and more sophisticated, these backend optimizations play a key role in how you show up on google search. No longer are you just looking to ‘show at the top of google’ now the goal is to also rank in the FAQ section, have your images display in the search results, display as a featured snippet at the very top of the page, and so much more. Once your chiropractic website has been reviewed and fully optimized, create a plan to keep it up to date with new content, ideally monthly to ensure google sees your website evolving and continues to crawl it as an authority for updates.
 

2. Chiropractic Directory Listings

Directory listings like Google Maps, Apple Maps, Bing Local, Foursquare, etc. are number two on the list because they tie into SEO and contribute to local SEO ranking. Having consistency in your NAP (Name, Address, Phone) score helps contribute to your overall authority and ranking for local search, especially for the highly competitive ‘near me’ searches and gaining visibility in the map pack on google search results pages. Most directory listings are free to create, verify or claim and the more high authority citations or directories you provision, the better for building credibility, link juice and overall local SEO visibility. However, beware for services that promise hundreds of links or profiles created for you; that type of large scale increase could be a red flag for black hat tactics or even if the links are good, may prompt warning signs for such a big increase in links to your website all at once. 
 

3. Strong Website, Find The Best Website Design For Chiropractors

Your website impacts so much of your marketing strategy. It impacts your Google search visibility, user engagement, conversion rate, new patient reach and referrals. If your website is not user friendly, does not load quickly and does not convey who you are or your values, you’re losing customers and in turn, revenue. Your website has merely seconds to capture a user's interest, if they do not engage, they bounce to the next website in the search results. In 2023, it is imperative that you not only focus on your website, work with someone who specializes in chiropractic website design and can provide insights into industry trends and best practices for performance. Utilizing analytics to structure your website with the information your users are most interested in first, or with quick links in the navigation bar can help improve your user experience and conversion rate. Look for examples of your peers to get ideas of both designs and companies you like, and don’t be afraid to make a switch! We see a lot that chiropractors are busy and apprehensive to make a move with their website because they worry it will mean more work or more of a cost commitment to them, but it doesn’t have to be! Work with a professional team and a professionally supported platform to advise you on recommendations to improve your existing website structure or revamp the design if needed, and just because it is new doesn’t necessarily have to mean it is more money. 
 

4. Virtual Visits: Telehealth for Chiropractors

Over the last few years, there has been an increase in virtual visits. Even post COVID, many have opted to continue with virtual appointments to offer flexibility and convenience to their patients. Of course, there are limitations to what services and treatments can be provided virtually, but many have found that initial consultations for example are just as effective and mutually beneficial and convenient for both parties. There are several low cost or no cost Telehealth or Telemedicine apps and platforms available to chiropractors. At Roya.com, we recommend our CanvasLive feature, since it’s basic functionality is included with all of our packages, offering a free solution to all of our clients. It is secure, requires no third party app downloads and is branded to you, so it provides a seamless user experience for your patients. Offering virtual visits to your patients may allow you to support patients that otherwise may have a difficult time scheduling appointments due to scheduling conflicts, and offers a new opportunity without necessarily a new investment for your practice.
 

5. Social Media

Social media is changing but it isn’t going away! With over 3 billion users on Meta’s platforms alone, it remains as a top channel consuming a majority of user’s screentime, and as such not an opportunity to be ignored. There is no budget required to create social media profiles or posting content on them. When creating the content for your social media channels, you want to both create original content that reflects your brand and your unique business, but also is intriguing and likely to catch the interest of the average scrolling social media user that may not be the most captive audience. You want to also aim to post frequently, so that new followers stay engaged with your page as a source of fresh content. 
 

6. Reels

Reels fall under the social media umbrella, but this form of video content is prioritized on the explore page and creating more video content makes you more likely to trend on social media and get in front of more new followers. Reels content can be easy to create and edit, but even taking simple videos with no editing can allow you to show or talk about office events, new treatments or services, specials, fun facts and so much more! Looking ahead to 2023, be in the group cutting edge chiropractors expanding their business and website traffic through social media traffic, but more specifically Instagram Reels traffic. 
 

7. Pay Per Click Ads

Pay per click ads, or google ads still remain as one of the highest converting channels. Although there are hard costs associated with this advertising, since you are paying for every click you get on your google ads campaigns, given you have an effective campaign setup, you’re getting in front of an audience or set of users that is most likely to buy or book because they are actively searching for what you are promoting. If you’re looking to start a google ads campaign or revisit an a campaign, brush up on all of the new features within Google ads. Google ads doesn’t update as frequently as Google’s search algorithm, but they do release new features at least quarterly and you should be aware of all of the features available to ensure you have the strongest possible campaign running, to assist with lowering your Cost Per Click, increase your Quality Score, and allow you to maximize your budget. If you’re not well versed in Google Ads, consider working with a team or individual that is experienced, and potentially a Google Partner, to ensure you are set up for success.

The end of the year is fast approaching and now is the best time to plan your marketing strategies for the year ahead. You will want to be agile with your plans as changes with the market, technology and your competition could require you to make changes to your plans, but evaluating these trends for the next year should help you take a step forward for a prosperous 2023. Still have questions about your chiropractic marketing strategy, contact us here or schedule a demo here to speak with our team of experts and discuss your custom strategy today!

Creating compelling ad copy can be grueling. The majority of users spend just seconds scanning google search results before clicking on a link or trying another search; so creating ad copy that catches their attention and is enticing enough to click can be challenging. The good news is you have help! We’ve outlined a few simple steps to revamp your ad copy so that it is more engaging and enticing to click.
 

Create ad headlines that stand out and grab attention

What is unique about your business or service? What offer do you have that stands out from your competition? Although there are character count limitations to take into consideration, your primary goal should be to lead with the most convincing offer or selling points about your business. Use keywords in your headlines or ad copy that differentiate you from the competition and include what makes you the best.
 

Make an emotional plea or invoke emotion with your ad copy

In the majority of cases, emotion plays a larger role in decision making than logic. Marketers that can appeal to consumers' emotions have an opportunity to persuade and influence their buying behavior. When crafting ad copy, personalize your messaging to put an emphasis on the consumer with ‘you’ and ‘your’. You should also identify how you can bring value to your consumers and make an impact in their lives. Are you alleviating a pain point, relieving stress or solving a problem? Call it out and draw attention to how you are going to make them feel after their decision to work with you and the positive change that will make.

Don’t forget the call to action (CTA)

To finalize an ad to maximize conversions, don’t forget an attractive call to action. Create copy that imposes a sense of urgency, identify that this is time sensitive and provokes immediate action (limited time offer, expiring soon, only 2 left, etc). The CTA should also be concise and specific and clearly outline the behavior you’d like your user to take (call now, fill a form, etc.). The biggest thing to keep in mind is that you’re encouraging a user to take your desired action, and now, so use your valuable character count space as a way to strongly motivate them. Inform them that clicking or taking action now is imperative to what they should want to accomplish.

When drafting your ad copy, keep your audience in mind and try to convey how your product or service is going to benefit their needs, solve a problem or provide added value to them. You want your ad to stand out from your competitors, and take up more visual space so take advantage of the real estate available to use any image space, link extensions or other features that may make your ad larger in size and power with all of its features. Your messaging is a key factor in both attracting the right audience and getting them to convert. Once you have your desired ad copy in place, test it, track it, and don’t be afraid to make changes if it isn’t working. Fine tuning ad copy, keywords, landing pages and campaigns as a whole should be an ongoing process. Utilize tracking tools like google analytics, it empowers you to make effective edits that are truly data driven. Still have questions or want a complementary audit of your marketing services? Visit roya.com/demo and enter your website domain to get a comprehensive website and digital strategy audit today.

Most business owners agree that marketing is essential to the growth of a business, but many struggle with digital marketing decisions. Two of the concepts decision-makers wrestle with are what channels or campaigns to start with and how much is it going to cost.

To help make some of these decisions a little easier, we’ve outlined 5 digital marketing tips to either get started or revamp your marketing strategy including:

• Social Media Posts

• Creating Email Lists

• Blog Content

• Google Business Profile Photos & Posts

• Build Reviews
   

And the best part is, they are all either free or have a minimal cost associated with them!
 

1. Social Media Posts

Creating social media channels and posting on social media are completely free. Meta has reported 3.65 billion users across their core products including Facebook, WhatsApp, Instagram, and Messenger. With the average American spending more than 2 hours on social media daily, this is a big opportunity for business owners to get in front of potential new customers. Not only does it benefit you from a social media perspective to create and maintain social media profiles, your business can also benefit in terms of Search Engine Optimization, contributing towards the strength of your brand, domain authority and playing a part in search engine visibility. 

Social media posts offer a variety of benefits to your business. This provides a platform for you to share updates about your business, promotions, new technology, seasonal services and so much more. Creating content can be easy and doesn’t have to be time consuming. The first step should be identifying your goals and target audience. You can use this to create a content calendar outlining what and how frequently you post. If you’re looking to increase your followers and reach a wider audience, it is recommended to post at least 3 times a week. If you choose to apply a boost or ad budget to your posts the frequency is not as important, but if you’re solely relying on organic visibility frequency and creativity will be key.

You don’t have to be a graphic designer to create social media content. Snapping photos in the office and utilizing any partner portals with assets is a great starting point. There are plenty of social media content creation tools like Canva, Canvas Studio, Crello, etc that can help you design creative and professional looking content without investing a lot of time or money. In some cases these platforms can be free or offer a free trial to test the tools before signing up.
 

2. Creating Email Lists, Include CTAs

Email marketing can also be an effective way to stay top of mind with existing clients or potential clients that have shown interest in your business. Creating and maintaining audience or campaign lists for email communications like newsletters, new product or service announcements, promotions, etc. can help you maintain both brand awareness with your customer groups as they frequently hear from you, and help increase opportunities for conversions with dynamic call to actions in your email prompting customers to take action by potentially claiming a special offer, scheduling an appointment or registering for an event. 

Depending on your audience or list size, sending emails could be free. If you’re looking for advanced audience or workflow management, you may want to consider investing in a paid marketing automation platform; But, if you’re just starting out, using your existing email workspace or free accounts can serve as a trial!
 

3. Blog Content

Content is still one of the biggest contributors to SEO ranking. With that, updating your website with custom content regularly is one of the most frequent recommendations for your SEO strategy. For some, the thought of drafting a blog alone can be daunting, add in the thought of how to tie the content into a larger SEO strategy and many will give up before they even start. But, keep in mind, Google wants content to be written for your users, not Google bots. So when outlining or writing your blog content, keep it simple. Don’t try to overuse keywords or think about what you think Google wants, just write content that is informative and original. There is no magic formula for creating the perfect SEO-rich content, but sticking with what you know, being creative and answering frequently asked questions is a great starting point.

When you start blogging, you should have an idea as to how often you will publish content. Search engines do like to see frequent updates, but even as little as once a month can add value to your digital strategy. If you have the capacity to post twice a month or once a week, even better! It may be tempting to outsource content creation, but if it seems too good to be true, it could be. You want content that is created by an individual, not a machine. Utilizing a computer program generates content with a series of keywords you provide could actually harm your SEO ranking. There are plenty of bloggers that could positively contribute to your SEO strategy, but do your due diligence before working with someone new for content creation if you are not creating the content yourself.
 

4. Google Business Profile Photos & Posts

Local SEO has become increasingly important for small businesses as ‘near me’ and other local searches have surged in recent years. Having a verified, optimized and regularly managed Google Business Profile is essential for your business. If you already have a page, ensure it is completely up to date with categories, services, hours of operation, website and appointment links and photos of your business. Google can accept user suggestions so regularly checking your profile for accuracy is important. Potential patients could be turned off and turned away if your hours are not correct or services are incorrect.  Simply having a profile is important, but optimizing and regularly updating your profile is required if you want it to rank higher and show for more searches.

Google also rewards businesses that are active with your profile, so uploading new photos, responding to reviews and creating posts to your profile can help improve your visibility, and these actions are all free! 

You could create Google ads that show on Google Maps, ensuring your profile has top placement, but if you’re looking for free or low cost options, regularly posting new photos and creating posts for your page (even repurposing social media posts or website blog posts) add value to your Google Profile.
 

5. Build Reviews

Reviews build trust and help your business stand out from your competition. Not only do reviews help instill credibility with potential customers, your review rating, frequency and overall number of reviews can contribute to increased Google profile ranking. Encouraging customers to leave a review doesn’t require a campaign budget. You could simply create a flyer for your front desk encouraging a review so it is top of mind for patients that are checking out. Asking customers for reviews while their experience is fresh in their mind, increases the likelihood that they will submit their feedback. Sending out emails or text reminders in addition to asking in the office also increases the probability of customers sharing their feedback. 

Once you’ve implemented one or many of these marketing tips, tracking the results will be essential. Identifying what is working can help refine your strategy to potentially invest more into that channel and explore paid marketing options to further maximize that channel. Alternatively, if something isn’t working don’t give up. Explore why it isn’t working - is it something that you can A/B test and change or do you need to consult with an expert to reconfigure the campaign to make it more viable? 

While these are all tips that can help your marketing efforts with little to no campaign budget, some of them may not have immediate results and are part of a longer term strategy. If you’d like to explore other campaigns that could have more of an immediate impact on visibility or conversions or just have questions about the tips outlined above, visit roya.com/demo and schedule a free consultation to discuss your online strategy!

Roya.com, a leading Software as a Service provider of digital marketing and content management platforms, has been named as one of the winners of Inc. Magazine’s annual list of Best Workplaces. This year, only 475 businesses nationwide were named on the selective list out of the thousands that were evaluated. To earn this recognition, anonymous surveys were conducted; additionally, the company complied with a comprehensive and rigorous benefits audit. This prestigious recognition displays the continuous commitment of Roya.com in creating an inclusive, growth oriented, and creative company culture that offers employees professional growth opportunities, comprehensive benefits plans, ever expanding perks and more.

Since its inception, Roya.com identified teamwork and inclusiveness as core values, putting an emphasis on the creativity that arises from employees of different backgrounds in a collaborative environment. Roya.com not only remains focused on the constant evolution of its proprietary Canvas® Platform and best in class services to thousands of clients nationwide, it equally remains focused on company culture and employee development.  “It is no secret that our strength lies in our talented people! The inclusive culture of Roya has helped us attract some of the finest and most talented team members that drive the company forward, even in the darkest of times as we experienced during the Covid era. I am excited to see the continued growth powered by such talent.”, said Mo Ranji, CEO and founder of Roya.com. We are celebrating a double honor, Roya.com was also named a winner in the Established Excellence category.

The recent challenges imposed by the pandemic ranging from remote work, everchanging mandates, market uncertainty and more have not adversely affected Roya.com’s culture of productivity; instead, Roya.com has been agile and quick to adapt to market demands. 

Roya.com has created an inclusive environment that celebrates every team member's feedback and contributions. The Roya.com management team is approachable and provides routine feedback so every team member feels valued and achievements are celebrated. As a result, Roya.com has been able to retain the most valuable employees during the great resignation and is proud to be recognized by those employees and Inc. Magazine as one of the best workplaces in America. 
 

About Roya.com and the Canvas® CMS Platform

Roya.com is a Software as a Service provider of digital marketing & content management platforms for SMB to Enterprise businesses across the nation. As one of the fastest growing companies in San Diego, CA, Roya.com has developed the proprietary Canvas® platform with a wide range of built-in features to transform digital marketing and bring cloud technologies to businesses of all sizes.
 

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

There are plenty of reasons to want new patients. Looking for cash-pay business? Or newly out-of-network and growing? Or maybe you finally have the opportunity to focus on your dream niche? To find success in any of these endeavors eye care professionals need strong eyewear marketing strategies. 

Many ECPs contend: Why spend on marketing when my vision plan can do it for me? If you’re in-network then you’re already spending on marketing! The money that goes back to vision plans is money you could be spending on marketing to bring in more valuable cash-pay patients. It’s one reason why so many ECPs are dropping plans in favor of building their own independent vision. 

Patients that come in through marketing are more valuable; the revenue from a purchase goes straight to your practice rather than a vision plan. They’re also more loyal. If you get kicked off a vision plan panel because of oversaturation in the region, those patients won’t chase their in-network benefits. Or if their employer switches vision plans those patients are likely to stick with you regardless. They prefer your standard of care and the eyewear in your optical. 
 

So how do you supercharge your marketing strategy to sell more eyewear to more patients?

1. Optical branding: Building your shop’s story

It all starts with your brand story. What’s the unique value proposition that differentiates your optical and your practice from the competition? Corporate-owned opticals can’t offer patients the sort of experience, the breadth of selection or the quality of care that independent opticals do. So how can you differentiate from online or corporate competition and highlight the unique experiences at your optical?
 

The story is the seed that grows your eyewear marketing strategy

Your entire eye care marketing strategy grows from the seed that is your practice story. Specializing in sports vision? Your marketing plan will be different than if you were to focus on seniors. Not accepting any insurance at all? That will be part of your advertising as well. 

So why do you stand out? Once you know, plant the seed and start growing. 
 

2. Wow visitors with your website

In marketing today your website is the soil your seed grows from. It’s where most people will first come across your message poking out like a sprout from the marketing flooding patients today. 

For that reason, it’s important that you get your website right. It’s a big part of what makes you findable on the internet and it’s where patients will have their first impressions of your practice. What do you want them to think when they find your website?
 

Building a website

If you don’t have a website already or if yours could use a refresh, then it’s time to start planning how you’ll build your new site.

They don’t teach website design in optometry school. It’s alright to ask for help to make sure you have a website that’s going to give prospective patients a good first impression. It’s better to invest some time and money in the right website than to drive patients away with the wrong one.

This is where services such as Roya come in. With a professional website service you can ensure you have webpages that patients want to browse and a dashboard with website engagement data. 
 

Exploring ecommerce

It seems as if more online competitors appear with each passing day. A website is great, but does that beat an online store?

Maybe not by itself. However, your brick-and-mortar presence is certainly an advantage. When you combine that with your own online store you can offer an omnichannel experience the competition can’t. Optify is one service helping ECPs build online stores that compete with the direct-to-consumer businesses cropping up these days. 
 

3. Discount eyewear without disturbing margins

Discounting eyewear can help you see more patients who may otherwise be reluctant to visit an out-of-network provider. But that cuts into your margins. If you’re in-network, do your margins really have that much to spare? And if you’re out-of-network, why sacrifice the additional profit you got by dropping vision plans in the first place? Is that sustainable?

With Anagram Prosper that’s not something you’ll have to worry about. Prosper delivers rebates straight to patients’ devices when they purchase qualifying eyewear; the transaction occurs instantly and is subsidized by Anagram and its partners. 

That means you can deliver patients the sort of delightful buying experiences they’ll tell friends and family about, without having to dip into your margin to make it happen. 

For the investment (Prosper is free to join, so nothing) these rebates can supercharge your practice marketing. 
 

4. Make a point to own your optical metrics

You’re busy every day seeing patients, working with your staff and making sure that you’re operating within vision plans’ guidelines (if you haven’t dropped vision plans). It can be difficult to go back and review how your business is performing. But it’s essential for making informed decisions for everything from accounts receivable to, of course, your marketing plan. 

Understanding what’s working, and what’s not, will help you build a consistent marketing strategy that brings patients in to purchase eyewear. If your website was built through a service such as Roya, you should have your own dashboard to review site performance. Meanwhile, your social profiles should come with their own analytics pages. Finally, your email provider or EHR (if that’s what you’re using for patient communications) should also provide some useful metrics.

Use the data available to you to optimize toward optical success!
 

5. Eyewear advertising for community connections

Of course, not everything has to be online! We’re big believers in connecting with your community in order to stand apart from the competition. After all, the vision plans or Warby Parkers of the world don’t know your community like you know it. 
 

The kids are they key to the parents

As they say: If you get the kids you’ll get the parents. Some of the best places to connect with the community are local youth events. Whether that’s a school play or the local soccer team, you can make your practice known through advertising opportunities. 
 

Partnerships for patients

Your marketing plan may also get a boost from local business partners. Traditionally, ECPs look for referrals from other medical professionals—an ophthalmologist, for example. Those are important relationships for any ECP. But it can’t hurt to try other businesses in your community! You can coadvertise or work out other agreements to benefit both of your businesses.
 

The eyewear marketing plan for your practice

The reason ECPs pursue their own marketing plan is because they see that the vision plan approach isn’t always sustainable. Finding your own private pay patients who are loyal to your practice, rather than their plans, can pay off for your business in the long run. 

Everything above will help but ultimately the eyewear marketing plan for your practice is your own. Regardless of what your strategy looks like, the end results are the same: More eyewear purchases, more multiple pair sales, and improved retention. Visit roya.com to download a free, no obligation digital audit for your practice and receive customized marketing feedback for your office, you can also call us at 858-345-5500 today!

Everybody is talking about SEO nowadays - it is how you get found online by customers, how you build trust, create an excellent customer experience, and so much more. It is a crucial aspect of the daily behind-the-scenes of business, and the results of one’s efforts (or lack thereof) in the SEO realm will be made evident over time. 

Although SEO is truly a long game in which it takes time to see results, it is one worth playing. However, there is not a cookie-cutter way to approach SEO, and strategy should depend on your customer, your content, and believe it or not, the seasons of the year. Customer preferences vary by season, and so should business’s SEO strategies.
 

What is SEO?

SEO stands for Search Engine Optimization and sums up a range of activities that aim to increase the quality and quantity of interactions with your website and online presence through organic search. 
 

What is Organic Search?

Organic search is non-paid results that search engines return in response to a user’s search query. Search engines develop these results for the user in an order of what they have deemed most relevant to the query. A variety of SEO factors and practices can affect your business’s relevance to a customer query on search engines. 
 

What is Seasonal SEO?

Seasonal SEO pays close attention to the changing seasons of the year and adjusts SEO strategy accordingly. For example, a dentist’s office may choose to focus on back-to-school pediatric dental exams in August and September since that is the back-to-school season. Likewise, a plastic surgery company may promote laser hair removal closer to summer when more people are in bathing suits.

Roya.com utilizes seasonal SEO strategies to create targeted, customized content for our clients and drive website traffic and conversions season after season.

To learn more about seasonal SEO or to explore how we can help your company build a winning SEO strategy, get in touch with Roya.com in San Diego, California by calling (858) 345-5500.

REcolorado®, Colorado’s largest real estate multiple listing service (MLS) serving more than 26,000 active professional customers across the state, has announced the launch of their new home buyer and seller website powered by Roya.com, a best-in-class digital marketing and content management platform provider. The new REcolorado.com website has undergone a complete overhaul to allow for a brand new design powered by the latest technologies available to the real estate market, resulting in a significantly enhanced user experience, and improved analytics tracking.

The new comprehensive website offers home buyers and sellers a robust property search tool with real-time property listing content, in addition to tools, resources and content for buyers, sellers, and real estate professionals alike.

“Colorado home buyers and sellers have always relied on REcolorado for access to trusted real estate listings and information they can use to streamline the home buying and selling process,” said Gene Millman, REcolorado president and CEO. “Roya has a powerful technical infrastructure that will allow us to innovate and iterate quickly to deliver home buyers and sellers a website they can count on for accurate listings with hyper-local, relevant information now and well into the future.”

REcolorado is the MLS partner for real estate brokers, agents, and appraisers and the source for residential listings. Through partnerships with REALTOR® associations and MLS organizations, REcolorado.com contains listings from across Colorado. The site facilitates connections between buyers and sellers and the experts--their agent or the listing agent--with no conflicting agent or brokerage ads. REcolorado.com also includes local, neighborhood information and advanced technology to connect consumers with intelligent ways to discover communities and listings.


Roya.com recognizes technology is playing an increasingly critical role in all aspects of real estate marketing and brings their engineering expertise, Agile methodologies, collaborative approach, and industry knowledge to this partnership.

“The latest technological advancements coupled with ingenuity of our amazing staff, helps Roya deliver the most user-friendly solutions,“ said Mo Ranji, CEO and founder of Roya.com. “The partnership with REcolorado will further expand our reach into the real estate vertical by bringing cutting-edge technologies to an industry so ripe for disruption. REcolorado’s strong positioning in the industry, combined with their desire to make ongoing enhancements driven by consumer research and expectations, makes them a perfect partner to our Canvas® Marketing platform. We couldn’t be happier to bring these technologies to both agents and consumers.”
 

About REcolorado

Since 1984, REcolorado has been focused on providing the most accurate and up-to-date real estate information for professionals and consumers. Updated continually with new and sold listings and powered by the state’s largest network of real estate professionals, REcolorado.com is Colorado’s most accurate and up-to-date home search website. REcolorado.com also offers consumers mortgage resources, information about Colorado neighborhoods and cities, sold listings, open houses, and a comprehensive database of real estate professionals.

REcolorado is the largest multiple listing service (MLS) in Colorado with more than 26,000 professional subscribers who operate throughout the state. It is REALTOR® owned and serves Denver Metro Association of REALTORS®, Mountain Metro Association of REALTORS®, REALTORS® of Central Colorado, South Metro Denver REALTOR® Association, and Steamboat Springs Board of REALTORS®. Contact a REALTOR® for accurate information about your property and neighborhood.
 

About Roya.com and the Canvas® CMS Platform

Roya.com is a Software as a Service provider of digital marketing & content management platforms for SMB to Enterprise businesses across the nation. As one of the fastest growing companies in San Diego, CA, Roya.com has developed the proprietary Canvas® CMS platform with a wide range of built-in features to transform digital marketing and bring cloud technologies to businesses of all sizes.

But first, let's assume you’re new to call tracking and looking for a better understanding of how it works. Put simply, call tracking allows you to purchase and provision a unique phone number that forwards to your direct office line, but because it is unique to each campaign or platform, it can provide you with conversion and ROI metrics specific to each campaign. With call tracking, you can analyze both the quantity and quality of campaign calls.

Now, let’s look more closely at the benefits of call tracking and 5 ways that call tracking will improve your business strategy:

1. High-Level Analytics

With call tracking, it gives you a deeper dive into the analytics. The key takeaways are that it helps you identify how many calls for any given time period, provides trends, times of days, or days of the week with more calls.

2. Granular Analytics

Now you can filter through those calls and see new vs returning patient volume. You can breakdown calls down by website or campaign to better evaluate campaign ROI and further improve your business strategy and current campaigns.

3. Audit Quality of the Leads

With call tracking, you are able to listen to all recorded calls. This helps you see the quality of the leads. Are the prospects calling for the price, more information, or to book an appointment. Listening to the recorded calls will provide more insight into what you need to do to your campaigns. For example, if you are noticing you are getting a lot of shoppers, it may be best to provide more content on that service so those leads are eliminated. 

4. Evaluate Customer Service

“This call may be recorded for quality and training purposes.” One of the most common features with call tracking that you may have heard. Since the calls are recorded and logged this helps the business if their team is converting calls, missed opportunities, long hold times, etc. This is one of the first touchpoints so you want to make sure that the customer is having a great first impression.

5. Call Reporting Leads to More Productive and Effective Campaigns

As we learned above, call tracking provides you with voice recording which you can use to adjust your business strategy, use for training, and see where the lead comes from. With this data, you can see the best results and optimize accordingly for your business.

Using call tracking gives you access to powerful data, and quickly! Immediate access to call data allows you to audit the quality of the leads and evaluate customer service, often identifying if there is a problem with a campaign or customer service process faster than if you weren’t actively utilizing call tracking data. If you have questions about how call tracking can improve your business strategy, call Roya.com today at 858-345-5500 and we can provide additional assistance regarding the setup or benefits of call tracking.

Social media advertising is a great channel to help you reach a new target audience, and fast!  As some of us may know, organic rankings and traffic can take time to build up and not all of us have that kind of patience. To give your business more of an immediate boost in traffic, social media advertising maybe your best option! Before you start to throw money at a new social media advertising campaign, let’s look at how to put your best foot forward and create a Facebook campaign with the goal of maximizing your spending.
 

1. Create a Facebook business page:

First thing’s first, if you don’t already have a Facebook business page, you should create one. It is important to emphasize that it should not be a personal page but solely a business page. To create a Facebook business page simply visit business.facebook.com and go through the guided steps. 

It is key to create your profile under a specific category. Facebook has six options: 1.) local business or place, 2.) company, organization, institution, 3.) brand or product, 4.) artist, band, or public figure, 5.) entertainment, 6.) cause or community. The majority of people will probably fall under the Local Business or Brand categories. The category type matters because each category has different features once the page is created.
 

2. Optimize and Page Set-Up:

To ensure your Facebook page is getting maximum visibility, and potential customers or patients are getting the correct information, make sure you fully complete your business profile. 

• The “About” section will be the main area where you can tell people about your business.

• Upload a profile and cover photo that can visually convey to potential customers who you are.

• Select the CTA (click to action) button that will direct users to the most important information. This can be found on the main page, on the top right, and will have options like a book now, contact us, etc.

Enable custom Facebook tabs. These are the tabs on the left side of your profile that act as a menu and offer quick links to content. For example: About, Events, Services, etc. Select ones that highlight key aspects of your business or content that is most frequently requested.
 

3. Follow the “70-20-10” rule:

Once you have fully optimized your profile for engagement, next you get to create content! A pro tip is to diversify your content, you don’t want all your posts to look exactly the same, you should aim for a variety of relevant content. A good way to mix it up is to ask questions, highlight promotions, or share knowledge about your industry.

• Post original content 70% of the time

• Post content relevant to your followers’ interests 20% of the time

• Post-self-promotional content 10% of the time
   

4. Promote your page with Facebook Ads:

Don’t only focus on organic posts, there are more opportunities to engage with users. Facebook Ads are an effective marketing tool. Boosted posts should be optimized for engagement since this is your opportunity to get in front of a larger number of potential customers or patients and you ideally want them to call you or click through to your website.
 

5. Target specific audiences to boost ad reach:

For more effective ads, you should identify your target market and try to target them by creating a specific audience with demographic and behavioral targeting characteristics. In doing this, you should get visibility from prospective customers that are really interested in your business. These business promotions are optimized to reach as many people as possible, not just the people who follow you.

Getting started with Social Media Advertising allows you to both be creative and expand your reach with potential new customers. If you have questions about any of these beginner tips and tricks or if you’re looking for more advanced tips regarding tracking, managing multiple campaigns call Roya.com today at 858-345-5500 and we can schedule a campaign audit to further discuss recommendations!

This week, Roya.com released an update to Canvas® CMS, which included an upgrade to our Enterprise Analytics Dashboard. The upgraded dashboard not only has additional analytics features it also now has a sleek and easy to read new layout.

The Enterprise Dashboard allows corporate groups or customers with multiple websites to view Google Analytics data, KPIs and conversion metrics across all of their domains in one user friendly roll-up report dashboard. With the combination of dynamic stats, charts and tables, the new Enterprise Dashboard makes it easy for users at any level to access and interpret performance data. Users looking for just basic analytics can do so at a glance, while allowing power users to filter, sort and segment analytics.

New features also include the ability to toggle specific domains from the group on and off so you can see all data or drill down to compare data for specified subgroups. Another added feature based on client feedback is the ability to export the report in excel or PDF format. 

As Roya.com remains focused on leading edge technology, the Canvas® CMS continues to evolve with new features, functionality and new products. We strive to provide our clients with the most advanced technology in the industry, in turn giving our clients the competitive edge. If you have questions about the new Enterprise Analytics Dashboard or would like to schedule a demo, contact roya.com at 858-345-5500 today!

Did you know you only have a fraction of a second to make an impression with your website design? Milliseconds could determine if a potential patient or new customer engages with your website, or immediately bounces to a competitor. A homepage is generally the most viewed page on a website, and as the top landing page, you should ensure you’re following the latest SEO best practices and current website design trends. If you’re considering a website refresh or revamping your digital marketing strategy, read through this non-exhaustive list of website design, homepage dos and don’ts.
 

Do use color and typography - Don’t use every single color and font style

Your homepage design should be representative of you and your brand, therefore it should have images, a color palette and font family that aesthetically convey to website visitors who you are and what it’s like to work with you. There should be consistency with these stylistic choices, because consistency can translate to comfort and security. You don’t want users to get confused or overwhelmed when they navigate through the website that they’ve gone to another site because this page or section of a page looks and feels so drastically different than the last.
 

Do craft SEO friendly content - Don’t go overboard and create spammy content

When mapping out what content you plan to include on your homepage, you should consider the keywords you currently rank for, and what keywords you want to rank for on google. You should be methodical with your plan to include those keywords in your H-tags and content, but at the same time, google’s algorithms are getting smarter with every update, and it’s important not to have spammy content. You should write content with the idea that it is your ideal patient or customer that is reading it. You might make slight tweaks to it to make it more SEO friendly, but keyword stuffing or overly optimizing content will not benefit you as the website owner or your website users trying to learn more about you. 
 

Do focus on user experience - Don’t complicate the user flow

More and more emphasis is placed on overall user experience. It is not enough just to have a beautiful website, it does need to be professionally designed and impressive, but it also needs to be easy to use. Google is giving more weight to user experience, taking into account pagespeed, navigation and mobile usability as ranking factors. As a general rule, you should make it easy for users to get to top pages on the site, and have an easy to use menu or navigation structure.
 

Do strategically place Call to Actions - Don’t rely on passive content

You’ve spent time carefully crafting content and designing a website homepage that will get and keep the attention of your website visitors, don’t miss the opportunity of engagement! It is surprising how many websites do not have easy access to contact information with clear call to actions, assisting website visitors through the user flow. The header and footer should have a phone number call to action. There should be a button or contact information within every section of a page so any user can easily get in touch with you despite where they are on a webpage.
 

Do leverage whitespace - Don’t clutter web pages with too many thoughts

Continuing with user experience, a cluttered or unfocused homepage can lead to a poor user experience. Content overload does not allow the user to focus on anything. Don’t be afraid of whitespace. Whitespace allows for spacing between sections, helping with readability and bringing more focus to areas that you want to draw attention. There is power in whitespace. It allows you to control what users should visually take away based on what elements you’re giving more weight to.

An effective homepage design is essential to create a positive first impression that encourages users to explore content further and convey who you are and what you do. Web design plays an important role in establishing confidence in your brand. Looking to revise your outdated website? Contact the experienced team at roya.com for a complimentary website audit to review what is working and potential areas of improvement with your current website. You can also schedule a demo to review before and after website transformations and discuss additional recommendations for a successful web design. 

Looking to get more aggressive with your digital marketing and improve your SEO ranking in 2021? Every year ranking organically becomes more competitive, so there is no better time than the present to define your goals and create a tactical plan to make website improvements to strengthen your strategy. Need help getting started? Read through our 5 tips for a successful SEO strategy in 2021.
 

1. Run a Comprehensive Website Audit

In order to make sure your website and SEO strategy is current with Google’s latest algorithm updates, you need to first evaluate the health of your website and the SEO optimizations that are currently in place to determine if there are any underlying issues that should be immediately addressed before you look at new opportunities. There are plenty of free website audit tools that can provide you with a free website audit, responsivescore.com is a great tool that can provide you with a score and comprehensive report in minutes.

Once you’ve generated a website audit, you should break down individual action items prioritizing anything that is broken, followed by enhancements to improve user experience and adjustments to improve page speed. 

As part of this website audit, you should generate a list of keywords you’re currently ranking for organically, and those that you’d like to rank for, this keyword analysis will be important when we look at SEO-Friendly Content. 
 

2. SEO-Friendly Content

Custom, high authority content is still one of the biggest SEO ranking factors. Creating intriguing, educational, and engaging content contributes to your Click Through Rate, Page Speed, Page Views, Average Time On-Site, and Bounce Rate, all of which can weigh into your keyword ranking. Before you start writing content, you should reference the keyword analysis from your website audit to identify the competitive and long-tailed keywords to target in your new content pages. It is important to post new or improved content regularly on your website, so you should plan to continue to evolve your content plan. 
 

3. Onsite Optimizations 

Having excellent, SEO-Friendly Content on your website is important, but that alone is not enough for SEO ranking. You also need to ensure you’re following best practices for onsite optimizations including a schema mark-up, H-Tag content hierarchy, title tags, meta tags, image alt tags, and links to content in an XML and HTML sitemap. These tags and maps may not be important to your users, but they sure are important to Google, which is the user you’re trying to impress the most. 
 

4. Google AMP - Your Competitive Edge 

You should also leverage new technology like Google AMP, which offers benefits to users that could give you the competitive edge over the business down the street. AMP pages load nearly instantly, allowing you to offer a consistently fast experience across all devices and platforms. With user experience and page speed becoming increasingly important ranking factors, if this is a tool in your website’s toolbox, it can certainly benefit your SEO strategy and is worth exploring.
 

5. Analytics

If you are investing any time or money in digital marketing and SEO, you should utilize at the minimum basic analytics to monitor website activity. Google Analytics is both free and generally the universal standard for Google Analytics so there should be no reason not to have this tracking setup on your website. Once set up, you should have a pulse on the Organic Traffic Channel, and monitor the most visited pages, user engagement for those pages, and conversely, the pages that are not seeing clicks and engagement so those can be revisited as part of your ongoing content strategy.

Implementing any of these SEO tips will be beneficial. In 2020, there were over 2 trillion Google Searches per day, and with that number continuing to rise, an SEO strategy should not be overlooked.  Generally, users trust websites that rank organically at top of Google Search results with less than 10% of users clicking to results on page 2. If you’re not on page 1, you should be looking for opportunities to increase ranking and visibility. Still have questions? Contact us for a free website audit today!

Roya.com provides results-driven websites and marketing strategies to thousands of veterinary practices nationwide

Patterson Veterinary today announced an exclusive partnership with Roya.com to offer corporate consolidators and multi-location customers the ability to digitally brand their practices through the latest website technology and marketing tools.

Roya.com is a leading provider of digital marketing and CMS platforms, specializing in custom web design and digital marketing services. Through this agreement, Patterson Veterinary customers will now be able to utilize Roya.com’s CANVAS® platform and Marketing Packages at special partnership pricing.

“Now more than ever, it is so important that we help customers not only serve their patients, but also generate leads to continue growing their businesses,” said Dan Holland, Director of Technology, Patterson Veterinary. “Partnering with Roya.com will especially help our larger, multi-location practices by offering tailored services designed to help them brand their practices and effectively track all efforts.”

Additionally, Roya.com says the decision to partner with Patterson was an easy one, based on the two companies’ shared commitment to their customers.

“Roya.com focuses on understanding the individual needs of our customers, while keeping a close eye on industry trends and best practices,” said Mo Ranji, Founder and CEO of Roya.com. “We’re excited to help Patterson customers create an online experience that is unique to their individual practices and provide an effective conversion funnel driven by real-time data and the ever changing user behavior."

For Patterson, this partnership supports Patterson Veterinary’s key objective of providing the best, most relevant and most innovative technology solutions to veterinarian practices.

“Finding the right partners that bring value to our customers is a top priority for our organization,” adds Holland. “Patterson Veterinary is dedicated to providing the most innovative technology solutions to veterinarian’s practices, and this partnership with Roya.com allows us to continue supporting that goal.”

To learn more, contact your Patterson Veterinary sales representative for a demo.
 

About Patterson Veterinary

Patterson Veterinary, combined with sister company Animal Health International, forms one of the largest animal health companies in North America, distributing products, equipment, technologies and practice-management solutions to companion animal veterinary clinics, livestock operations and dealer/farm stores. For more information, visit pattersonvet.com and http://www.animalhealthinternational.com.
 

About the Canvas® CMS Platform

Roya.com’s Canvas® CMS is a best in class technology with a range of built-in features to market small to midsize businesses online. The proprietary platform is powered by cutting edge cloud based technologies and is designed to elevate online marketing initiatives and ultimately convert online visitors to customers. As an early adaptor to Google’s AMP project, Roya.com continues to differentiate its offerings, marketing services and CMS products as best in class.
 

About Roya.com

Roya.com is a SaaS provider of Canvas CMS Platform digital marketing & CMS platforms for thousands of Veterinary Practices across the United States and Canada. Roya.com is one of the fastest growing companies in San Diego, California. For more information visit Roya.com's Blog or call 858-345-5500.

REcolorado®, Colorado’s largest multiple listing service (MLS) serving the largest network of real estate professionals in the state, with more than 25,000 active professional customers, has announced a strategic partnership with Roya.com, a best-in-class digital marketing and content management platform provider. Through this partnership, Roya.com will redesign REcolorado.com to enhance the overall user experience, upgrade technology, and provide easy access to digital tools and content.

REcolorado is committed to empowering home buyers and sellers, with an interactive and content-rich website they can count on for real-time property listings, as well as tools and resources they can use along with their real estate agent to streamline the buying, selling, and renting process.

“Serious home buyers and sellers rely on REcolorado.com for the most reliable property information because they know it comes straight from the source - Colorado real estate professionals,” said Staci Wood, REcolorado Vice President and Chief Product Officer. “We evaluated and interviewed several potential vendors and ultimately concluded this partnership with Roya.com will further elevate the REcolorado.com user experience so it is more seamless, productive and rewarding for real estate professionals and consumers as they navigate Colorado’s competitive market.”

Roya.com recognizes technology is playing an increasingly critical role in all aspects of real estate marketing and brings their engineering expertise, Agile methodologies, collaborative approach and industry knowledge to this partnership. “The latest technological advancements coupled with ingenuity of our amazing staff, helps Roya deliver the most user friendly solutions to Enterprise and SMB customers alike.“ said Mo Ranji, CEO and founder of Roya.com. “The partnership with REcolorado will further expand our reach into the Real Estate vertical by bringing cutting-edge technologies to an industry so ripe for disruption.”
 

About REcolorado

Since 1984, REcolorado has been focused on providing the most accurate and up-to-date real estate information for professionals and consumers. Updated continually with new and sold listings and powered by the state’s largest network of real estate professionals, REcolorado.com is Colorado’s most accurate home search website. REcolorado.com also offers consumers mortgage resources, information about Colorado neighborhoods and cities, sold listings, open houses, and a comprehensive database of real estate professionals.

REcolorado is the largest Multiple Listing Service (MLS) in Colorado with more than 25,000 professional subscribers who operate throughout the state. It is REALTOR owned and serves Denver Metro Association of REALTORS®, Mountain Metro Association of REALTORS®, REALTORS® of Central Colorado, South Metro Denver REALTOR® Association, and Steamboat Springs Board of REALTORS®. Contact a REALTOR for accurate information about your property and neighborhood.
 

About Roya.com and the Canvas® CMS Platform

Roya.com is a Software as a Service provider of digital marketing & content management platforms for SMB to Enterprise businesses across the nation. As one of the fastest growing companies in San Diego, CA, Roya.com has developed the proprietary Canvas® CMS platform with a wide range of built-in features to transform digital marketing and bring cloud technologies to businesses of all sizes.

Healthcare digital marketing technology and services leader, Roya.com, announced a new telemedicine solution, CANVAS® LIVE, to further support healthcare professionals during a time with an ever growing demand for telehealth services. CANVAS® LIVE, is a new addition to the existing Canvas® platform that will allow Medical professionals to virtually communicate with patients in a HIPAA-compliant, secure video-chat platform, eliminating the need for in-person appointments.

Roya.com has made telemedicine easy to use and easy to access for medical professionals and their patients alike. CANVAS® LIVE allows health care professionals to remotely care for patients in a professional, secure platform that is embedded directly on their website. Unlike other Telemedicine services, CANVAS® LIVE does not require downloading or installing third-party apps or software, and is designed to be integrated natively on the Medical Professional’s existing website to create a personal ‘waiting room’ for each pre-approved appointment; generating a secure session that is private and confidential between the Doctor and their patient.

Roya.com felt the social responsibility to develop this product and make it widely available to all medical professionals at this time of uncertainty. “Understanding that all businesses and medical practices are financially impacted, it was important that we did our part,” said Mo Ranji, CEO at Roya.com. 

Roya.com is offering CANVAS® LIVE to all Medical Professionals free of charge for the duration of this pandemic. To learn more about CANVAS® LIVE, or to see if you qualify for this free product as a medical professional, visit roya.com/canvas-live or call 858-345-5500 to claim your free telemedicine solution and start communicating with patients today!

Everyone and every business has  been impacted by the Coronavirus (COVID-19).  Business owners universally are struggling with the concerns of how best to minimize the financial impact of COVID-19 and what to expect when cleared to return to business as usual. On top of this, Healthcare professionals and Practice Owners are uniquely faced with the challenge of both being a resource for their patients and minimizing the risk of spreading the virus.  There are many questions that Practice Owners may be contemplating as their hours of operation lessen or the number of days out of office increases. Though only time will tell the impact this pandemic has on each individual practice, there are recommended steps you can take to put your practice in the best position for stability and growth in the coming months.
 

Below we answer 5 Frequently Asked Questions based on digital marketing best practices.

How is my SEO impacted by COVID-19?

Google’s algorithms remain largely unaffected in times of crisis. They are dictated by complex formulas that are not compromised when brick and mortar businesses close their doors or limit services. While overall search volume could experience a temporary dip while the population is urged to stay home, this does not fundamentally impact SEO ranking, unless you ease up on your SEO strategy. Although SEO is a long term strategy, the easiest way to see a dramatic dip in rankings or visibility is halting your online marketing strategy, or putting a stop to content additions (blogs) and social media activity.

Should I pause or shut down my website?

If you take your website offline, it is likely to have a negative impact on your domain authority and rankings, allowing your competitors to rank higher than you for keywords you may have previously controlled the market share for. Maintaining your website is not only beneficial for your online presence, it is also a valuable source to keep in communication with your patients. Patients may be turning to you and your website for answers. Now is your time to be a resource for them and keep them up to date with relevant information.
 

What if my new website hasn’t launched yet? Should I wait until this blows over?

Delaying the launch of your new website, could affect your user engagement and patient satisfaction. If you’re redesigning your website, usability is likely a contributing factor. As we discussed, it is more important now than ever to communicate with your patients. Doing so through a user friendly website with an impressive, modern design is important for user engagement and building your brand. Launching a new website could also have additional SEO benefits if best practices are followed.
 

What should I do if my office has completely closed?

We recommend updating your hours of operation on your Google My Business page, website, and social media. Google My Business now has a feature specifically for COVID-19 announcements. Adding a temporary banner or pop up on your website is a great way to keep patients informed, without changing the overall design of your website.  Social Media makes it easy for frequent posts, and in general, is the best channel for more of a personal tone to connect with your patients.
 

What digital marketing should I do with the extra time on my hands?

If you find yourself with downtime during quarantine, this is the perfect time to create a content calendar or at the very least additional content. Content remains the biggest contributor to SEO ranking. Quality content in the form of webpages, blogs, videos, FAQs, etc.  will increase user engagement on your website, increase time on site, and make you an educational resource for your patients. When considering where to start with content creation, reflect on ways to build your brand, share your story online, strengthen your social media presence, and identify new ways to serve patients.

COVID-19 has undoubtedly posed new challenges for businesses and forced many practice owners to start thinking outside the box when it comes to their digital marketing strategy. Our team at Roya.com is committed to helping you navigate these unique challenges so your practice can stay relevant in this time of uncertainty and thrive when we return to a state of normalcy

As a leading digital marketing partner in the medical industry, we remain committed to the future growth and success of your practice. Please feel free to contact us if you would like to discuss updates to your current digital marketing strategy or establish a plan of action. Stay healthy and positive. 

AI Insights utilizes speech recognition technology to analyze calls to gain valuable analytics about calls and campaign performance.

Roya.com announced today a new set of features compatible with their existing Call Tracking technology, employing Artificial Intelligence to power a new AI Call Intelligence product, AI Insights. 

AI Insights applies speech recognition technology to evaluate and summarize calls applying custom tags that are identified as important to each business. This new AI feature integrates seamlessly with Canvas© CMS, expanding the call tracking dashboard to include the AI data output. The AI Insights tags allow businesses to easily identify the marketing campaigns that are driving the best leads, and quantify ROI by campaign and keyword filtering. This data is available in an interactive, user friendly analytics dashboard, allowing users to access meaningful performance data at a glance, while also providing extensive reporting for savvy users that want a deeper dive into analytics.

Want to learn more about AI Call Insights? Contact Roya.com at 858-345-5500 or schedule a demo online now.

Seventy five years after Dental Implants were introduced as a clinical solution to missing or damaged teeth, their popularity among patients has consistently increased, and with recent advancements, they are still considered to be the most advanced clinical solution. This continued growth in demand has attracted thousands of professionals to expand their offerings in order to provide their patients with this lucrative treatment option. This, along with the ever-growing audience seeking dental implant treatments, has created an extremely competitive patient acquisition market, one filled with massive digital campaigns and much wasted ad budgets.

As shoppers are becoming more research oriented and educated on dental implant topics, the process of patients simply choosing a neighborhood dentist or the dentist nearest you is increasingly a concept of the past. Given this shift in shopping behavior, one might wonder how some Cosmetic Dental Practices are thriving and/or what’s the solution to acquiring a larger share of dental implant cases? The increase in patient acquisition is correlated to a powerful online presence. If your online presence is not up to par with the services you are offering you could be losing out on a large percentage of prospective patients. Here are few digital functions you can look out for that have proven to assist with usability and new patient conversion:

Aesthetics of Dental Website Design:
Imagine you are a patient and you can afford an All-on-4 treatment to get your smile back. The first thing you would likely do is research doctors in your area that are highly trained and can provide you the reassurance that you will get the smile of your dreams. Taking this into consideration - you can understand why website aesthetics is so important, as it has to match the level of services you are offering. Your website should distinguish you as a specialist and demonstrate your authority and credentials. Before and after images have also contributed to establishing a positive reputation for potential patients.

Website Engineered to Maximize Conversions:
If you have an aesthetically pleasing website, but it is hard to find your contact information or your Call To Actions (CTAs) are incorrectly placed, you could again be losing patients. Industry knowledge and user behavior analytics should be leveraged to construct web pages that are focused on the user experience and guiding them down the information funnel to lead conversion. Designing a website based on a  conversion-focused strategy, you should expect an exponential increase in website engagements and leads!

Search Engine Optimize your Website:
A poorly optimized website has the potential to severely impact your rankings on google. Even if you have the a beautifully designed and conversion-based website, if your search engine ranking is low, you won’t get the organic traffic that is so crucial to your patient acquisition strategy. Creating SEO rich, original content, ensuring you have proper onsite optimizations (title tags, meta tags, schema tags, image alt tags, etc), and following the best practices for website navigation including XML and HTML sitemaps are great starting points for building your SEO strategy.

Local SEO:
Discovering how to navigate your local SEO might seem like rocket science to you, but it is relatively straightforward if you have the time to invest. Improving your Local SEO strategy can be accomplished by monitoring your citations, optimizing and managing your GMB and social media accounts and syndicating your business on new directory websites. Local SEO and Organic SEO strategies often compliment each other and contribute to an overall SEO efforts.

Whether you are looking to increase your reach or improve your lead conversions, these are great starting points. If it seems that you might not be able to manage these tasks, find an agency or partner that can advise and manage them for you! Roya.com is a results-oriented digital marketing company that specializes in B2C Dental Implant Patient Acquisition. If you are looking for marketing strategy with transparent ROI tracking, call (858) 345-5500 for a complimentary review of your online presence including a no obligation website audit.

Roya.com, an industry leader for custom website design and digital marketing strategy has partnered with Compliancy Group, the most trusted name in HIPAA compliance, to assist medical professionals with high converting, custom, Google AMP websites that satisfy the HIPAA requirements, and earning the Compliancy Group Seal of Compliance™.

With both companies having a shared goal in assisting their clients with digital solutions, collaboration between Compliancy Group and Roya.com was naturally formed. Roya will lend their best practices in regards to conversion focused web design to elevate the digital strategies for those leveraging the HIPAA Compliance Solutions tools and software. Roya.com's proprietary Canvas® CMS Platform has proven to be an extremely effective Medical Marketing Platform by improving online positioning and reducing management time needed to run a successful multi-channel digital marketing campaign. With Roya's Canvas® best-in-class marketing platform, clients have access to a professionally supported SaaS platform and confidence in their digital strategy, which complements the peace of mind clients get from Compliancy Group's Compliance Coaches and Software to ensure their online presence is HIPAA compliant.
 

About Roya.com and the Canvas® CMS Platform

Roya.com is a Software as a Service provider of digital marketing and content management platforms for medical professionals across the nation. As one of the fastest growing companies in San Diego, CA, Roya.com has developed the proprietary Canvas® Platform with a wide range of built-in features to transform online marketing and bring cloud technologies to businesses of all sizes.
 

About Compliancy Group

Compliancy Group gives health care professionals confidence in their HIPAA compliance with The Guard®. The Guard is a web-based HIPAA compliance solution, built by former auditors to help simplify compliance. Compliancy Group's team of expert Compliance Coaches® field questions and guide users through the implementation process, taking the stress out of managing compliance. The Guard® is built to address the full extent of HIPAA regulation, including fully automated documentation of policies, procedures, employee training, and remediation plans. With The Guard, health care professionals can focus on running their practice while keeping their patients' data protected and secure. Find out more about Compliancy Group today!

We have always said that Roya.com was one of the best Software as a Service companies around, and now we have the proof!

Roya.com has been recognized as one of the top Software as a Service (SaaS) companies by San Diego Business Journal.

The recognition comes as part of the continued rapid growth powered by Canvas® Marketing platform. Our customers enjoy the competitive advantage that Canvas® Platform provides within their perspective markets, and we have enjoyed the referral business brought to us by our customers. Our best customers are referrals!

We also attribute a large source of our growth to the continued expansion in the medical industry, being differentiated by our superior dental website designs and plastic surgery website designs.

The Canvas® CMS marketing platform makes managing all aspects of a digital strategy seamless, with clear ROI tracking, call and web lead dashboard, reputation management, website and landing page content management, AMP CMS, and many other features. Our marketing strategies are also unlike our competitors as they are carefully crafted and custom built for each individual client's unique goals and monitored closely with clear ROI tracking to make enhancements as needed. After all, you can’t fix it if you can’t measure it.

On top of our killer marketing platform we offer some of the most high-end, pixelly-perfect designs at a price point that is unheard of (custom design at a templated price).  We’ve got a top-notch marketing team that will make sure your website gets plenty of visits (and that your business gets plenty of calls). And when there is an issue that you need help with we have you covered with a local support team that actually fixes problems, rather than opening a ticket just to have it sit in some unmanaged queue.

Make no mistake about it, we are better.  We know it, our clients know it, and now everybody knows it. 

Want to learn how this Top San Diego SaaS company can improve your digital strategy and increase your call volume? Give us a call at 858-345-5500 or Schedule a demo today.

Most businesses struggle with some of the same basic issues:  how to I grow my business? how do I increase sales? Those questions lead to the most common question asked, how do I get more leads?
More leads has a direct impact on increased revenue and sales. So, what is the answer to generating more leads and out performing your competitors? We have outlined 6 tips to increase conversion and generate more leads.
 

1. Have a clear strategy on your KPIs and how to track them

Key Performance Indicators are often overlooked in online marketing. Many marketers, make the mistake of “Let’s generate leads, then we will figure out how to track it!”. Without having a clear definitions of “Success”, your campaigns will often not get far. If you could show that for every $1 spent, you have generated $10 or more in revenue, all aspects of your marketing effort could be impacted. From budget to channels, products and promotions, everything!

I.e. if you are running a Veterinary practice, you may want to give your “appointment scheduling” more focus or value than the basic “contact us”. A phone call to your dental practice on the topic of Dental Implants may have a significantly better ROI compared to General Dentistry phone call. Define your KPIs early, that would help shape your campaign strategy.
 

2. Identify your marketing channels

When devising your advertising and campaign strategy, you should identify your goals, budget, target audience and main marketing messaging to assist with determining the best marketing channel to reach your targeted customers and create the best opportunities. For example, if your target audience is well defined, and you have a sizable budget, PPC ads, if closely managed could have a positive impact on your lead generation strategy. Alternatively, if you  have a smaller budget, but an existing database or lead list to pull from, email marketing could be advantageous. Leveraging an existing database for Social Media or Performance Network advertising could also generate qualified leads. These are great possible channels, however, without proper tracking, you wouldn’t know which campaigns are yielding positive results. More on that on tip 5.
 

3. Compelling Ad Copy and Website Content

After researching your options for promotional channels and selecting the ones that are right for your campaign goals, you must construct your campaigns and marketing messaging. You could select the optimal promotional channel, but if your marketing message falls flat, you still will not see the increase in sales you are vying for. Your ad copy should differentiate you from your competitors in terms of: experience, authority, price, quality and/or results. Your ad copy should succinctly identify the benefits of your product/service along with a sense of urgency to encourage an immediate conversion.

If you are successful in driving traffic to your website, the content on your website should also reenforce your business as the obvious choice for the product or service your lead is need of. Content should be carefully crafted with new content regularly added to the website to avoid becoming stale, and to assist with any Search Engine Optimization efforts.
 

4. Conversion focused design

Many business owners don’t realize the impact their website design has on their lead conversions. A professional website design is important to not just establish your authority and credibility to prospective clients, a conversion focused design with user experience testing also guides the user down the path to call or complete a web form. Generally, you have 8 seconds to grab your users attention, if you do not have the right headline, if your website is cluttered, if it is not well organized, if contact information is not easily accessible, the potential customer you worked so hard to get on your website, is likely already gone. Roya websites are a great example of conversion focused website design. Roya websites employ mobile first strategies and rely on heatmap data to construct designs that provide for the best user experience and reduce bounce rates.  Given Roya’s market share and experience with medical marketing, their veterinary website design and plastic surgery website designs really stand out amongst the competition.
 

5. Monitor your campaigns

After you have successfully launched your campaigns, earning conversions and generating more leads, it is more important than ever to leverage analytics to determine what campaigns were the most successful in driving traffic to the website, how users are interacting with the website once they land on it, trends in audience demographics, etc. On the surface, it may appear you are increasing your website activity and lead generation, but by closely monitoring analytics you may confirm that although you’ve generated 100 leads, only 1 has resulted in sale. Call Tracking technology is also very important to campaign tracking to listen to the calls and evaluate the quality of the lead/call and the outcome. Analytics and ROI tracking is another strength for Roya, if you are looking for further advice or clarification reach out to the team at 858-345-5500 for more information.
 

6. CRM lead management

Once a potential client has taken the step to make contact with you and are qualified as a lead, it is extremely important to have a process in place to engage with leads in a timely manner. A Customer Relationship Manager or CRM is an excellent resource for organizing leads and tracking communications and follow-up. The Roya Canvas Marketing Platform, has essential CRM features and functionality to help manage and tag contacts appropriately.

If you are looking for additional tips, or a partner to assist with your marketing strategy contact Roya to learn more about digital marketing services and schedule a demo today.

Roya Congratulates Chaparral Veterinary Medical Center on Their Tremendous Success!

Chaparral Veterinary Medical Center is celebrating significant sales growth amid their one-year anniversary with a Roya.com Marketing Strategy!

In just one year of utilizing Roya.com’s Marketer package and Canvas® Platform, cahosp.com transformed their veterinary website design, launching a newly developed custom website that increased their website traffic, SEO positioning and most importantly conversions.

Chaparral Veterinary Medical Center worked with Roya.com in the summer of 2017 to design a new veterinary website that properly represented their brand, experience and history in the community. Upon launch of the website (cahosp.com), Roya launched their custom veterinary marketing strategy and aimed at improving the Search Engine Rankings, driving more potential clients, and improving their social media strategy. At their year anniversary, Cahosp.com shared the tremendous sales growth they've experienced, complimenting the website and marketing statistics reported in a year over year comparison including a 96% increase in website users, 131% increase in the keyword visibility on Google's first page, and 117% increase in website leads!

Brandt Cassel of Chaparral Veterinary Medical center states:  "Roya has been excellent for the entire year that we have enlisted their services, far exceeding expectations. What we originally wanted was a fresh re-do of our website, which turned out excellent. What we didn't expect is the constant availability of service and the attention to details that they spend on our social media and search engine optimization. We will stay with Roya for many years to come."

Roya provides monthly reporting making it easy for clients to see how their campaigns have performed month over month and allows for clear ROI tracking.

Ready to learn how Roya can help improve your vet practice ROI? Call 858-345-5500 or schedule a demo today.

Boss Dental Care celebrating marketing success immediately after launch

Boss Dental Care launched their Roya.com dental website design and marketing strategy just 90 days ago and is already benefiting from improved results. After just 3 months on the Canvas® Marketing Platform, Boss Dental Care is experiencing a 25% increase in website users and 44% increase in SEO keyword positioning on page 1!

Dr. Jason Packard of Boss Dental Care is equally impressed and satisfied with the marketing results this far stating: "Roya has been great with us. Every month they go over our stats and how we are going up or down in each key area. They also have covered everything including social media and ads without any hidden "gotcha" fees."

We are proud of these early results from our dental marketing SEO, banner ad and facebook ad campaigns. Roya works with hundreds of dental practices in addition to oral surgeons, plastic surgeons, ophthalmologists, optometrists, chiropractors, and other medical professionals to strengthen their digital marketing strategies and improve ROI. Interested in learning more or learning what Roya can do for your practice? Call 858-345-5500 or  schedule a demo today!

Canvas® Marketing Platform for Enterprise Veterinary Group

Roya works with thousands of clients including veterinary practices to improve their veterinary website design and veterinary marketing strategies. As the strategic marketing partner for Southern Veterinary Partners, LLC (SVP), Roya.com works on both the corporate strategy and marketing strategy for the individual animal hospital locations. In a recent initiative, we worked closely with SVP to identify their marketing goals and develop comprehensive Marketing Solutions with a multi-channel approach to increase new client acquisition and Internet search visibility. The results for three individual animal hospitals that are part of this 60+ veterinary group partnership with Roya.com are summarized below.

In a year over year website analytics comparison, herschelanimalclinic.com benefited from a 41% increase in New User website traffic. A large portion of that traffic is attributed to SEO efforts as page 1 visibility increased 74% over the course of the year. With this increase in website traffic, conversions also increased, up 104% for phone call and form submissions within 6 months.

Avondaleanimalhospital.com, in a similar year over year comparison, had more than a 100% increase in SEO website traffic. This increase in traffic resulted from a veterinary website that was designed and built on the Canvas® platform with the best practices for SEO at its foundation and a carefully crafted monthly content strategy to support an evolving SEO campaign. This strategy paid off, tripling the number of ranking keywords and doubling the number of keywords on page 1! With an aggressive local  SEO strategy, Avondale Animal Hospital had a 34% increase in accuracy score which translated to more local search impressions on Google Maps by about 40%. All the additional visibility and website traffic translated to more than a 200% increase in phone call and website form submissions at their 6 month mark.

As Charlotte Animal Hospital approaches 4 months live with a Roya.com website and marketing strategy, they have increased their new client or potential customer reach by approximately 20%. That increase in reach resulted in an 8% increase in phone call and website form lead conversions. They are continuing to build momentum and we forcast similar exponential growth in the coming months.

The Roya.com Canvas® Marketing Platform is robust in features yet flexible enough to support a multi-tier digital strategy. To learn more about Roya Veterinary Marketing Solutions, click here. To download the full white paper with results summary click here. 

Get AMP'D With Roya

Your business needs a website. It needs to look good so that people take you seriously. Messaging and call-to-actions need to be clear and concise so that visitors can contact you. It needs "SEO Optimization" so that Google understands what your business does and can "recommend" you to its users. Google, Facebook, and other companies will even let you pay them to make sure they give your website a higher visibility than others. We can set all of this up for you.

Dirty little secret: SO CAN EVERYONE ELSE! This is 2018, and websites / seo / paid marketing are commodities. Here at Roya.com we know this, but we tend to think we can do it better than the competition. What sets us apart from other companies? Instead of figuring out a better sales pitch for the same old product, we use our technical chops to provide features that will give your website the little nudge it needs to stay ahead of the others.
 

Introducing Google AMP.

You probably haven't heard much about Google AMP from people trying to sell you a website. That's because they don't have it. It is not easy to make a website or webpage conform to the strict requirements of AMP. But, chances are you have already seen AMP in action. Do a Google search from your phone and look for the results that have a little lightening bolt icon next to them. The pages that they link to are verified AMP pages.

So what does this mean? It means that AMP certified pages could lead to a better user experience. AMP is supported by Google and these pages are FAST! Click on one of the AMP'd search results and the page it links to will load in a fraction of a second.

Why is it so fast? Because Google actually stores and serves the webpages that are AMP compliant on their servers. You might be thinking, why does Google do this? They need to make sure that people continue to make Google synonymous with internet search, and the way to do this is to give people results that are usable. The #1 reason that people leave a site is speed. A couple of seconds to load will lose you traffic, guaranteed.

Google AMP restricts you from using a lot of the code and techniques that most likely slow a site down. It is not hard to hand-code an AMP web page. We can do it in our sleep. What is harder, however, is to provide an interface that lets non-developers create an AMP page using a CMS system.

That is what we did, and we did it good with our marketing platform Canvas®, the only CMS that lets users drag-and-drop their way to AMP compliant pages.  We are proud of what we were able to develop with our AMP integration. Let us show you how it works, and learn more about what our technology can do for you.

SAN DIEGO, Jan. 31, 2018  -- Southern Veterinary Partners LLC, (SVP) a veterinarian owned and managed regional network of more than 40 animal hospitals has announced Roya.com as their new strategic marketing partner. Roya.com is a Software as a Service provider of digital marketing services and Canvas® CMS Platforms specialized in Medical Website Design and Marketing. As a result of this partnership, Roya.com will provide technology and marketing services to SVP Corporate and all animal hospitals in their network.

As SVP continues to grow and serve more patients, they remain steadfast in their mission to be the premiere network of veterinary hospitals in the south by providing the highest quality of care to companion animals. With the goal of unifying their digital strategy across all animal hospitals, launching a competitive new patient acquisition strategy, and increasing their call volume month over month, SVP started a thorough vetting process to determine a strategic partner that would both provide the innovation and support needed by their expanding network. With leading-edge technology, a flexible, proprietary Content Management System, inventive marketing strategies and custom ROI reporting, Roya.com was named the exclusive partner to assist SVP animal hospitals improve their online visibility and further penetrate their marketing efforts.

"After an extensive search for the right vendor to help streamline the online marketing efforts across our growing network, we selected Roya.com as our partner. Roya.com is able to solve our marketing needs at an enterprise level to show how our network performs as a whole, while also providing individualized service to meet the marketing needs of each animal hospital," says Lacey Bacchus, SVP Director of Marketing.

Roya.com's proprietary Canvas® CMS Platform has proven to be an extremely effective platform for Medical Practices by improving overall online presence and reducing management time needed to run successful multi-channel digital marketing. Most clients have seen an approximate 20% increase in call volume within the first 6 months.

Mo Ranji, CEO of Roya.com says, "Roya.com's technology platforms are designed to empower business owners to see positive ROI with ever-changing online marketing. We are excited to serve the fast growing Southern Veterinary Partners and all of their hospitals with our best-in-class technology and dedicated staff."
 

About SVP

Southern Veterinary Partners is a veterinarian owned and managed regional network of animal hospitals with the common goal of providing the highest quality veterinary care to companion animals. SVP is uniquely positioned to serve as the ideal partner for animal hospitals based in the south. With a deep knowledge of best practices and a local presence, we can provide onsite support and assistance whenever needed. We understand the importance of culture and community and work to maintain the culture an owner has established. As of press time, there are 40 locations in the SVP network with additional hospitals joining each month.
 

About Roya.com and the Canvas® CMS Platform

Roya.com is a Software as a Service provider of digital marketing & content management platforms for small to mid-size businesses across the nation. As one of the fastest growing companies in San Diego, CA, Roya.com has developed the proprietary Canvas® CMS Platform with a wide range of built-in features to transform online marketing and bring cloud technologies to businesses of all sizes.

San Diego Association of REALTORS® (SDAR) and Roya.com announce strategic marketing partnership

The San Diego Association of REALTORS®, SDAR, the voice of San Diego Real Estate with over 14,000 active members, has announced a strategic partnership with Roya.com, a Software as a Service provider of digital marketing and CMS Platforms specialized in Real Estate Website Design and Marketing. Through this marketing partnership, Roya.com will provide Technology and Marketing services to the Association and serve as the preferred marketing vendor for active SDAR members.

SDAR is the largest REALTOR® Association in the county and is dedicated to supporting their members by offering services and exclusive benefits that provide members with the necessary tools to succeed.  SDAR’s main goal with launching this new partnership includes leveraging new technologies to assist with digital resources, as well as enhancing the overall experience of digital content delivery. “The capabilities of the Canvas® CMS platform made it clear that a relationship with Roya.com would prove to be the perfect fit. Simultaneously providing a excellent member benefit and an impressive, proprietary, and cloud-based platform designed to meet our business objectives as an association.” said Nicholas Zavala, VP of Business Development for SDAR.

The first phase of this partnership included the redesign of sdar.com, with the new AI powered natural search feature, improved menu navigation structure for a more intuitive user experience, and an overall enhanced digital experience. The creative teams of Roya.com and SDAR diligently worked together to ensure vision for the brand was represented in a new, modern design, while utilizing the best practices to provide a best in class experience.

“We are excited and extremely proud to serve our local community of Real Estate professionals with the cutting edge technologies that will improve the overall experience of Associations, Brokerages, REALTORS®, and Homeowners”, said Mo Ranji, CEO of Roya.com.

As the prefered marketing partner for SDAR, Roya.com will additionally provide exclusive member benefits to active SDAR members with special pricing and packages developed to help them generate more business opportunities.
 

About the San Diego Association of REALTORS®, SDAR

With more than 14,000 members, the Greater San Diego Association of REALTORS® is the largest trade association in the county. We help our members, who adhere to a code of ethics and professional standards, sell more homes. We also help people realize the dream of home ownership, and we are dedicated to protecting private property rights.
 

About Roya.com and the Canvas® CMS Platform

Roya.com is a Software as a Service provider of digital marketing & content management platforms for small to mid-size businesses across the nation. As one of the fastest growing companies in San Diego, CA, Roya.com has developed the proprietary Canvas® CMS platform with a wide range of built-in features to transform online marketing and bring cloud technologies to businesses of all sizes. 

Roya.com Announces Successful Launch of Marketing Platform for Pacific Sotheby’s International Realty

San Diego, May 22, 2017 / Roya.com is pleased to announce the the successful launch of newly developed website powered by Canvas® CMS platform, a state-of-the-art proprietary content management platform. With over 50% of searches performed on mobile devices, consumers are demanding faster and easier experience when searching for homes. Roya.com is spearheading the mobile first initiative by integrating IDX and property searches optimized for mobile experience right from within the Canvas® CMS platform, giving users a mobile experience that is both higher-quality and faster to maneuver.

About Pacific Sotheby’s International Realty

One of the fastest growing real estate companies in southern California, Pacific Sotheby’s International Realty is San Diego’s largest locally-owned and operated real estate firm with more than 600 agents in 22 offices throughout San Diego County.

Pacific Sotheby’s International Realty has been known for it’s exceptional marketing strategy that spans locally, nationally, and internationally. With over $1.5B worth of current inventory, PSIR has carefully chosen Roya.com to further expand the marketing reach by developing a comprehensive digital strategy that amplifies promotion of agents and properties.

"To provide our property listings and agent websites with mobile first technology that incorporates high resolution imagery, high end videography and Matterport 3D Tours, we sought out the expertise at Roya.com," stated Chris Crocker, Chief Operating Officer, Pacific Sotheby's International Realty. "We know that home shoppers heavily utilize tablets and phones in their search, and we worked with Roya.com to give our listings the full Pacific Sotheby's Realty experience when viewed using a mobile device."

Pacific Sotheby's International Realty is comprised of over 500 agents in 22 offices located throughout San Diego County. The firm's brokers and clients benefit from an association with the Sotheby's auction house and worldwide
Sotheby's International Realty marketing programs. The Sotheby's International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 880 offices in 66 countries and territories worldwide. Pacific Sotheby's International Realty listings are marketed on pacificsothebysrealty.com and the sothebysrealty.com global website.

Canvas© CMS is a best in class technology with a range of built-in features to elevate online marketing initiatives and ultimately convert online visitors to customers.

San Diego, Jan. 25, 2017 / Roya.com is proud to announce the addition of Accelerated Mobile Pages (AMP) to Canvas® CMS platform, a state-of-the-art technology platform for online marketing. With over 50% of searches occurring on mobile devices, consumers want faster loading web pages and easier to digest content. Roya.com is spearheading the mobile first initiative by integrating AMP pages, giving users a mobile experience that is both higher-quality and faster to maneuver.
 

Benefits of AMP Functionality

Remember the days when perusing web pages on your smartphone was nearly impossible? With new standards for Search Engine Optimizations, more websites are mobile optimized and mobile responsive. But now the mobile experience is heightened even further with AMP. Mobile pages fitting AMP criteria are cached by Google, allowing them to load at lightening speed. With AMP-powered webpages, the user can view media rich pages in fraction of a second. Benefits of AMP functionality:

• Loads faster and uses less data than original mobile optimized pages.

• Better user experience, better engagement, and lower bounce rate.

• Drives digital strategies by supporting a range of content formats, including video, images, and analytics.

• AMP pages have a leg up in Google’s mobile search results.

• AMP icon increases clicks and clickthrough rates.

About the Canvas® CMS Platform

Roya.com’s Canvas® CMS is a best in class technology with a range of built-in features to market small to mid-size businesses online.  The proprietary platform is powered by cutting edge cloud based technologies and is designed to speed up the online marketing initiatives and ultimately convert online visitors to customers. Features include:   

• All-in-one CMS and Marketing platform built by marketers for marketers.

• Cloud hosting technology that stores and optimizes assets for faster load times.

• Built-in datasets that allow users to manage databases, while directly collecting data from web pages and landing pages.

• User friendly customizations through drag and drop technology allows users to easily move and swap content or configure widgets anywhere on the page.

• High-End custom designs that match your style and convert visitors to customers.